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If you’re an email marketer, you’ve been there before—The sheer terror of having to hit the ‘SEND’ button. “Is the email good enough? I hope the links work and the images render properly. I hope it lays out well on mobile…” That ‘SEND’ button is powerful and fear-inducing. And despite all the tests, edits, proofs, […]

Email marketing is a vital element of an effective marketing strategy. And something that is vital should be adequately orchestrated. But not all businesses have enough time and resources to plan and manage their email marketing campaigns. That is where your email marketing campaigns’ soul mate, an email marketing agency comes into the picture. But […]

It should be no secret that word of mouth is the best marketing channel you have. In fact, a Harris Poll survey has shown that 82% of Americans seek input and recommendations from friends and family prior to making a purchase. Now, the main question is how to increase word of mouth? A marketer’s job […]

I frequently get asked questions about how an email marketing list “should” perform. How a particular brand’s engagement metrics “should” compare to industry “standards.” The answer I always come back to is this: Every email list is different. This is not to say that you should toss out industry benchmark reports altogether. But comparing your […]

Today, subscribers spend just 3-4 seconds deciding whether to open and peruse your emails. Pre-header text—the “appetizer before the main course” portion of your email design—carries more weight as email rendering continues to evolve with technology. How should you utilize this ever-more valuable real estate? Are you still using a “View in Browser email” link? […]

Holidays are all about getting in the mood to have some serious FUN! The excitement of the commencing holidays is reflected even in an email marketer’s emails. As they pack their bags to zip off for a well-deserved vacation, it’s time we gather up some of the best holiday email templates that reflect the essence […]

With just a couple of weeks left in 2016, planning your email marketing budget for 2017 (if you haven’t done so already) is an absolute must. This foundation for email marketing program success helps ensure that great ROI is in your forecast for the coming year. If you’re still at a loss for how to […]

When was the last time you really thought about your transactional emails? Perhaps you should look them over again. Here’s why: According to an Experian report, transactional emails have 8x more opens and clicks than any other type of email. If done right, transactional emails can also generate 6x more revenue compared to other bulk […]