Episode 10:
AI and Personalization with Matthew Dunn
In this episode, Dr. Matthew Dunn of Social Signal AI and Campaign Genius joins InboxArmy’s Scott Cohen and Garin Hobbs to explore the evolution of AI in email marketing. They discussed the challenges and opportunities AI brings, the crucial impact data plays in powering Artificial intelligence and personalization the significance of understanding user intentions.
Additionally, the discussion highlights the growing concerns around privacy in the age of AI-driven personalization.
Watch full video to learn more in detail:
What You Will Learn
- 02:05 - The evolution of AI in email marketing
- 06:04 - The role of data in powering AI
- 11:29 - The importance of context and emotional drivers
- 19:16 - The risks of AI in terms of privacy and false information
- 26:11 - The risks and benefits of AI in personalization and email marketing
- 29:42 - Defining personalization: Relevance vs. Creepiness
- 36:05 - The importance of considering user intentions in AI
- 39:51 - Privacy concerns in the age of AI and personalization
This Episode’s Featured Guest
Dr. Matthew Dunn
Founder of Campaign Genius and Co-Founder of Social Signal AI
Dr. Matthew Dunn is the founder of Campaign Genius and Co-founder of Social Signal AI. He helps companies transform their marketing results with consumer segmentation, explainer videos, and deep brand insights.
Our Hosts
Winner of the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year Award, Scott is a proven email marketing veteran with 20 years of experience as a brand-side marketer and agency executive. He’s run the email programs at Purple, 1-800 Contacts, and more.
With a career spanning across ESPs, agencies, and technology providers, Garin is recognized for growing email impact and revenue, launching new programs and products, and developing the strategies and thought leadership to support them.
Interested In Working with InboxArmy?
Get in touch today!
Enter your information below to request a free, no-obligation consultation.
I searched through a number of forums and word of mouth on the web, and their name consistently came up. They have been in business longer than any email marketing company that I can remember talking with.
Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InboxArmy to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales. I worked with the director and his designers to develop the emails that would connect with our target market. InboxArmy managed me, I literally had to keep up with how fast they work.
Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1. Zero complaints, our resources were not wasted hiring InboxArmy.
