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Email marketing best practices & tips

Easter Recap

Easter festivities are enhanced by the aura of spring in full bloom, chocolates, colorful eggs, and cute bunnies. You can make the most of your email marketing strategy by including these pleasant elements in your Easter emails. Lately, we’ve seen
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The Best Time to Send an Email is…

CLICK BAIT ALERT! Forgive my tongue-in-cheek headline here, but this is a common question I receive. The truth is there is no universal “best” time or day to send an email. The best time to send an email is the
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The Foundations of Email Marketing Series

As professional email marketers, it’s easy to get caught up in the trends and the more complicated, longer-tail email marketing programs and discussions. Yet often, in our conversations with businesses large and small, we find that what we consider to
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Separate Your Marketing And Transactional Emails for Better Email Deliverability

Every email you send affects your deliverability either in a positive or negative way. There are two general types of emails: Marketing Emails and Transactional Emails:  1. Marketing emails include “mass” message with the purpose of promoting a product or
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Get Over Send-o-Phobia! An Email Campaign Checklist to Ensure Your Email is Awesome

If you’re an email marketer, you’ve been there before—The sheer terror of having to hit the ‘SEND’ button. “Is the email good enough? I hope the links work and the images render properly. I hope it lays out well on
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Let your Email Marketing Campaigns fall for an Email Marketing Agency this Valentine’s Day

Email marketing is a vital element of an effective marketing strategy. And something that is vital should be adequately orchestrated. But not all businesses have enough time and resources to plan and manage their email marketing campaigns. That is where
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5 Ways You Can Build Your Brand’s Word of Mouth with Email Marketing

It should be no secret that word of mouth is the best marketing channel you have. In fact, a Harris Poll survey has shown that 82% of Americans seek input and recommendations from friends and family prior to making a
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Yes, Your Email List is Different

I frequently get asked questions about how an email marketing list “should” perform. How a particular brand’s engagement metrics “should” compare to industry “standards.” The answer I always come back to is this: Every email list is different. This is
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Email Marketing Debate: To View VS Not To ‘View in Browser’

Today, subscribers spend just 3-4 seconds deciding whether to open and peruse your emails. Pre-header text—the “appetizer before the main course” portion of your email design—carries more weight as email rendering continues to evolve with technology. How should you utilize
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    Yes

    (InboxArmy doesn't work or provide email list buying or rental service.)

    I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.

    Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.

    Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.

    Andrew Bowman
    E-Commerce B2C Director