Thanksgiving Day Email Inspirations to Boost Your Sales

Written by: Chris Donald

Published on: 11-01-2019

Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

Thanksgiving Day is one of the most favorite holidays in America. In 2018, 165M+ shopped over the Thanksgiving period of five days. 65% of Thanksgiving weekend shoppers said deals drove them to buy. Moreover, it is predicted that total US retail sales will reach 3.8% to $1.008 trillion. If you want to make the most of the first-ever trillion-dollar holiday season, you should focus on creating better emails that would give you the best results in terms of conversions

That said, let’s have a look at the email inspirations for Thanksgiving Day.

1. Adorable Essentials

Subject line: Spice Pumpkin & Grace Dress 50% Off – Perfect for Thanksgiving!!

The hero image perfectly matches the colors of fall and gives Thanksgiving Day vibes to the email recipient. The offer is highlighted in plain text so that there is no renderability issue and all the recipients are able to know the purpose of the email. It is an important aspect of email accessibility too. The email ends with promoting their reward program and social media icons.

It would have been good to have a preheader and link to view the email online.


2. 41 Olive

Subject line: Make Your Thanksgiving Feast That Much Better!

The email has talked about their offer right in the hero image, along with a clear CTA. The next section showcases the flavors of Fall with distinct CTAs for each product. Also, note how the fonts change in each section. It is a good idea to share the map of the store in the last section followed by the links to Facebook and Twitter social profiles.


3. BannerBuzz

Subject line: Thanksgiving Cheer Comes Early This Year!

It is a perfectly designed email with a “View in Browser” link and contact details mentioned right at the top of the email. They have clearly conveyed their offer and the code to avail it. The CTA is included in the first fold to drive more conversions. They have promoted their individual products in the next section with separate CTAs for each. The theme of the email matches the Thanksgiving season quite well.


4. Rue La La

Subject line: Gather ’round! Thanksgiving Weekend Style is on.

Rue La La sends out a short and sweet email to promote their Thanksgiving Day outfits for different purposes. The GIF is sure to grab the attention of the email subscribers and entice them to make the purchase.

However, it would have been better to have more informative alt-text for this email.

Thanksgiving Email Inspiration - Rue La La

5. Jeni’s Ice Creams

The hero image is enough to tempt the recipient to try out their delicious ice creams but in case it’s not, the supporting copy would do the magic. The email follows all the email marketing as well as design best practices to ensure maximum conversions.

Thanksgiving email inspiration - Jenis

So, are you set to design an awesome Thanksgiving Day email and amp up your sales?

If you need any assistance for your holiday email marketing, let Inbox Army be of help.

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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