Chris Donald

 No matter how well you plan your email marketing campaigns, it gets chaotic. With different campaigns, segmented lists, and varying send times, keeping everything in order is difficult. But fret not! I will introduce you to your new best friend – the dynamic email marketing calendar. Now, you may be thinking, “Another calendar? Really?” But […]

Email newsletters are a practical way to connect with your audiences, you’ll first need to get your target audiences to opt-in for your newsletters. A compelling newsletter signup form will get readers’ attention and inspire them to share their addresses to receive your email newsletters. Email newsletters are marketing emails businesses send to their subscribers weekly, […]

By July, midsummer has already started. The temperatures are perfect for a short dip in the pools and barbecues. But, not enough to make you want to stay inside. Managing email campaigns during July comes with its fair share of challenges. Subscribers may be hard to reach during this period as they must be busy […]

Often, unsolicited email marketing can be rather annoying. Just like you wouldn’t go to a party uninvited, email marketing follows a rather similar set of etiquette, and you should not send emails to your prospects if you do not have their consent.   This article dives into a detailed tell-all about permission-based email marketing and its […]

Marketers often find themselves treading a thin line when sending out emails. Sending only a few could result in lost opportunities to drive conversions and sales. On the other hand, releasing a barrage of emails could annoy readers to the point where they unsubscribe or – even worse – report you as spam! In reality, […]

In today’s mobile-centric world, where smartphones have become an extension of our lives, businesses must adapt their marketing strategies to cater to the ever-growing mobile audience. One crucial aspect that demands attention is ensuring mobile friendly emails.  With 81% of consumers accessing their emails on smartphones and tablets, delivering an optimal experience across all devices […]

Email marketing is one of the worst-kept secrets of the digital marketing era. Simply because of the insane ROI it provides – $36 for every $1 spent.  As reported by Litmus, here’s the ROI for different industries: Retail, e-commerce, and consumer goods: 45:1 Marketing, PR, and Advertising agency: 42:1 Software and technology: 36:1 Media, publishing, […]

With over 100+ expertly crafted pre-built Klaviyo email templates, Klaviyo is one of the most prominent email marketing platforms. While they are perfect for novice email marketers, experienced professionals might find these templates restrict their creativity.  In such cases, brands can create custom email templates using HTML and CSS codes. These templates are built from […]