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Chris Donald

Co-Founder and Advisor


InboxArmy LLC


Email Marketing
Lifecycle Marketing
SMS Marketing
Retention Marketing
Multi-Channel Marketing


Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies.


Transactional Emails: A Boon for Email Marketing

When was the last time you really thought about your transactional emails? Perhaps you should look them over again. Here’s why: According to an Experian report, transactional emails have 8x more opens and clicks than any other type of email. If done right, transactional emails can also generate 6x more revenue compared to other bulk […]

In-House Email Marketing Manager or Email Marketing Agency? The Real Costs of Hiring

The age-old question: Do I hire in-house for an email marketing manager or outsource to an email marketing agency? There are pros and cons to both routes, and varying costs associated with both as well. But what are the real costs? When thinking about hiring an in-house email marketing manager, you have to factor in […]

Get Your Digital Marketing Ready in 2017 – Join InboxArmy in Dallas at Digital Summit Dallas

We’re headed to Dallas in a week for the upcoming Digital Summit DALLAS conference. Come find our booth as we’re offering: Free 20-minute email marketing coaching clinics (reserve your spot now) A chance to win an Apple iPad Mini 2 We’re proud to support this amazing digital marketing event. In fact, we’re worked with the […]

Marketers Week: Final Prep for Black Friday & Cyber Monday

With the three most important retail holidays starting in the month of November, marketers consider the week of Thanksgiving into Cyber Monday the busiest time of the entire holiday season. With only a few weeks left in hand of a great mobile campaigns for black friday, here are some great last-minute tips to help you […]

Email Marketing: Don’t Forget Your Landing Page!

You’ve designed the perfect email. The code is pristine. The calls-to-action are easy to find. The subject line is compelling. You press SEND. The opens start rolling in. The clicks start going through. Your Revenue? A pittance. Was there a problem with the email? No. The problem lays with your website—more specifically the page where […]