At a time when social media & other messaging platforms are witnessing unprecedented popularity, you’re likely to wonder if email marketing can still be a valuable tool for your business and what are the benefits of email marketing. The answer is a resounding yes!
Survey findings aside. Some notable feedback from our clients proves that email marketing can be a great tool to boost business growth. Here are some facts and figures our clients have shared. Take a look!
Another client: Revenue Report
Why Email Marketing Is Important?
Email marketing helps you reach and consistently connect with your audiences in a personalized way and increase sales cost-efficiently. It shows your desire to provide value to your customers, whether to onboard your new customers, re-engage the inactive ones, &/or drive sales or any other unique goal.
Email marketing also works because you can reach many people with fewer resources and share information quickly and easily. Not only does it facilitate conversions, but email marketing helps you build credibility and establish a loyal customer base.
Does Email Marketing Work For Every Business Type / Industry?
Yes! Email marketing is beneficial for both B2B and B2C businesses of any size. However, it’s especially advantageous for small enterprises looking to expand their reach without a hefty marketing budget.
According to Gartner, the rankings of the top six industries that use email marketing are Retail, Financial Services, Travel and Hospitality, Manufacturing and Natural Resources, Consumer Goods, and Healthcare.
21 Benefits Of Email Marketing
Are you considering running email campaigns for your business? Or have you already started and want to understand its impact? The right email marketing strategy can skyrocket your business growth. Here are email marketing benefits:
1. Easy To Get Started
As email continues to be a significant part of our digital experiences, it may seem overwhelming for marketers looking to cut through the clutter & facilitate customer action.
B2B marketers that make use of email marketing to nurture leads can create sophisticated campaigns without special skill set. By building an email strategy around segmentation, email automation, and personalization, email marketing can be easy to implement.
With the right email marketing software, expertise, & a dash of creativity, you can create campaigns that will drive traction and conversions with relative ease.
Couple that with automated follow-ups, customer surveys, and lead scoring, and you can create a powerful email marketing campaign that will yield meaningful results.
2. Creating Targeted Content
Once you have relevant customer information, such as age, gender, & interests, it is possible to tailor messages for specific audiences.
Tailored messages that speak directly to customers can increase their chances of opening and engaging with an email.
Furthermore, personalizing emails allows you to track emails to different customer profiles and can also allow you to send relevant offers & discounts. This helps ensure that customers get only the content they are interested in.
Typically, unsolicited messages sent by strangers have the shortest lifespan, & most users mark them as spam or delete them outright.
In contrast, strategic email marketing campaigns deliver promotional messages to targeted customers who are more likely to read & respond positively to your offer. This increases the chance of success and can result in higher open rates and more click-throughs.
3. Collecting feedback and surveys
Along with helping promote your products & services and incentivizing customer loyalty, you can use email marketing to source customer feedback.
Email experts can easily create surveys to understand customer preferences and opinions.
This valuable feedback can help businesses make informed decisions regarding product design and development, customer service, & overall marketing strategy.
By sending out feedback and surveys, you let your customers know their opinion matters & that you want to offer a product or service experience that meets their expectations.
4. Boosting Sales And Revenue
These two metrics are probably the most critical measures of business success. The benefit of email marketing is it helps drive sales and increase revenue which can significantly improve ROI.
Return on investment (ROI) is a measure to help you evaluate the efficiency and profitability of your investment. For example, the profitability of email marketing.
Every marketer wants to earn a high return on their investment in email campaigns. And going by the numbers, email marketing pays off:
- ● For every U.S. dollar invested in email marketing, marketers worldwide can expect to earn up to 45 USD.
- ● ROI was highest in the ecommerce, retail, and consumer goods segment.
- ● Furthermore, while the marketing email open rate was 18% worldwide, the marketing email click-through rate (CTR) was merely 2.6% compared to the click-to-open rate (CTOR), which was 14.1%. Typically, when the CTR is lower than the CTOR, it implies that emails are well-designed and engaging your subscribers.
5. Engaging With Your Audience
Email marketing is a helpful way to connect with your audience about your brand. OR keep them engaged between purchases.
Tapping into your customers’ interests is key to crafting engaging emails.
By sending regular newsletters that include industry trends, marketing tips. OR Updates about the organization can keep them coming back.
There are different types of email marketing, & each serves a unique avenue to engage customers.
You can also send dedicated emails to specific subscribers, such as inactive or new subscribers.
6. Generating website traffic
Email marketing messages sent to customers typically comprise advertisements, business requests, or solicit sales.
In other words. It implies directing recipients to the company’s website to provide information, facilitate purchases, or perform other actions.
By including relevant links to your site in your email, you give the customers opportunities to visit the site & engage with the interesting content on your website or blog.
In short, sending targeted emails enables you to offer a relevant solution that attracts customers to your website.
7. Producing Cost-Effective campaigns
All Email marketing campaigns have an extensive reach, are sharable, and have scope for more detailed content. Furthermore, a significant proportion (46% of consumers) prefer businesses to contact them via email.
In addition, with a high ROI (45 U.S.D. for every ad dollar spent), marketers can cut through costs & optimize returns.
Also, as email marketing tools can be connected to your CRM platform, this allows you to populate dynamic content based on what the potential customers are most likely to buy.
In this way, the benefit of email marketing is that you can target select groups and cost-effectively customize campaigns.
For detailed information, Learn How to manage email campaigns easily and get cost effective results.
8. Having A Self-Promotional Marketing Channel
Self-promotion may seem tricky, especially when potential customers haven’t opted for your business updates.
However, with self-promotion being one of the best ways to promote your products and services. Another benefit of email marketing are that it offers avenues for self-promotion to subscribers who have opted-in.
Moreover, as your customers have willingly opted to receive your emails, this self-promotion isn’t seen as spam.
9. Increasing Brand Recognition
Your email campaign can focus on new product launches, their features and benefits, existing product reviews, sale offers, & more.
This helps in creating top-of-mind brand awareness among your customers.
Moreover, with other tactics like SEO or behavioral targeting that enable you to generate content based on user behavior, you can further help your customers remember you & your products. And they’ll be more likely to consider you before making a purchase decision.
10. Establishing Domain Authority
Domain Authority refers to the overall strength of your website. It determines if your website has enough authority to rank well on search engine results.
The more your emails are opened by the people you have sent the messages to, the greater the power & trust you build as an industry expert.
In addition, an updated mailing list containing recipients who have consented to receive your message also reduces the scope for unsubscribes & spam.
All these can significantly improve your domain authority & enhance your ranking on search engines and inboxes.
11. Marketing With A Personal Touch
Every business today is focused on the significance of a customer-centric approach instead of a standardized offering. The scope for personalization makes it a prime advantage of email marketing.
You can categorize your customers into different email lists and send highly personalized content based on their preferences.
From tailor-made email subject lines to content & images that resonate with your customer, email marketing helps you connect with your customers with personal-feeling messages. Read more about email marketing personalization here.
12. Segmentation For Better Results
Email marketing enables you to arrange and segment your audience into specific lists.
This allows you to communicate with people based on their preferences, purchase patterns, location, and other criteria.
In addition, email marketing will enable you to save time and money while reaching out to a broader engaged audience with personalized and relevant messages. Read more about email segmentation here.
13. Easy Measuring And Sharing
Email marketing provides marketers with critical campaign reports. This allows them to make quick decisions based on the data they receive.
Among the essential key performance indicators (KPIs), some popular metrics to measure the success of your email campaigns include:
- ● Click Through Rate (CTR) – measures the number of audiences engaging with your emails
- ● Conversion rate – measures how many users have completed the desired action after engaging with your email campaign
- ● Bounce rate – measures how many emails were either undeliverable or bounced back
- ● Subscriber list growth rate
- ● Email sharing and forwarding rate – measures how many readers share your emails in their personal network.
- ● Overall Return on Investment (ROI) – tracks the ROI of your email marketing campaign by measuring the revenue generated.
These can all be tracked easily & are also easy to share, thus enabling marketers to travel the overall effectiveness of their email marketing campaign. Read more about email marketing KPIs.
14. Global Audience
One of the major benefit of email marketing is that it offers a relatively low-cost means to access a global audience compared to traditional marketing programs like direct mail & print media.
Traditional advertising takes up budgets on printing and advertising space.
On the other hand, email marketing requires only a small investment to create compelling content & disseminate it to a global customer base as long as they have an active email account.
15. Easy Benchmarking
An email marketing benchmark enables you to determine how your email marketing campaign has translated into lead generation & boost sales.
This also allows you to quickly compare how your campaign is faring alongside the average parameters for unique open, click, & bounce rates of your competition.
16. Less Intrusive
When compared to other cold reach outs, such as messages & phone calls, emails are less invasive while still practical.
Unexpected calls or messages can be annoying & intrusive to users, but with email marketing, you can send out targeted messages at the right time and in the right context. Unlike other tactics like telemarketing, with emails, recipients can read your message at a time that suits them.
Update preferences if they would like to receive different notifications, or unsubscribe when they no longer want to receive emails.
Simply put, email marketing gives users control over when they access & respond to an email – something that can’t be said for other reach outs.
17. Highly Scalable
Email marketing is a highly scalable marketing channel that can reach large audiences or smaller targeted email lists. Scalability by design makes it easy to adjust your campaigns and reach out to different groups as needed.
Firstly, it allows businesses to start small and grow their operations as required. It also makes it easier to adjust campaigns more effectively and efficiently.
Amping up an email campaign is easy, and you can scale out quickly by using email automation or increasing your team’s bandwidth if needed.
18. Real-Time Marketing
Real-time marketing editing tools enable marketers to quickly create personalized emails & capture customers’ attention without wasting time and resources. It helps optimize the customer experience and builds trust in the brand.
In addition, the unique personalization abilities & advanced segmentation tools enable marketers to target the right people with the right message accurately.
Real-time editing tools also enable marketers to respond effectively to customers and reduce churn in the process.
19. Improving Awareness Of All Your Product Offerings
Every company desires that its audiences fully know its entire portfolio of products and services. However, this is not possible for a lot of time. There’s a good chance that many of them don’t.
Proactive approaches like email marketing help provide much-needed exposure to what a business offers. This bridges the gap between what a business can provide and what people know.
Also, Regular email newsletters and customer-focused emails can keep them informed about new offerings and existing products and services. This increases awareness and grows the potential for sales.
20. Increasing Your Audience Size
If you own a small business, it may be more challenging to stand out in a crowded market. With email marketing, you can build an audience that considers you as a likely go-to option.
Also, your existing customers may forward your message to their contacts or share it on social media platforms.
This enables you to expand your reach and capture the attention of users who may not know about you.
21. Building A Good Reputation With Existing And Potential Customers
Emails from unsolicited senders can feel like spam. Most often, recipients just delete or ignore these emails.
People prefer to engage with brands they know, value, and trust.
Email marketing is an excellent strategy to establish a strong relationship with your customers. This way they become familiar and comfortable with your brand based on your helpful and relevant content.
Email marketing remains a reliable and cost-effective way to reach your target audience and boost business growth. Despite the competition presented by social media networks, emails still have their unique advantages in engaging with customers. As a business owner, you can leverage the power of email to reach more people and convert more leads.