ActiveCampaign is a wonderful email marketing platform. It has enough features and tools to go head-to-head with the likes of Klaviyo and MailChimp. But, ActiveCampaign pricing structure can leave you scratching your head. It offers multiple plans with various subscriber tiers.
When it comes to email marketing platforms, Mailchimp has a staggering market share of 72%. Even after offering all the advanced features right from the free plans, Klaviyo and Omnisend are still having a hard time getting close to Mailchimp.
In recent years, Klaviyo has established itself as a serious competitor in the email marketing automation industry. To add to its feats, Klaviyo is one of the top contenders for automated SMS and MMS campaigns.
Your marketing function is vital to your company’s growth and competitiveness. To grow your business, you need to connect with your target audience, attract them with compelling content, and deliver promotional campaigns that showcase your brand is the best.
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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.