Email Marketing

21 Benefits Of Email Marketing To Boost Your Strategy

At a time when social media & other messaging platforms are witnessing unprecedented popularity, you’re likely to wonder if email marketing can still be a valuable tool for your business and what are the benefits of email marketing. The answer is a resounding yes!

40 Email Popup Examples & 16 Best Practices To Grow Your Email List

Email popups sometimes called email capture popups or opt-in popup forms, are a great tool to use to capture email addresses from your website visitors so you can continue to communicate with them via email.

Why You Shouldn’t Buy Email Lists (& How To Quickly Build Your Own)

Whether you're launching a new business, trying to fill your sales pipeline, or just trying to move units, you need leads fast! The urge to buy email lists and send bulk promotional emails is pretty tempting. And why shouldn't it

Symptoms of Email Fatigue and Making it Right

Instead of being the marketer, today, think from the subscriber’s perspective for a minute. Imagine receiving an email from a brand every single day. How does that make you feel? Not too good? Does it feel like email fatigue or

3 Steps For An Effective Email Creation Process

According to a recent study, 74% of consumers believe that email will be the most widely used channel over the next 10 years. Another revealing figure: according to an Econsultancy survey, 73% of professionals consider the ROI with email is

Delineating spamming from valuable email marketing

Imagine drafting the perfect content, working through an interactive layout and testing the email several times, only to realize that the subscriber will never get to open it. Isn’t that the worst fate for the email campaign? Most often, owing

How startups can propel sales with emails

Startups are all about confidently launching a company and witnessing your dreams getting transformed into a commercialized product, service, or business. Thinking big and acting bigger are the keys to advance past competitors and empower themselves to tie their visions

How to Amp Up Your Email Marketing CTAs

Every email you send has a specific purpose. Is that purpose obvious to your recipients? Whether your email’s purpose is to drive an eBook download or a specific product purchase, the question remains: How do you get recipients take your

Email Marketing Customer Data: What Can It Help You Achieve?

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement. So, how

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

Email Marketing

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