Dotdigital vs. Klaviyo: Which One Is Better

Written by: Chris Donald

Published on: 02-05-2023

Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

In the world of email marketing, Dotdigital and Klaviyo are two giants that stand out among the rest. They offer a spectrum of features and tools to assist businesses of all shapes and sizes to succeed with their email campaigns. But which one should you choose? That’s the question we’re going to answer in this section. So, we’re going to compare and contrast the key traits of both platforms, Dotdigital vs. Klaviyo diving deep into the pros and cons of each. 

So whether you’re a Dotdigital devotee or a Klaviyo connoisseur, get ready for an in-depth analysis of the both.

Dotdigital: The Supreme Marketing Sidekick for SMEs 

Dotdigital The Supreme Marketing Sidekick for SMEs_Blog Banner

Marketing can be a tricky business, especially when it comes to reaching out to potential customers and understanding their necessities.

 Dotdigital Engagement Cloud, however, is a software firm that is changing the game. By using smart consumer data, this inventive scaffold enables small to medium-sized enterprises to personalize and segment their marketing strategies like never before. 

What makes Dotdigital so extraordinary? It’s all about the data. Founded back in 1999 in London Bridge, Dotdigital has come a long way with over 313 employees on LinkedIn. 

With this platform, businesses can utilize their e-commerce data to gain better insights into their customers’ behavior and shop performance. By understanding their customers deeper, companies can tailor their marketing messages to be more effective and targeted.

Gazing into the future, Dotdigital has gone all-in on pouring a substantial amount of cash into research and development to fuel its growth strategy. Is this the much-awaited turning point that will elevate their platform to the next level?

Klaviyo: Transforming Customer Experience 

Klaviyo Transforming Customer Experience _Blog Banner

Klaviyo has emerged as the ultimate software platform for any internet-based industry looking to make an impact. 

This ingenious forum has generated billions of dollars in revenue for businesses of all sizes, thanks to its mastery of providing custom-made shopper experiences through various owned marketing channels such as email, SMS, in-app alerts, and online.

Jerry Gregoire once rightfully said, “Customer experience is the next competitive battleground.”  and Klaviyo understands it like no other.

What sets Klaviyo apart from its competitors is its user-friendly interface and unparalleled ease of use. This helps businesses launch new campaigns and automation in just minutes, allowing them to react quickly to transitions in the market and stay ahead of their competition.

Dotdigital vs. Klaviyo: In-Depth Analysis of Characteristics 


Dotdigital: 2-1000+ users

Dotdigital is the ideal marketing wingman for businesses. From small to mighty, all kinds of business-to-consumer (B2C), business-to-business (B2B), and eCommerce firms. With its bevy of features, including A/B testing, customizable landing pages, and responsive email templates, Dotdigital helps companies soar to new heights in their marketing game, regardless of size or niche.


Klaviyo: 1-1000+ users 

Klaviyo serves eCommerce companies of all sizes, integrating with popular platforms like Magento, Shopify, and WooCommerce. But it continues beyond there, it also caters to B2C and B2B companies with custom websites. Klaviyo’s audience is an eclectic group of risk-takers, and doers in the industry, whom they treat with visionary solutions and unwavering allegiance to excellence.



Dotdigital: DotDigital is a solid email marketing platform, but it doesn’t have any unique features that set it apart from Klaviyo in terms of website classifications.

Klaviyo: Klaviyo is a top-notch email platform that presents excellent user coverage across a wide range of website categories. From Lifestyle and Food & Drink to Sports and Health, they have got it all covered – plus 20 other categories to boot!


Dotdigital: DotDigital proposes myriad ways to customize client experience, including tailored landing pages for different audiences based on location and time. The tool empowers businesses to provide a personalized and engaging customer experience. Country-specific offers can be efficiently added using the drag-and-drop features. One can also thwart obsolete data from showing up using time-targeted blocks.


Klaviyo: Klaviyo’s got your back regarding real-time data integration for your eCommerce store. Their platform lets you readily access all your store data so you can precisely zero in on your target audience. Need to know who browsed your website, opened your email, or bought your top seller? It’s all right there!


With Klaviyo’s native connectors, getting started is a cakewalk. Plus, their pliable API makes integrating custom forums a cinch. Say goodbye to data limits and fees – with Klaviyo, you always control your data.


Dotdigital: Dotdigital is steadfast in optimizing your email marketing campaigns. They continually quiz email subject lines, CTAs, send timings, layout, and other key facets to improve open rates, click rates, and revenue. By experimenting with different segments, they aid you in finding what works best for your audience and achieving your marketing intents.

Dotdigital_AB Testing

Klaviyo: At Klaviyo, they trust the power of personalized marketing. Their approach allows you to investigate different variables and make data-driven decisions that steer results. With bespoke email  A/B testing, you can uncover valuable insights that will notify your content strategy and improve email rendition.

Klaviyo_AB Testing


Dotdigital: You can expect only best-in-class client service when you are using Dotdigital. Their support team is available via phone, live chat, and email, assisting with product installation, training, troubleshooting, and more.


Klaviyo: Klaviyo delivers exceptional customer support, with options to reach their helpdesk via phone, email, or chat service. Their team is inclined to assist with any questions or concerns you may have about taking advantage of their platform.



Dotdigital: Dotdigital’s drag-and-drop builder is like a superhero. You can produce eye-catching landing pages and forms in no time, making it effortless to grow your email list and build strong connections with your customers.

Dotdigital_Landing pages and forms-min

 Klaviyo: Klaviyo’s email templates are like your own private designer – they’re polished, professional, and ready to go! With 50+ options, you can customize your campaigns in a breeze. Plus, Klaviyo’s intelligent AI technology knows when customers are about to leave so that you can take hold of their attention with a last-chance exit modal.

Klaviyo_Landing pages and forms


Dotdigital: Dotdigital bids relaxed pricing based on your needs, making finding a plan that works for your business easily. You can choose the essential features with three service levels, from raw email to extended automation and analytics. Plus, Dotdigital proposes competitive pricing so that you can get the most bang for your buck.

Klaviyo: Klaviyo’s pricing model is organized to help companies of all sizes succeed. Their free plan is perfect for those just initiating, while their paid options offer refined features like custom branding, segmentation, and integrations with top e-commerce platforms. Klaviyo’s pricing is based on the number of contacts in your database, so you can scale up as your business grows without breaking the pot.


Dotdigital: Marketing conquest starts with data, and Dotdigital makes it spartan to stay in the know with real-time reporting. Get insights into your campaigns, audience behavior, and all the metrics that matter most. With Dotdigital, you’ll always be in tune with your marketing endeavors, so you can make informed, data-driven decisions. Think of it as having a personal marketing assistant, giving you the pulse on your campaigns and the tools you need to make them thrive.

Here’s how the reporting dashboard of Dotdigital looks like:  

Dotdigital Reporting


Klaviyo: Klaviyo offers comprehensive reporting features to assist in surging up your marketing game. You’ll have access to email and SMS performance metrics, revenue growth, and more. Plus, custom reports mean you can dive even deeper into your data. With Klaviyo’s predictive analytics tools, including Predicted Customer Lifetime Value and Smart Send Time, you can optimize your plan and get the most out of your content. And if you’re always searching for new insights, their custom A/B tests are the way to go.



Dotdigital: Dotdigital is like having a creative brainiac on your team! With an intuitive system and gorgeous designs, you’ll be amazed at how easy it is to create eye-catching emails. Their support articles are super helpful, and the template generator is a cinch. Plus, integration with other platforms means endless opportunities for automation and experimentation. All at a reasonable price with terrific support! Need help?

A quick look at Dotdigital’s drag and drop builder


Klaviyo: Their platform is fresh air, with an easy-to-use interface and many customization options. Need content ideas? Klaviyo has you covered with plenty of recommendations and support. Plus, their automation features will have your campaigns running like clockwork. All this, and competitive pricing too! 



Dotdigital: Dotdigital’s advanced segmentation allows for highly-targeted campaigns based on bars like behavior, data, address, preferences, and investment history. With smaller, more targeted groups, conversion rates and customer loyalty turn over a new leaf, leading to business growth.

A quick look at how Dotdigital lets you sets the fields for better segmentation: 



Klaviyo: Create unlimited segments and lists based on diverse standards for free with Klaviyo. Target specific groups of customers without worrying about your budget and keep your marketing efforts current and relevant with Klaviyo’s automatic customer segment updates.


Here’s a classic example of how Klaviyo can help you send highly targeted emails: 

Another insight into how Klaviyo lets you set the segmentation targets 


Dotdigital: Dotdigital makes analytics a must-have in your marketing toolkit. With real-time insights into your campaigns and audience behaviour, you can make informed decisions and take your marketing to the next level. With a keen focus on audience insights, Dotdigital helps you unlock the full potential of your data and turn it into a marketing hit.

Here’s how Dotdigital helps you track the movement of different personas across their user journeys as they go through multiple touch points fo your business:

Dotdigital personas tracking


Klaviyo: Klaviyo’s analytics capabilities will elevate your marketing strategy and soar to heights. From tracking conversions to optimizing send times, you’ll have tickets to all the tools you need to make data-driven conclusions. Plus, with predictive analytics mechanisms like Predicted Customer Lifetime Value, you’ll know exactly where to focus your efforts.


UI/UX DESIGN: A Look at Klaviyo and Dotdigital’s Editing Interface 

Dotdigital: Dotdigital’s UI/UX prides itself on being straightforward and uncomplicated. Its user-friendly interface allows you to jump in and get started. Thanks to the intuitive drag-and-drop builder, you don’t need coding skills to create professional-looking emails easily. Customize your templates to create a distinct brand venture that will resonate with your audience.

Dotdigital_UI and UX

Klaviyo: Say goodbye to clunky, complicated email editors. Klaviyo’s UI/UX is sleek and user-friendly, making it a snap to design beautiful emails to attract your audience. And with their intuitive drag-and-drop builder, you don’t need to be a coding whiz to create stunning campaigns. Save time and build better emails with Klaviyo.

Klaviyo_UI and UX


Dotdigital: Dotdigital is an influential email marketing automation tool that benefits businesses to connect with their clients in a personalized and targeted way. When migrating data to Dotdigital, it’s critical to ensure that all your valuable customer information is seamlessly integrated, so you can continue to deliver engaging and relevant content.

Dotdigital_The Art of Data Migration and Integration
Klaviyo: Integrating your database with Klaviyo can equip your business with insights into customer behavior and purchase patterns, permitting you to create highly targeted campaigns that drive sales and boost customer loyalty. You can uncover the complete prospect of Klaviyo by streamlining your data migration and integration process.

Klaviyo_The Art of Data Migration and Integration


Dotdigital: Dotdigital is a wizard at data-driven product recommendations. They use client data to hand over tailored product suggestions. Dotdigital’s AI-powered suggestions are induced using customers’ browsing patterns and preferences, making them the perfect tool for cross-selling and up-selling. 

Dotdigital_Product Recommendations-min

Klaviyo: Klaviyo is a master of personalization. Their dynamic content feature intelligently advises products to customers based on their browsing and purchase history. Using AI technology, Klaviyo offers personalized product suggestions, raising the chances of cross-selling and up-selling options. With Klaviyo, customers will feel like you’re reading their minds!

Klaviyo_Product Recommendations

Dotdigital vs. Klaviyo: Tabular Comparison

Platform Dotdigital Klaviyo
Social Marketing Yes Unavailable
Free version No Yes
Lead qualification  Yes No
Phone support Yes No
Tutorials Yes No
Online support Yes Yes
Activity Tracking Yes No
Automated Response No Yes
Automated Scheduling Yes No
CRM No Yes
Campaign Planning No Yes
Contact Database Yes No
Customer Surveys Yes No
Data migration (Import/Export) Yes No


From Data to Sales: The Pros of Using Klaviyo and Dotdigital 

Dotdigital and Klaviyo offer a spectrum of advantages and can be great options for businesses looking to simplify their automation struggles. Let’s dive into the edges of each platform and find out which one’s right for you.

Dotdigital is great for midsize to enterprise companies who want to facilitate their marketing grinds. With its drag-and-drop easy builder, you don’t need to be a design pro to produce stunning emails that grab your audience’s attention. 

And, with its omnichannel marketing automation, you can reach your audience across a variety of channels, including email, social media, and more. The real-time APIs and live chat features make staying connected with your audience easy and ensure your data is always up-to-date.

But what about Klaviyo? This platform is pretty close when it comes to the right choice for your business. Experiment with different elements of your campaigns to see what resonates best with your audience with the NB testing powers. And with the email template builder and customizable pop-ups, you can create professional-looking emails and capture leads in a flash. 

The klaviyo flows feature also gives you greater rule over your automation, so you can tailor your messages to meet your audience’s preferences. And let’s not forget about the aid for dynamic images – a powerful way to personalize and connect with your audience on a deeper level.

Downsides to Using Dotdigital and Klaviyo 

Despite their strengths, Dotdigital and Klaviyo also have some downsides that must be assessed before making a final judgment.

  • Dotdigital’s biggest disadvantage is that it only supports web-based applications, restricting its flexibility to blend with other systems. With a wide range of features and options, figuring out what works best for your business can be challenging. 
  • The platform also incurs supplementary costs with add-ons, making it tricky to budget for. Moreover, its free 14-day trial may not be adequate to evaluate its abilities, and the pricing is not readily available, causing a dilemma for small businesses to control their marketing budgets.
  • Pre-built flows are available, but they’ll require optimization to fulfill the best results, which can be time-consuming and may require extra resources. Klaviyo’s reporting suite is finite to data analysis, which could be troublesome if you need deeper insights. Talking about the platform’s fees, it can also escalate quickly as your database rises, making it stiffer to budget. 
  • Additionally, greater flexibility means you need to set up and control mechanisms to optimize your database, which can be difficult without the proper expertise and resources. Be sure to consider these aspects before preferring Klaviyo for your marketing automation needs.

Dotdigital vs. Klaviyo: A Quick Summary

Looking for the perfect automation system can be a tough nut to crack, especially when you have to pick between two powerful contenders like, Dotdigital and Klaviyo. 

If you want a user-friendly platform with top-notch segmentation and customer acquisition tools like surveys and live chat, Dotdigital is your go-to. Plus, their development team is always on the cutting edge of new technologies to help you maximize your profits.

However, if you’re looking for a free account with all the bells and whistles right off the bat, Klaviyo is your match. Its flexibility entitles you to scale up with ease, whether you need email, SMS marketing, or both.

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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