25+ Newsletter Signup Form Examples (+Best Practices, Tips & Benefits)

Written by: Chris Donald

Published on: 07-17-2023

Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

Email newsletters are a practical way to connect with your audiences, you’ll first need to get your target audiences to opt-in for your newsletters. A compelling newsletter signup form will get readers’ attention and inspire them to share their addresses to receive your email newsletters.

Email newsletters are marketing emails businesses send to their subscribers weekly, fortnightly, or monthly. Noteworthily, Statista reports that per a 2022 survey, in the US alone, 25% of consumers stated that they would likely purchase a product after receiving the brand’s email newsletter. So, again, this showcases its vast marketing and targeting potential. 

If you’re up for it, the article will help you get on board with all there’s to know about newsletter signup forms, with some great examples to help you grow your subscriber list.

Newsletter Signup Form Benefits

Newsletter signup forms enable you to obtain and collate information from people interested in your company. This makes it a critical tool for connecting with customers and followers. 

Here are some key benefits of having it on your website:

Facilitates Leads

Implementing them on websites enables businesses to obtain the email addresses of audiences that want to know about them. This allows targeted emails sends to potential leads who may be interested in your offer.

Organically Grow Your Audience

Signup forms enable your subscriber list to grow as more and more people sign up for your email newsletters. With more subscribers, you can promote products and services to a bigger audience that wants to hear from you.

Facilitates Conversion

Potential customers nowadays need a lot more convincing.

Compelling signup forms can bridge the gap, helping businesses generate more interest in what’s being sold and acquire leads that hopefully become paying customers.

Enhanced Brand Awareness

They also allows you to increase awareness of your brand messaging and help more people get acquainted with your business.

Drives Website Traffic

You can incorporate your newsletter sign-up forms on other pages across the internet, thus boosting traffic to your website. Furthermore, you implement the webpage on your social media bios or tie up with other websites based on a mutual agreement.

As traffic to your website increases, you’ll rank higher on search engines and be considered more influential.

Better Engagement

When you send out newsletters frequently to your subscribers, it helps your brand enjoy top-of-mind recall while keeping them engaged with your content. This helps foster brand loyalty while keeping them interested in your products and services.

Supports The Content Marketing Strategy

Newsletter campaigns help you share your brand communications when new content becomes available. The sooner your readers access the latest information, the more it will gain relevance. 

It also helps you build a mailing list of people who have expressed interest in your product. They will likely share it across the web and social media channels, thus complementing your overall content marketing efforts.

Own Your Email List

Unlike your followers on Facebook, Instagram, or YouTube channel, It helps you create your very own email list. Moreover, it gives you ownership of this list since your online subscribers willingly share their information. But, more significantly, they have volunteered to receive regular updates from you about your brand and receive emails from you.

25 Newsletter Signup Examples  

Here are 25 Email Newsletter Signup form Examples To inspire you.

1) Keeping It Simple

simple forms

This signup form is easy to digest. A clear headline inviting signups and minimal copy convey the benefits of signing up and assurance of not sending spam. With just one field to fill in the email address, it will likely attract more opt-ins.

CTA: Simple and monotone CTA that sticks to the design philosophy and does the job.

2) Black And White

Black and white forms

This B/W signup form contains two distinct vertical sections in high contrast with each other. One section includes a crisp note about the newsletter and links to social media handles, while the other contains specific fields which will facilitate segmentation based on age. 

CTA: The distinct CTA in reverse, high-contrast design attracts attention easily.

3) Colorful And Relevant

Colorful and relevant forms

Set against a backdrop that resonates with the text, this signup form clearly outlines the value its offers people opting in. It’s designed for convenience, with just one field for an email address. At the same time, it offers an option for a polite refusal and a link to its privacy policy.

CTA: Placed alongside the email address box, the high-contrast is prominently visible on the signup form.

4) Blending In

blending in sign up form

This signup in a subtle palette is enough to get your attention without being pushy. In addition, color blocking enhances the visual impact of the different elements. The copy is a single-word headline titled ‘Subscribe.’

CTA: The call to submit is placed alongside the address box in a reverse color scheme for maximum emphasis.

5) Visual Balance

visual balance signup forms

A simple yet compelling signup form with an actual image to break away from the monotony of text. The bold typography in the headline specifies a goal, while the copy outlines the value of signing up. The single-field sign-up makes it easy to register.

CTA: The straightforward CTA set in the same color palette as the image gives the signup form a cohesive look.

6) Modernistic Appeal


The signup form aims to collect email addresses, evident in the design and matching headline. The rich, warm, earthy tones make it stand out on any webpage. In addition, the headline and minimal text message are in perfect sync with the CTA.

CTA: In keeping with the modernistic theme, the CTA is implemented in the address box, aligned with its usage. 

7) Newsletter Icon

newsletter icon forms

The newsletter icon in the form offers a visual clue about what to expect. The one-line message encapsulates the request for signup and its benefits, while the single field for email addresses ensures a speedy process. The soft colors give the form an aesthetically pleasing look.

CTA: Strategically placed immediately below the email address field, the straightforward CTA is ideal for those who prefer few words.

8) Segmentation-Friendly

Segmentation-friendly forms

In addition to email address collection, the provision for collecting gender data is a striking feature of this newsletter signup form. The color palette and layout are well-planned and reader-friendly. The minimal text enables readers to digest the message and CTA quickly.

CTA: The call to join is visible in a high-contrast color scheme, making it stand out from the other elements.

9) Colored CTA

colored cta form

This grey monotone signup form is eye-catching and uses typography to emphasize important information. Convenient to read and complete, the signup form is image-free with a soothing color palette. The commitment to not misuse customer data promotes greater trust in the brand.

CTA: The neon green signup attracts the reader’s attention, prompting action to subscribe. 

10) Incentive Driven

incentive driven forms

The signup form offers readers an attractive reward for signing up. Readers have only to provide their email addresses. The offer details are explained clearly in simple language, with an option to skip. 

CTA: The headline serves as the primary CTA. Placed at the top of the form, it ensures high visibility and motivates action.

11) Friendly Vibes

kate spade signup form

This bright-colored newsletter signup form evokes interest with the promise of ‘fun emails.’ What enhances its attractiveness is the reward for those signing up. As it collects email addresses and zip code information, the privacy policy motivates readers to share information.

CTA: The CTA is clearly mentioned in the body copy, close to the form fields, showcasing a space-optimizing design.

12) Playful Tone

Playful tone signup form

The bold typography and playful headline on this simple Black/White sign-up form are bound to get readers’ attention. The body copy contains information on what to expect from the newsletter and a link to the brand’s privacy policy.

CTA: The CTA is located alongside the address box to inspire the submission of information. Both elements are well-positioned and easily recognizable.

13) Use Of Word Art 

Use of word art in signup form

This word art design makes the text stand out and is the unique feature of this elementary signup form. The clever balance of negative space and striking blue text gently attracts the reader’s attention to complete the simple signup process.

CTA: The CTA is a singular message on the form ‘ Subscribe to our newsletter.’ Some words of the CTA are hidden behind the form field, adding to its overall aesthetic appeal.

14) Use Of Negatives

use of negatives in signup forms

This signup form uses negatives like ‘don’t go’ to urge visitors to stay and not miss out on updates and special offers. Using the pigeon, the juxtaposition offers a light distraction from the everyday browsing experience.

CTA: The CTA, ‘Subscribe now,’ infuses a sense of urgency, compelling the reader to act soon and avail of the benefits.

15) Feel-Good Factor

madwell signup form

The undeniably positive vibes the headline this form evokes is hard to ignore. The design principles help emphasize the key messages and benefits, while the casual tone makes the brand appear more relatable.

CTA: The ‘Submit’ button at the bottom on the right of the content aligns with most user experiences.

16) Similar Headline And CTA

Similar headline and CTA forms

This no-frills newsletter signup form example is ideal where the users know the value of the brand’s products and/or services. They need no convincing to subscribe; instead are happy to share their email addresses. The bright red design elements against the white space increase give it a sleek look.

CTA: The word ‘Subscribe’ is used in the headline and CTA button, emphasizing the desired course of action.

17) Frequency-Based Segmentation

Frequency-based segmentation signup form

This signup form is designed to collect email addresses and information about the preferred frequency for receiving email updates. The latter is done using the drop-down menu. Overall the effectiveness of this form lies in user-friendliness and strikingly good looks.

CTA: Once the reader has selected the frequency for receiving emails and shared their email address, a quick click on the Subscribe button completes the signup process.

18) Exclusive Benefits

Jimmy choo newsletter

This form by the luxury footwear brand entices its target audiences to signup and be the first to know about the new collections. Using the brand name as a headline and the elegant image drives aspiration and influences visitors to complete the signup.

CTA: The ‘Sign up’ CTA is simple and straightforward. The use of reverse color adds extra emphasis and visibility.

19) Question The Reader

Question the reader

Instead of the typical assertive tone, this signup asks readers a question that will influence them to make an informed decision and sign up. The body copy mentions the newsletter frequency and its general contents while creating a sense of urgency to ‘subscribe now!’

CTA: Implemented in bright red, the CTA is in contrast to the blue and white palette that dominates the form, thereby giving it a distinct reputation on the page.

20) Wave Patterns

Wave patterns signup form

The wave pattern effectively creates two distinct sections. The upper white portion emphasizes the headline, and the lower, green-colored part contains the email address box and the CTA button.

CTA: The green CTA buttons and the overall green palette appear well-aligned with the color psychology – green stimulates harmony and facilitates a balance that leads to decisiveness. 

21) Multi-Coloured Fonts

Multimedia Multi-coloured fonts Newsletter signup form

This simple, straightforward signup form gets an instant face-lift with the powder-puff pink borders and the use of chromatic fonts that add to the imagery of the headline text. The white space elevates the overall design.

CTA: The bright pink ‘Subscribe’ button stands out amidst the white space and facilitates a user-friendly signup process.

22) A First-Person Voice

A first-person voice

This signup form’s first-person perspective makes readers feel they are actively involved. That sense of presence helps make the content more relatable. Also, using negatives in the headlines is known to boost curiosity about the subject.

CTA: The CTA button is aligned exactly below the address field and in an identical color for readers to spot it and complete the signup process quickly.

23) Patterns And Shapes

Patterns and shapes signup form

Simple design concepts comprising pattern fills and shapes give this signup form a distinct look from the webpage. By enabling it to stand out, the user is attracted to the message and can decide on signing up.

CTA: Using high-contrast CTA ensures readers have clear direction once they’ve filled in their email details.

24) Inform About Unsubscribes 

Inform about unsubscribes

The simple, straightforward headline and the body copy outlining the benefits of signing up tick all the boxes. What’s unique is the transparency related to unsubscribes. This gives readers more confidence, knowing they can opt out whenever they want.

CTA: While the form sports a pastel palette in general, the bright green CTA stands out distinctly in the form.

25) Build Intrigue

Build intrigue Signup form

This simple signup form contains an intriguing headline with minimal text, inviting readers to stay updated. It appeals to an audience that knows the brand well and does not need fancy offers to convince readers to subscribe.

CTA: The simple subscribe button is displayed alongside the email address box. This enables the readers to conveniently progress from filing the email id to the next stage, i.e., subscription.

Newsletter Signup Forms Types And Where They Must Be Implemented

Newsletter Signup Forms Types And Where They Must Be Implemented

There are different types of newsletter email signup forms, all aimed at helping you with the same goal of increasing your email subscribers. These include: 

Pop-Up Forms

Pop-up forms appear in your visitor’s browser window as an overlay, blocking content view while they read your content. These forms have been considered intrusive as they obstruct your visitor from interacting with your webpage. Users must close the pop-up or enter their email address to continue reading your content.

For the same reason, their visibility is more pronounced, which can help generate more signups.

When to use this signup form: Considering that pop-ups can be annoying and intrusive, displaying them among audiences that understand your value is advisable. For example, you can organize it to appear when your visitor has performed a certain level of interaction, i.e., they have scrolled down 70% of your webpage.

Embedded Forms

These forms are implemented in a static position on a webpage. Readers see them on scrolling to that specific point on the page. While they aren’t as obstructive and obvious as pop-up forms, you can implement several embedded forms on a single webpage. This will boost the chances of it getting noticed and encourage visitors to become subscribers.

When to use this signup form: Embedded forms are suitable for your newsletter landing page and where you’re explicitly advertising or promoting your newsletter. They can also be implemented towards the end of blog posts. Then, once your visitor has read your article, they can sign up conveniently if they want to know more about your brand or organization.


They appear in front of your page, like pop-ups, when specific interaction is completed. For example, they are scrolling down 75% of your webpage. However, they don’t take up center space even if they slide into the page and are hard to ignore. This makes them less intrusive than pop-ups.

When to use this signup form: Slide-ins are ideal when you have an engaged audience who have interacted sufficiently with your content to perceive its value. Nonetheless, since they are less intrusive, they may not be as effective when visitors attempt to leave your site.

Fixed Bar Forms

Also called floating bar signup forms, these are embedded across the top of your site in a small bar. The bar remains fixed at the top of the page even when the reader scrolls down. Though always visible to audiences, they are less invasive than slide-in or pop-up forms.

When to use this signup form: Fixed bar forms are ideal for pages where viewers must scroll a lot. They are also suitable for implementation on every page of your site.

The Impact Of Design On Newsletter Signup Forms 

 The Impact Of Design On Newsletter Signup Forms_Banner

Fortunately, you can choose from various styles and implement them on your site – you needn’t always have to stick with one type.

Well-designed, visually appealing forms influence users to sign up because of the following reasons:

Enhances Readability

Designing flashy, fancy forms makes them complicated to read. On the other hand, a well-designed form improves readability and helps visitors understand how to subscribe to your website. Better readability facilitates understanding and attracts more visitors to join your online subscriber group.

Makes Signup Easy

A well-planned design ensures just enough fields to collate vital subscriber information. Creating too many fields can often deter users from filling it up and submitting the forms. Likewise, creating insufficient fields may not help you get the information needed to grow your subscriber base.

Guides Users

Designing your signup form based on the principles of design helps you direct your visitors to where you want them to look; for example, your design can lead attention to the special offer for those signing up, highlight your CTAs, and help visitors identify the buttons and clickable elements on the signup form. The design thus lets you influence your users to take a desired action.

Enhances Relevance And Credibility

According to Stanford Guidelines for Web Credibility, some people evaluate websites they visit based on visual design alone. Therefore when creating your signup form, the design aspects like typography, images, consistency, and other elements build credibility and help ensure your signup form matches its purpose.

Newsletter Signup Forms Best Practices


 Best Practices For Newsletter Signup Forms_Banner

An effective strategy can help you craft compelling forms which your readers will attract your readers and motivate them to subscribe to.

Read our top tips for creating standout forms that help grow your subscriber list.

Select A Suitable Platform For Creating Your Newsletter Signup Form.

The first step is to identify a suitable tool or platform to create your signup form. Several user-friendly platforms on the market can create visually appealing signup forms in different formats to match your website’s aesthetics. 

Notably, you don’t need to have prior design expertise to get started with using these tools. With some trial and error in the beginning, you’ll soon be able to create captivating forms.

Clearly State The USP And Frequency of Your Newsletters.

Making your newsletter’s unique feature or benefit clear in your signup form will increase its appeal among your target subscribers.

Identify what works for your audiences. For some, it may be the need to be updated on the latest products and events, special services, access to events, and more. Likewise, for other brands, it could be good deals and money-saving offers, such as free shipping. 

Once you identify the distinguishing feature, leverage it clearly in your form while stressing its benefits for the reader. 

Furthermore, too many emails lead to people opting out of email lists. Specifying the frequency of your email newsletters in your signup form helps the receivers know they won’t be hounded with emails. It’ll also subtly reminds them how often to check with you for updates.

Keep It Accessible To Fill

Avoid asking your visitors excessive questions. Forms having several fields can overwhelm users, reducing the chances of them likely to complete the form. Instead, ask only for the most critical information like name and email address, or only email addresses.

Nonetheless, the number of form fields will also vary per your goals. For example, name and address will be sufficient for those seeking to generate new subscribers, while extra fields may be needed to qualify the lead further.

Implement Distinct CTAS

Create eye-catching CTAs that stand out and inspire users to act on them. 

To improve the impact of your CTAs, use colors that stand up on your page so the button is straightforward. Also, using assertive words like “Sign up,’ ‘Start,’ and others motivate readers to act. 

Furthermore, CTAs like ‘Sign up for free shipping,’ which informs the reader exactly what to expect, are better than the more aloof ‘Sign up for our newsletter.’ 

Give Strategic Visibility

If visitors don’t see your form prominently placed, they’ll unlikely convert. In general, the thumb rule is to implement the most noticeable, accessible, and yet organic placements. They shouldn’t interrupt the visitors’ experience on your website. 

The following spots are ideal for placing your form:

  • Top of the sidebar 
  • Header and/or footer
  • After a post or woven into a post
  • A floating bar
  • About page 

Also, implementing your signup form in several locations can drive conversion further. 

If you’re using pop-ups, they may be intrusive. Instead, use automated triggers to show the pop-ups at a time when your visitor has already perceived your value and is more likely to sign up.

Triggers could be time-based, where the pop-up is shown when your visitor spends a pre-set time on your page. Alternatively, it could be based on scrolling depth and/or exit intent when the visitor starts to leave your page.

Use Appealing Design

Create visually appealing designs that factor in design elements and principles, for example, color palettes reflecting your brand, reader-friendly fonts, and high-quality images. These will make your form aesthetically pleasing and attract visitors to complete the signup process.

Also, avoid using text-heavy or cluttered layouts, as they make the page confusing.

Provide Social Proof

Adding social proof, for instance, testimonials or reviews, will show how your newsletter has benefitted other subscribers. This will help drive new subscriptions. 

On the other hand, testimonials require space. So instead, highlighting the number of visitors who have already signed up for your newsletter can be equally enticing social proof.

Offer An Incentive To Sign Up.

Incentives are a great way to enhance value and motivate readers to people to complete your newsletter signup form. Discounts, exclusive content, or other things your audience might appreciate can sweeten the deal – people will be more likely to share their email addresses if they get something in exchange.

Factor In Mobile Responsiveness

Often, mobile screen pop-ups are too big and, instead of motivating users, annoy them. So, before publishing it, ensure your signup form is adapted to all display types, including mobile and desktop devices. 

You should be able to automatically resize your forms and switch easily between desktop and mobile views in preview mode.

Discuss The Unsubscribes

Address concerns your visitors may have about subscribing to your newsletter. Reassuring your visitors that they quickly opt out of your email campaigns puts them at greater ease to subscribe.

Implement A Sense of Urgency.

Where signup offers are time-sensitive, countdown timers can motivate action by reminding your visitors of the limited time they have to signup and avail of the benefits of your newsletter. Add a timer to show the remaining time the viewer has to sign up, along with your headline, message, and CTA. 

Run A/B Testing

A\B testing lets you run tests on different versions of your signup form to understand which performs the best. So, you can test using different designs, color palettes, layouts, images, and content.

After setting up two versions of your form, evaluate the outcomes to decide which version of your newsletter subscribe form to implement.


Implementing a newsletter sign-up form is worth the time and effort required to build a mailing list of subscribers genuinely keen to hear about your products and services.

Now that you better understand newsletter signup form examples, you can start creating compelling signups best suited for you and your brand. 

However, if you prefer to get this done by email marketing consultants, InboxArmy can help you. We’ll design and implement signup forms that grow your website, boost your online presence and sales, and bridge the gap with your leads/customers.

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

Let Us Help Take You To The Next Level Of Email Marketing

Get in touch to start a conversation.

Get in touch
Multi-ESP Support

We support 50+ ESP vendors. Be it enterprise platforms such as SalesForce and Oracle Marketing Cloud or small and medium sized business platforms such as Mailchimp, Klaviyo, Aweber, and ActiveCampaign, we’ve got you covered.