Halloween Email Inspirations To Blow Your Mind: Not Just Candy & Costumes

Written by: Chris Donald

Published on: 10-01-2019

Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

The spookiest time of the year is finally here!

According to National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, shoppers will spend $86.27 on an average this Halloween.

It’s time to rejoice in the fright and capture the enchantment of this cherished autumn holiday. And many marketers are making their Halloween email speak for themselves.

Listed here are a few top brand and their Halloween email templates that witch you a happy Halloween!

Brand: Entertainment® Coupons

Entertainment® Coupons has created an interesting GIF that matches the theme of Halloween. The colors and copy are absolutely in sync with the spooky vibes of the day. They have clearly highlighted the purpose of the email, that is, to promote the 30% off and free shipping.

ENTERTAINMENT Halloween Email Inspirations

Brand: Pizza Express

A very creative email by Pizza Express. Their email is inviting yet has multiple CTAs for each section. The email also subtly invites the subscriber to join them for the Halloween fun. The theme of the email adds an element of fun.


Brand: Karity

The cosmetic brand Karity has used GIF to showcase the usage of their products during Halloween. The images are appealing enough to tempt the female subscribers to buy the makeup items. There are multiple CTAs that redirect the reader to the relevant landing page.


Brand: Harvester

A personalized halloween email with the use of attractive fonts in the header along with multiple CTAs in the body copy. The content and images are spiced up with the halloween flavor and it’s a catchy and interesting email.

Halloween Email Templates_Harvester

Brand: Mary Kay

An extremely eye-catching email with creative fonts. The witty headline is a catch. With multiple CTAs along with product display, this email immediately open the gates for conversions.


Brand: Williams-Sonoma

An incredible email example for Halloween product showcase. The stunning display of products is enticing as each module displays and describes the product along with a CTA button.


Brand: Hallmark

A very interactive email with fascinating topics for the subscriber. The email is a great way to re-engage customers and generate a festive spirit. The email contains multiple CTA buttons that is a sure way to increase conversions.


Brand: Love Culture

The discount at the beginning is a sure trick for customer engagement. This email by Love Culture creates a sense of urgency to the subscriber to grab their discount offer.


Brand: Yandy

A very witty email by Yandy that’s set in a modular layout showcasing their Halloween costumes. With a dash of humor, the use of product display along with the CTA buttons in the email gives the subscriber a hint of their collection and urges a click.

Halloween-Email-Templates_YandyBrand: Sugarlips

Sugarlips has chosen beautiful images to promote their Halloween outfits. Every section ends with the respective CTA to encourage the purchase.


In all Halloween Emails are catching pace with many marketers and it’s a great way to bring in the holiday fun while engaging your customers. So, be creative, get your spook-tacular side out, and increase leads.

Also, check out these amazing email template samples and have happy holidays!

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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