Email Marketing

Email Blacklists: Tips to Avoid Them and Enhance Deliverability

You put so much work into your email marketing campaigns. Yet, it can be all for naught if it they never reach the inbox. If this sounds like you, perhaps you’ve been blacklisted. Blacklists are comprised of IP addresses or

Reducing Unsubscribes: Actionable Tips from Email Marketing Experts

 Do you send out the same generic email to one and all in your list?  Do you bombard your subscribers with too many emails?  Is sending relevant content to your subscribers a priority for you?  Do

Email Marketing Customer Data: What Can It Help You Achieve?

Buying habits of customers are constantly evolving. This evolution makes it imperative to put data at the center of your email marketing strategy. After all, the best emails are driven by customer data and triggered by customer engagement. So, how

5 Evidence-based Email Marketing Tips that Work

[ez-toc]Email marketing is part art, part science, and part strategy. Art comes from creativity and an understanding of the balance of design and message delivery. Science comes in with research and leverage of subscriber psychology. And finally, strategy focuses the

4 Tips & Ideas For Mother’s Day Email Marketing

[ez-toc]ALERT: Mother’s Day is May 14th! Mother’s Day is that wonderful time of year where we commemorate all the selfless love and tireless efforts of our Moms — and marketers try to find the right tone to generate maximum revenue.

Easter Recap

Easter festivities are enhanced by the aura of spring in full bloom, chocolates, colorful eggs, and cute bunnies. You can make the most of your email marketing strategy by including these pleasant elements in your Easter emails. Lately, we’ve seen

The Foundations of Email Marketing Series

As professional email marketers, it’s easy to get caught up in the trends and the more complicated, longer-tail email marketing programs and discussions. Yet often, in our conversations with businesses large and small, we find that what we consider to

Get Over Send-o-Phobia! An Email Campaign Checklist to Ensure Your Email is Awesome

If you’re an email marketer, you’ve been there before—The sheer terror of having to hit the ‘SEND’ button. “Is the email good enough? I hope the links work and the images render properly. I hope it lays out well on

Let your Email Marketing Campaigns fall for an Email Marketing Agency this Valentine’s Day

Email marketing is a vital element of an effective marketing strategy. And something that is vital should be adequately orchestrated. But not all businesses have enough time and resources to plan and manage their email marketing campaigns. That is where

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    (InboxArmy doesn't work or provide email list buying or rental service.)

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    mjff

    “We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

    We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

    During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

    Felt like IA and we were on the same team.

    Barbara Puszkiewicz-Cimino
    Associate Director