Email Marketing

Avoiding Batch and Blast Emailing to Save Marketing Expense

Email marketing is a critical aspect of any marketing strategy. It doesn't only help a business establish long term communication with the customers but, also facilitates the collection of essential data while increasing the overall marketing ROI. In fact, 65%

Delineating spamming from valuable email marketing

Imagine drafting the perfect content, working through an interactive layout and testing the email several times, only to realize that the subscriber will never get to open it. Isn’t that the worst fate for the email campaign? Most often, owing

A Comprehensive Guide to Effective Email Marketing for Entrepreneurs

The effectiveness of your marketing efforts comes into the light when the customer recalls your brand when they are looking for the solution to their problem, even if it was pitched months ago. Such recallability is only possible when they

Points to Keep in Mind for Error-free Email Automation

“To err is human” We come across blunders in emails so often. Most of these emails are set as an email automation program. It can get quite frustrating for the marketer when an email subscriber receives such an email and

How startups can propel sales with emails

Startups are all about confidently launching a company and witnessing your dreams getting transformed into a commercialized product, service, or business. Thinking big and acting bigger are the keys to advance past competitors and empower themselves to tie their visions

Implications of GDPR for Email List Building Strategy

It has been half a year to the implementation of GDPR and it has surely transformed the world of marketing and how companies communicated with prospective clients and customers. This privacy law has left many marketers in a fix. 41%

Email Marketing: Increase Your Holiday Conversions with These Tips

The holidays are fast approaching! It’s that time of year when nearly everyone is scrambling to find the perfect gift for their loved ones, which means it’s likely also that time of year when your business sees its heaviest online

How to Write Engaging Emails for Vacationing Subscribers

It’s summer already, which means that most of the people on your email list are on a vacation to rejuvenate themselves. While the subscribers are enjoying the summer break with their family, email marketers are still on their toes to

Fine-tune Your Email Marketing Strategy for Better Results

Do you know email marketing is the third most influential information source for a majority of the B2B audience? Industry thought leaders and colleague recommendations top the list. In fact, 59% of marketers consider email as the most effective way

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

Email Marketing

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