Campaigns

Email List Management: The Complete Guide

No marketing platform drives as much ROI as email. With ROIs as high as $42 for every $1 spent, every marketer should be using it. Besides commanding insane ROIs, the email also has a unique advantage over other marketing platforms
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How to Make Acquisition Email Marketing Work?

Acquisition email marketing is the stepping stone to wooing new customers. According to Email Marketing Industry Census, 2018, email is the most highly-rated marketing channel as far as ROI is concerned. Also, it is interesting to know that the average
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Implementing Live Twitter and Instagram Feed in Your Email Campaigns

Even though businesses might have a robust email marketing plan to drive conversions, the importance of social media marketing cannot be disregarded. Email and social media both are equally important for the effective implementation of omnichannel marketing. At the outset
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How To Improve Email Click-Through Rate (+8 Actionable ideas)

[ez-toc]Email click-through rate is one of the most powerful metrics to measure the effectiveness of an email campaign. This implies that the higher your click-through rate is, higher is the chance for conversion. For an email marketer who has worked
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Email Capture Forms: Best Practices for Feeding Your Marketing Funnel

[ez-toc]According to the Wolfgang Digital 2017 KPI Benchmark Study, only 1.56% of all web traffic converts on average. So, what about the other 98.44% of traffic? Traditional retargeted ads will get you an average click-through of about 0.7%. With that, let's
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The Best Time to Send an Email is…

CLICK BAIT ALERT! Forgive my tongue-in-cheek headline here, but this is a common question I receive. The truth is there is no universal “best” time or day to send an email. The best time to send an email is the
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Transactional Emails: A Boon for Email Marketing

When was the last time you really thought about your transactional emails? Perhaps you should look them over again. Here’s why: According to an Experian report, transactional emails have 8x more opens and clicks than any other type of email.
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Email Marketing Segmentation & Targeting: The Art of Winning

Segmented, targeted, and personalized emails generate 58% of total business revenue, according to one study. This same study shows that 77% of email ROI comes from segmented, targeted, and action-triggered email marketing campaigns. These big numbers show the importance of
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    Yes

    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director