Chris Donald

In the world of email marketing, Dotdigital and Klaviyo are two giants that stand out among the rest. They offer a spectrum of features and tools to assist businesses of all shapes and sizes to succeed with their email campaigns. But which one should you choose? That’s the question we’re going to answer in this […]

Mailchimp and HubSpot are two behemoths of the email marketing industry. Naturally, marketers might find it difficult to choose between the two. To prevent you from going through the exhaustive process of experimenting with both platforms, we have prepared a comparison of the top 10 features. By the end of the blog, you should have […]

Emails are indispensable marketing tools. And therefore, email marketing is anything but dead. It gives you the upper hand to reach out to your target audience segment directly albeit with the right tools, techniques, and most importantly – email subject lines. Why is Email Subject Line Important? The first thing that recipients view when they […]

HTML email email template builders or editors are powerful tools that can assist you in creating effective emails that can increase your return on investment (ROI). Currently, the ROI for email marketing stands at $38 for every $1 spent, making it an excellent investment opportunity for businesses looking to convert leads into loyal customers. Whether […]

Ah, Father’s Day – the annual celebration that brings out the punny dad jokes, nostalgic photo albums, and sentimental musings from the most unexpected sources. As marketers, we know that capturing the essence of this holiday in a digital medium is no easy task. So how do you navigate the mix of humor, emotion, and […]

The season of flowers and allergies has come to end. Now’s the time to clean your backyards, put on some sunscreen, and fire up those hibernating BBQ grills; cause Summer is here! This May, to beat the heat, email marketers bring in cool template designs and even cooler promotional pitches directly to their subscriber’s inboxes. […]

If you’re new to email marketing, and want to launch an email marketing campaign here are some interesting statistics to reassure you that it can be highly effective. For starters, marketing technology has become a vital component in e-mail marketers’ kit tool case. It remains one of the most effective digital marketing channels worldwide. In […]

Thinking about outsourcing your email marketing and unsure if you would get it right? This handy guide will provide an actionable framework to assist you with all your email outsourcing questions and endeavors.  Do You Need to Outsource Email Marketing in The First Place? Well, if you’re happy with the results your in-house email team […]