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Email Marketing

How To Do Email Marketing For Small Businesses in 2025

Email marketing can help your small business achieve huge growth. But if you don’t have much experience, it's hard to set up a campaign. We've created this in-depth guide to tell you everything you need to know before you get

Email Marketing for Higher Education Institutions: Strategies, Tips, and Trends

My email marketing career began during my time as a copywriter for an educational institution. I learned then that email marketing is just as important for higher education institutions as it is for any other business. It’s an efficient, cost-effective

How To Choose The Best Email Marketing Agency

In 2025, effective email marketing is essential for any business - but getting it right is difficult. From designing eye-catching visuals to automating workflows, creating successful email marketing campaigns is really complex. That's why you need to hire an email

20 Powerful Abandoned Cart Email Examples

The average cart abandonment rate across all industries is 69.57% (Baymard Institute). Chances are, your cart abandonment rate is in the same neighborhood. An Abandoned Cart isn’t just about money you didn’t gain, it’s also about money you lost. Abandoned

Top 5 B2B Newsletter Examples to Inspire Your Next Campaign

Many B2B newsletters are incredibly dull and they get moved to the trash before you even open them. If your open rates are low, let's face it—your newsletter might fall into this category. The good news: It doesn't have to

12 Revenue-Boosting Ecommerce Email Marketing Automations

Unlike traditional retail, where face-to-face interactions guide customers through the buying process, online shoppers often need more personalized and targeted engagement to build trust and make purchasing decisions. Enters eCommerce email marketing automation. Email marketing automation empowers you to send

11 Restaurant Email Marketing Examples

On average, people spend around $166 when eating out. With restaurant email marketing, you have the power to invite customers to dine at your place or order food online. Email marketing has the highest ROI of a whopping 4400%. Besides,

9 Welcome Email Examples To Get You Inspired

The welcome email is the most important email you send as email marketers. Why? Because it’s often the first email your new subscribers and customers receive from you. Attention and consumer intent are at their highest point in the beginning

Direct To Consumer (DTC) Marketing: A Detailed Guide

Launched into the stratosphere by the Covid pandemic, Direct-to-Consumer (DTC) products and their requisite marketing have become the norm in today’s business world. The game-changing approach of DTC and ecommerce has allowed companies to cut out the middleman of retail,

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

Email Marketing

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