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Chris Donald

Co-Founder and Advisor


InboxArmy LLC


Email Marketing
Lifecycle Marketing
SMS Marketing
Retention Marketing
Multi-Channel Marketing


Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies.


Permission-Based Email Marketing – A Detailed Guide

Often, unsolicited email marketing can be rather annoying. Just like you wouldn’t go to a party uninvited, email marketing follows a rather similar set of etiquette, and you should not send emails to your prospects if you do not have their consent.   This article dives into a detailed tell-all about permission-based email marketing and its […]

Email Cadence – Everything That You Wanted To Know

Marketers often find themselves treading a thin line when sending out emails. Sending only a few could result in lost opportunities to drive conversions and sales. On the other hand, releasing a barrage of emails could annoy readers to the point where they unsubscribe or – even worse – report you as spam! In reality, […]

Everything To Know About Mobile Friendly Emails 

In today’s mobile-centric world, where smartphones have become an extension of our lives, businesses must adapt their marketing strategies to cater to the ever-growing mobile audience. One crucial aspect that demands attention is ensuring mobile friendly emails.  With 81% of consumers accessing their emails on smartphones and tablets, delivering an optimal experience across all devices […]

Top 10 Email Marketing Agencies & Companies

Email marketing is one of the worst-kept secrets of the digital marketing era. Simply because of the insane ROI it provides – $36 for every $1 spent.  As reported by Litmus, here’s the ROI for different industries: Retail, e-commerce, and consumer goods: 45:1 Marketing, PR, and Advertising agency: 42:1 Software and technology: 36:1 Media, publishing, […]

Klaviyo Email Templates

With over 100+ expertly crafted pre-built Klaviyo email templates, Klaviyo is one of the most prominent email marketing platforms. While they are perfect for novice email marketers, experienced professionals might find these templates restrict their creativity.  In such cases, brands can create custom email templates using HTML and CSS codes. These templates are built from […]

42 August Newsletter Ideas To Engage Your Readers

Whether you’re seeking inspiration for captivating themes, eye-catching visuals, or compelling storytelling, we’ve curated a treasure chest of august newsletter ideas to help you craft a newsletter that will leave your readers craving more. August Newsletters Themes  More often than not, August newsletters are filled with back-to-school. The days are stretched and the air hums […]

Email Design Inspiration

Where on some days, the design ideas just flow like a medley; there’ll always be times when you struggle to get past that creative block. Fortunately, if you’re looking for email design inspiration, some valuable online resources can come to your rescue. Whether you’ve run out of ideas, pressed for time, or feel overwhelmed creating […]

EDM Marketing: Everything You Need To Know

Within the digital marketing landscape, Electronic Digital Mail (EDM Marketing) is one of the most constructive ways to connect with your customers. However, it’s still a blurry word, and many marketers are curious to know more about it. Not a problem! This article will round up all you need to know about EDM so that […]