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Email marketing best practices & tips

Email Blacklists: Tips to Avoid Them and Enhance Deliverability

You put so much work into your email marketing campaigns. Yet, it can be all for naught if it they never reach the inbox. If this sounds like you, perhaps you’ve been blacklisted. Blacklists are comprised of IP addresses or

Images vs. Plain-Text Emails: What Works Better?

[ez-toc]Email marketers are constantly looking for ways to boost their email metrics—in particular, open rates and click-through rates. They do this by testing variables like subject lines, From Name, and calls to action, among others. Learn more about how image

Sender Reputation – What It Means for Your Email Deliverability

What happens if your emails don’t make it to the inbox? No matter how innovative your design, content, and testing strategies are, they don’t matter if your emails don’t get delivered. So, how can you ensure your emails get delivered?

Reducing Unsubscribes: Actionable Tips from Email Marketing Experts

 Do you send out the same generic email to one and all in your list?  Do you bombard your subscribers with too many emails?  Is sending relevant content to your subscribers a priority for you?  Do

Email Marketing Customer Data: What Can It Help You Achieve?

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement. So, how

Guide

Here's our collection of guides that will help you to succeed on the email marketing battlefield.

Video

Learn directly from thought leaders of email industry. Explore videos on topics of A/B testing, Deliverability, Data Privacy and many more.

The Truth about Fonts in Email Marketing

[ez-toc]It’s been more than 40 years since the first email message was sent, and the look and feel of an email have come a long way since then. These days, design and fonts play a critical role in getting your

5 Evidence-based Email Marketing Tips that Work

[ez-toc]Email marketing is part art, part science, and part strategy. Art comes from creativity and an understanding of the balance of design and message delivery. Science comes in with research and leverage of subscriber psychology. And finally, strategy focuses the

Interactive Elements: Inspiring the Future of Email Marketing

It’s human nature to love interaction that inspires purpose and creativity. As opposed to plain PowerPoint slides, we embrace visually rich presentations more. This same idea holds true in the world of email marketing. That’s why email marketers and their

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