Co-Founder and Advisor
Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies.
Understanding your customer’s requirements and expectations ensures a smooth-sailing business. A survey Email is one of the most efficient ways to obtain this information. It can then be used to create experiences that match or surpass customer expectations. At the same time, simply incorporating any sample survey without an established set of goals may not […]
Every e-commerce business must contend with issues such as out-of-stock products. Fortunately, one way to minimize the impact of out-of-stock issues is by telling your customers you’ve got what they need and that can be easily done with the help of back in stock email. In fact, per studies, in 2022: More than half of […]
An outdated email list could be one of the potential factors contributing to low open rates. Enhancing your email deliverability can be achieved by implementing an email list cleaning exercise to remove contacts who have lost interest or become disengaged. If you haven’t reviewed your email in a while, now might be a good time […]
By now, if your business isn’t leveraging email marketing as part of your marketing, you’re missing out on three important things: Getting more leads/conversions Building a solid brand presence Establishing a direct line of communication with your customers. However, if you’re already a step ahead and have started your campaigns, the next step is to […]
Email marketing platforms are the second most important medium after social media marketing to build brand awareness, boosting a 4200% ROI for every $1 spent. And with 21% of emails opened within the first hour of delivery, there’s no reason why email marketing is one of the determining factors for a brand’s success. There’s a […]
It is the end of the academic year and the start of a three-month-long summer vacation. In the past, children would go out and scrape their elbows and knees. But, with the rising temperatures, most of them are preferring to stay indoors.This provides a unique opportunity for marketers to create email newsletters for children, teenagers, […]
Hubspot and ActiveCampaign are closely matched in terms of their offerings, such as a central dashboard to manage every crucial aspect of your email marketing campaign. However, they have their subtle differences as well as they provide different values to a different sets of customers. In this blog, we’ll draw an exhaustive and elaborative comparison […]
AWeber is one of the most popular email marketing services, but it may not be the best choice for you. There are several other AWeber alternatives available, each offering unique features and advantages. In case you are looking to hire an Aweber email marketing expert, we at InboxArmy have been working with Aweber since its […]