Category: ESP Comparison and Migration

A CRM platform provides unprecedented insights into customer behavior, preferences, and patterns. Essentially, it grants privileged access to your customers’ lives without any intrusive interference. Furthermore, a CRM system delivers a single authoritative source of customer data, By consolidating all customer data into a unified system, it provides you with accurate and up-to-date information consistently. In this blog, we will learn more about these two CRM’s Dotdigital vs. HubSpot in more detailed ways.

How does having a CRM benefit you?

Here are the three most prominent and proficient benefits of using an advanced CRM in your email marketing endeavors:

Automation

CRM software automates the repetitive tasks for you, hence helping you focus better on more meaningful and productive tasks. It can automate tasks such as data entry, lead scoring, email marketing campaigns, and beyond. This allows businesses to devote more time to educating customers about their products and services, enhance the overall customer experience and eventually increase their sales.

Customization

Another benefit of CRM systems is personalized communication with customers based on their conduct, preferences, and history with the business. This practice allows for a more customer-centric approach, conveying a sense of attentiveness to the customer’s needs and improving the chances of customer satisfaction and retention. 

Insights

CRM systems provide insight into identifying bottlenecks and blind spots in the sales funnel, enabling businesses to adjust their marketing and sales processes accordingly. This functionality can be likened to having a GPS for your sales funnel, guiding you toward the finish line.

In this section, we will provide an in-depth comparison between Dotdigital vs HubSpot. By analyzing the features and benefits of each system, we will help you decide better.

Dotdigital 101: Simplifying Marketing Automation 

Dotdigital offers an all-in-one cross-channel marketing automation platform that can simplify your marketing efforts and enhance your results.

Dotdigital’s platform enables you to create personalized cross-channel communications that engage your customers at every touchpoint. The platform’s emphasis on first-party data allows you to leverage powerful insights to create meaningful, impactful communications that drive real results. Additionally, the platform’s easy-to-use interface simplifies connecting your data across all your channels, making it easier to automate predictive cross-channel messages.

The team at Dotdigital has made a name for themselves by helping businesses of all sizes grow and scale through the power of digital marketing. The platform has already helped countless businesses in various industries increase engagement, conversion, and loyalty.

If you’re looking for a way to simplify your digital marketing efforts, Dotdigital is an all-in-one cross-channel platform.

HubSpot Demystified: Understanding the Platform 

It is time to put aside simpler tools and embrace the comprehensive and sophisticated HubSpot platform. It is a veritable symphony of digital marketing capabilities that will help you draw in more traffic, generate more leads, and close more deals.

One may wonder, what exactly is HubSpot capable of? Picture HubSpot as a superhero for your business, capable of leaping over data silos with a single bound, delivering instant updates faster than a speeding bullet, and facilitating easy team collaboration.

Its cloud-based platform empowers you to manage all interactions with your leads and customers, create and host compelling web pages and landing pages, and monitor the success of your campaigns and user interactions.

With HubSpot email marketing features, managing your marketing and sales endeavors is no longer daunting but an effortless and enjoyable experience. HubSpot offers a seamless, all-in-one solution to elevate your business to new heights.

Dotdigital vs. Hubspot: In Depth Comparison

PRICING

Dotdigital

Dotdigital maintains a discreet approach toward its pricing policies and refrains from disclosing them upfront. 

Although the lack of transparency may be perplexing, Dotdigital’s personalized pricing system assures that you only pay for the features that are relevant to your needs, thereby eliminating any redundant expenses. You can thus be assured of a tailored and cost-effective solution that caters to your specific requirements.

HubSpot

HubSpot’s pricing model delivers a free tier of essential CRM features that never expire, making it an excellent prospect for small firms. But if you require more advanced sales and marketing features, you can upgrade to their Sales Hub or Marketing Hub.

Sales Hub offers increased reporting dashboards, the ability to remove HubSpot branding on communications, and predictive lead scoring. Marketing Hub, on the other hand, provides

• higher caps on marketing capabilities,
• better insights into emails, and
• A/B testing for email and landing pages.

If customer support is a priority for you, Service Hub provides features like 1:1 video messaging, routing of conversations between team members, and task queues. Additionally, within each hub, HubSpot marketing offers tiers of service that offer scalability and more features as you pay more.

NATIVE INTEGRATION

Dotdigital

If you’re looking for a marketing platform that can truly integrate with your existing systems, Dotdigital is a great choice. One of its key elements is its native integration capabilities, which allow you to readily connect your Dotdigital account with other software and tools you may be using.

When we say “native integration,” we imply that the connections between Dotdigital and other systems are seamless and built into the platform. This means you don’t need to use any third-party software or add-ons to connect Dotdigital with your CRM, e-commerce, or other tools. Dotdigital’s pre-built integrations for popular systems, including an open API, streamline marketing for better ROI for businesses of any size.

HubSpot

HubSpot’s native integration seamlessly connects different systems, automates data sync in real time, and eliminates manual data entry. It functions as a single platform, ensuring data consistency and consistent updates.

HubSpot’s intuitive interface makes it effortless to set up and organize integrated systems, improving user experience.

Native integration is also highly flexible, allowing users to customize their integrations to suit their unique needs. Whether you are connecting social accounts, email marketing software, or CRM, HubSpot’s native integration can handle it all.

A/B TESTING

Dotdigital

Dotdigital’s A/B testing feature is a powerful tool that compares two campaign versions to determine which performs better. It provides insights into engagement and takes the guesswork out of marketing.

Marketers can easily create different email or landing page versions and send them to a small audience, with the winning version automatically sent to the rest.

The platform offers detailed reports and insights to help marketers make informed decisions and adjust campaigns accordingly. Even marketers with limited technical expertise can use this user-friendly feature. 

HubSpot

HubSpot’s A/B testing functionality allows marketers to compare two versions of their content or campaigns to determine which performs better. It applies to marketing aspects like email subject lines and calls to action.

HubSpot automatically tracks and measures the results of each variation, providing insights into their effectiveness. With HubSpot’s A/B testing, you save time and make smarter decisions about what works best for your audience. 

CRM

Dotdigital

Regarding Customer Relationship Management (CRM) tools, Dotdigital may not be considered a pure CRM platform. However, it offers many functionalities that can be categorized as “CRM Lite.” Moreover, the automation features provided by Dotdigital are exceptional, making it a preferred option for many businesses.

Here are a few of the things we appreciate about Dotdigital:

Seamless Integration with Magento 2 – Dotdigital’s module ensures customer information is synced effortlessly and automatically as contacts in the Dotdigital Engagement Cloud. You can also add a chatbot to your website, create campaigns directly within Magento, and sync abandoned carts, orders, wish lists, reviews, and B2B quotes.

Creating Email Templates – The process of crafting email templates for marketing campaigns is effortless with dotdigital’s intuitive email editor, designed to be user-friendly.

Built-in A/B Testing on Emails – This feature of email A/B Testing allows you to test different variables of your email campaigns and analyze the results to optimize your marketing strategy.

Product Upsells in Emails – The ability to add product upsells in marketing emails; these products can be synced directly from your store into dotdigital.

Support for SMS Marketing – This feature enables you to reach out to your customers via text message, adding another layer of personalization to your marketing campaigns.

Custom Properties can be Added to Contacts – With this feature, you can add customized fields to your contacts, making it easier to segment and target them for specific marketing campaigns.

Support for Popular Platforms like Salesforce – You can pull in contacts and market to them directly from Salesforce.

Landing Page Designer – This allows you to quickly create new pages with full performance tracking, making it easier to create high-converting landing pages.

HubSpot

HubSpot’s CRM  has an intuitive user interface that makes it easy to adopt. The design is clean and uncluttered, with all the important features available at your fingertips.

Modern and User-Friendly Interface – HubSpot prioritizes user adoption, and its UI design reflects that. It’s easy to navigate, with everything in the right place. Whether you need to manage customers or debug a workflow, everything is just a click away. Additionally, HubSpot has a consistent design pattern throughout the platform so that users won’t get confused.

API Connectivity – HubSpot’s REST-based API is impressive and can connect to most modern platforms.

Custom Code Support – If you can’t find a pre-built integration in the Marketplace, HubSpot allows custom code (Node.js-based) to be injected into workflow steps, giving you more flexibility to tailor your solution.

Easy-to-Use Workflows – HubSpot’s workflow editor is among the best. It’s intuitive and user-friendly, making it easy for anyone to build, test, and launch workflow.

24/7 Support – All paid versions of HubSpot come with 24/7 support from the team.

Free Tier – You can use a great set of basic features on HubSpot for free.

App Marketplace – HubSpot’s Marketplace has a wide range of integrations and email templates to choose from.

Which CRM Aligns with Your Business Objectives?

It’s crucial to have a deep understanding of your customer base and their interactions with your team to drive business growth.

Dotdigital offers a “CRM Lite” feature that provides valuable insights into customer behavior, improving your marketing strategies. For small businesses, this may be sufficient, but larger businesses should consider more CRM-focused solutions such as HubSpot. Integrating a CRM is a crucial step in achieving success, and we recommend seeking assistance to ensure you choose the right level of capabilities for your team. 

SMS MARKETING SUPPORT

Dotdigital

Dotdigital engagement cloud foffers a comprehensive SMS management system that allows you to create, automate, and track your SMS campaigns, all from one easy-to-use platform.

With features like SMS automation, personalization, and split testing, you can deliver highly targeted and effective SMS messages to your customers.

Whether you’re looking to boost your sales, increase customer engagement, or keep your audience informed about your latest offers, Dotdigital’s SMS management support offers robust and reliable services. Plus, with real-time reporting and analytics, you can track your SMS campaign’s success and make data-driven decisions to optimize your future campaigns.

HubSpot

HubSpot’s SMS management support is like having a personal assistant for your texting needs. With its intuitive interface, you can easily create and send SMS campaigns to your audience while tracking their real-time performance.

The SMS management feature is handy for businesses looking to engage with their customers in a more direct and personalized way. By sending targeted messages to customers based on their interests and behaviors, businesses can improve their customer relationships and increase customer loyalty.

HubSpot SMS management is also fully compliant with regulatory requirements, ensuring that businesses can send SMS messages without any legal risks. And the best part? You can seamlessly integrate your SMS efforts with the rest of your marketing and sales activities, ensuring that your messaging is consistent across all channels.

USER INTERFACE

Dotdigital

Dotdigital’s UI is designed to make automation effortless. Its sleek and modern interface is seamlessly integrated, with an easy-to-navigate clean layout.

The dashboard gives a quick overview of key metrics, while the ability to drill down offers more in-depth details.

Creating beautiful emails and landing pages is simplified with the drag-and-drop builder, and the powerful automation tools streamline workflows and save time.

HubSpot

Hubspot’s platform offers a more polished and intuitive UI that empowers businesses to manage their marketing, sales, and customer service activities effortlessly. Designed with user experience in mind, the interface provides easy navigation, with all the essential tools and features readily available.

It ensures you can focus on what matters most: growing your business. With Hubspot’s user-friendly UI, you can streamline your workflow, collaborate with your team, and achieve your business goals like never before.

CUSTOMIZATION OPTIONS

Dotdigital

Dotdigital offers various customization options to help businesses create engaging campaigns. From personalized content to targeted messaging, the platform allows for completely customizing all aspects of your marketing strategy.

With features like dynamic content, automation programs, and advanced segmentation, Dotdigital empowers businesses to create unique customer experiences that drive engagement and revenue.

Whether you want to increase brand awareness or improve customer retention, Dotdigital has the customization options you need to succeed.

HubSpot

ubspot’s primary advantage is its ability to adapt to individual businesses’ specific needs and preferences.

Users can customize the dashboard, create custom fields, and establish tailored workflows. They can also create personalized reports and configure email templates that reflect their brand’s style and tone.

HubSpot’s flexible design templates permit users to create unique landing pages and forms to capture leads and increase conversion rates. Furthermore, the platform’s CRM offers customizable deal stages, properties, and pipelines, allowing businesses to organize their sales process according to their specific requirements.

API INTEGRATION 

Dotdigital

Dotdigital provides solutions to help businesses reach their customers effectively. One of its key features is its API integration which offers a user-friendly and intuitive way to seamlessly integrate your CRM, eCommerce platform, or other systems.

With Dotdigital API integration, businesses can automate their marketing campaigns, streamline their workflows, and gain valuable insights into their customers’ behavior. Whether you’re looking to integrate your CRM, eCommerce platform, or other systems, Dotdigital’s API makes it easy and intuitive.

HubSpot

HubSpot comes with a robust API, which is a snap to integrate into your existing workflows.

With HubSpot’s API integration, businesses can automate their marketing processes, personalize their communications, and gain insights into customer behavior. The API enables businesses to integrate with their CRM systems, e-commerce platforms, and other marketing tools like social media and web analytics to create a unified view of their customer data.

The integration process is simple, and HubSpot provides comprehensive documentation and support to help businesses get started. Once integrated, businesses can use the platform to create targeted campaigns, segment their audience, and analyze their results in real time.

APP MARKETPLACE

Dotdigital

Dotdigital’s App marketplace is a hub of endless possibilities for marketers striving to optimize their digital approaches. With over 100 integrations, users can effortlessly connect their favorite apps and tools to Dotdigital’s powerful platform, enabling seamless data sharing, advanced reporting, and streamlined workflows.

From eCommerce and CRM to socials and advertising, the marketplace offers various solutions to enhance marketing routines. The user-friendly interface and easy-to-navigate categories make it superficial for marketers to discover and install new apps, ensuring they stay ahead of the game in an ever-evolving digital landscape.

HubSpot

HubSpot’s app marketplace is a game-changer for businesses looking to facilitate their marketing, sales, and customer service efforts. With hundreds of apps and integrations available, users can customize their HubSpot experience to meet their specific needs.

From automating repetitive tasks to integrating with other tools, the app marketplace empowers users to maximize the prospect of the HubSpot platform. Whether you’re a solopreneur or a large enterprise, the HubSpot app marketplace has something for everyone.

One of the best things about the HubSpot app marketplace is that it’s constantly growing and evolving, with new apps being constantly added. This means businesses can continue discovering new ways to improve their workflows and streamline their operations with HubSpot.

Dotdigital vs. HubSpot: TABULAR COMPARISON

Platform	Dotdigital	HubSpot
Web-based platform support	Yes	Yes
Freelancer-friendly	No	Yes
Free version	No	Yes
User base	11-1000+ users	1-200 users
Real-time analytics	Yes	No
Landing pages	Yes	Yes
Template Manager	Yes	Yes
FAQs/Forum	No	Yes
24/7 support	Yes	Yes
Integration of e-commerce	No	No
List Management	Yes	Yes
Pricing	Customized	$50 per month
Android-friendly	No	No
iPhone/iPad friendly	No	No
Tutorials in video format	Yes	Yes

The Final Verdict 

Alright, it’s time to bind up this Dotdigital vs. HubSpot showdown. We’ve wrapped a lot of ground, and hopefully, you are better aware of what each platform brings to the table.

If you’re looking for an easy-to-use, all-in-one platform, HubSpot is the way to go. However, if you covet complex automation and segmentation capabilities that can elevate the value proposition of your marketing endeavors, then Dotdigital should be your choice.

Pros and cons of Dotdigital

Pros

Templates and Customization: Sounds oxymoronic, isn’t it? Well, Dotdigital’s drag-and-drop campaign builder simplifies the process of creating emails that look similar. Also, the segmentation features lend a helping hand when it comes to reaching out the customers in an unprecedented manner. Its programs are highly customized, keeping email subscribers in mind, which eventually results in highly targeted and better-performing campaigns.

Multiple marketing channels: Dotdigital excels in a variety of channels when it comes to digital marketing and communication. The intuitive UI seamlessly integrates various marketing channels like SMS,  email, social media, and beyond. Coupled with powerful marketing automation tools, Dotdigital enhances the overall efficiency and effectiveness of your marketing campaigns while also saving you time and resources.

Cons

Usage limitations: You cannot avail of the segmentation and address book functionality. There are many instances where you are bound to pick only one between the two. Adding the address book vs. segmentation functionality will enhance the user experience further and elevate the convenience quotient. Also, the platform should let user pin their desired campaign at the top of the campaign builder page.

Steep learning curve: When you start using Dotdigital, getting accustomed to the platform is easy, but when you progress further, many users have found the learning curve to be quite steep. Hence, the onboarding may take a little longer than expected as you might take time to understand the platform’s nuances fully.

Email editor: The user interface of Dotdigital’s email editor might be ‘tricky’ for some. For instance, navigating the email editor’s photo section is not entirely intuitive. Rather, there should be a search option for photos in the sidebar in place of clicking on ‘manage.’

The customization options are good, but you need to have an expert to get the most out of the platform. The software times out without any notice; you will only realize this once you try to save the edits you made after the session was timed out. This way, you are prone to lose all your progress.

Pros and cons of HubSpot

Pros

Deep insights:  The seamless workflows and the exhaustive reporting of HubSpot let you delve deeper into the insights and help you fine-tune your campaign to a greater extent. Designing a marketing campaign becomes a breeze when you are well aware of your target audience.

Polished UI and UX: HubSpot’s intuitive UI presents you with the entire workflow in an easy-to-understand manner. The prospect activity feature gives you an unrivaled edge when it comes to monitoring your leads.  

Streamlined workflows: With advanced automation, you can focus on the most prominent and productive tasks of your marketing campaign, such as lead management. Automation workflow takes care of the rest. The intelligent workflows help you enhance the efficiency and effectiveness of your marketing endeavors. When it comes to designing a customized marketing automation workflow, the HubSpot Academy makes it a breeze.  

Detailed dashboards: Though almost every HubSpot tool is intuitive and easy to implement in no time, HubSpot’s dashboards hold a special place. For the data nerds, the dashboards can be easily customized with various filters for easy updation and breaking down of information. They are one of the easiest sets of dashboards to build and manage when it comes to CRMs. 

Cons

Difficult for beginners at times: Some HubSpot features might be confusing for beginners. They might also face issues while setting up the email delivery. At times, the tutorials might not be as helpful in some specific scenarios, given the occasional bombardment of information.  The explanation, coupled with the coupled, might not be sufficient, and you might have to end up relying on hit and trial.

Lack of Microsoft integration: HubSpot doesn’t provide you with integration to Microsoft ads. Hence, it gets difficult to keep track of the search ads’ performance in Bing. 

It’s expensive: After spending some time with the initial plans, small businesses find it expensive and, eventually, challenging to migrate to high-tiered plans as they cost a lot more. Also, the basic plans do not offer as much when compared to other email automation platforms. You might also encounter multiple discounts or incentives that might lure you while buying the plan for the first time.

However, as your needs grow, you might have to pay the total price to unlock the higher plans.  We recommend talking to your account rep from HubSpot and getting a fair picture of the exact pricing model once they lift these discounts.

Limited CRM functionality in some aspects: Though HubSpot offers a decently-performing CRM, there are some shortcomings as well. For instance, the CRM can do with greater flexibility coupled with the ability to generate reports for custom dashboards. Also, the platforms require comparatively more effort when it comes to A/B testing of an email campaign.

Summary

Regardless of your chosen platform bwteen Dotdigital vs. Hubspot, the most important thing is to keep the end goal in mind – growing your business. So, you must take a closer look at what each platform offers, test drive them both, and make the right decision. Remember, no matter which one you pick, you’ll have a sweet time with either Dotdigital or HubSpot by your side.

Hubspot and ActiveCampaign are closely matched in terms of their offerings, such as a central dashboard to manage every crucial aspect of your email marketing campaign. However, they have their subtle differences as well as they provide different values to a different sets of customers. In this blog, we’ll draw an exhaustive and elaborative comparison between ActiveCampaign vs. HubSpot, to help you decide which one to go for. Also, we have a detailed tabular comparison later in the blog to provide you with an apples-to-apples comparison for added clarity and informed decision-making. 

If you are still with us, let’s assume you know what a CRM does. So, without delving deeper into the details, let’s begin.

HubSpot

If you are an email marketer, you must have encountered this name somewhere. Such is the popularity of HubSpot when it comes to email marketing. Essentially, HubSpot is an integrated CRM platform combining a host of verticals. Its primary focus lies on content management, sales, marketing, and, last but definitely not least, customer service. 

The platform’s framework is cohesive and seamless and designed so that each hub is integrated into a single primary database. This architecture works even if you have availed of just one hub (or product) or have bought out the whole platform for your business needs. When it comes to scaling up the business, HubSpot lies at the core of your entire database. It is easy to connect, and hence, it enables you to provide your customers with a delightful user experience.

ActiveCampaign

Like HubSpot, ActiveCampaign lends a big helping hand when it comes to maintaining customer engagement and experience at an optimum level. ActiveCampaign is also an established email platform with a fair share of offerings as it bridges the gap between businesses and their respective customers. The platform lets you automate several aspects related to your email marketing campaigns. This ranges from marketing, sales, support, integrations, and customer experience. On a broader note, you may find some uncanny similarities between HubSpot and ActiveCampaign. However, closer inspection reveals the finer details that differentiate the two platforms. 

What’s different between ActiveCampaign vs. Hubspot

• HubSpot is essentially a CRM, whereas, ActiveCampaign’s framework lies around email marketing.
• HubSpot’s reporting and analytics are comparatively better
• There is no such thing as tripwires for upsells bundled with ActiveCampaign, whereas HubSpot offers them.
• The paid plans of ActiveCampaign usually cost less when compared to the ones offered by HubSpot. 

The similarities between ActiveCampaign vs. HubSpot

• Although ActiveCampaign’s interface is more intuitive, both platforms provide you with simple and well-laid-out interfaces that only require a little time to get used to, in general.
• Automation and templates are two of the biggest fortes of both platforms/ 
• Regarding features, both platforms possess enough sales and marketing prowess to ease your email marketing campaign’s creation. They even offer an in-built CMS. 

ActiveCampaign Vs. Hubspot: In Depth Comparison

Now let’s see how ActiveCampaign and HubSpot stack against each other when their crucial email marketing-related parameters are compared:

CRM

A CRM or Customer Relationship Management software is essentially the bridge between where your business stands today and where you want it to be. It’s the foundation on which successful businesses are being built, especially in the digital age. A good CRM enables you to have better information, better control, better insights, and hence, better decision-making when it comes to managing, reviewing, and observing the way leads or customers interact with your business. 

CRM software enables faster communication between teams, reduces turnaround times, enhances the experience of customer with better email personalization, and integrates marketing tools effectively and efficiently. Now let’s see what both platforms have to offer when it comes to their CRMs:  

ActiveCampaign

The CRM of ActiveCampaign simplifies the whole process of data centralization and triggers further actions based on this collected data, right from notifying the sales team to automated lead nurturing. The platform enables you to segregate contacts based on various parameters. Here’s a video to give you an insight into ActiveCampaign’s CRM software:

HubSpot

HubSpot’s biggest advantage is its inherent pedigree of being a CRM platform. No matter which hubs you require, it provides you with a laser-like focus on the contacts and their further related  attributes. The extent of attention to detail is such that when you pull a contact, you will have all the specific interactions (read touchpoints) with that contact. Be it emails, notifications, tickets, or webpage views, HubSpot email marketing lets you track even the minute details pertaining to a specific contact.

The deeper the insights, the better the personalization and hence, the better end-user experience. HubSpot lets you leverage these small data points to make a big impact when you reach out to customers. Overall, the CRM platform is highly intuitive, and hence, even beginners can get started easily. 

Source

Marketing Automation

ActiveCampaign

It doesn’t take long to get started with ActiveCampaign email marketing. Even the uninitiated ones will be at home while fiddling through those demos and tutorials on how to create commonly crucial workflows. These includes essentials automation workflows such as upsells, cross-sells, discounts, reminders, and more. ActiveCampaign lets you connect these workflows straight to the preset pipelines and other important elements such as contacts, deals and other sorts of data. 

The builder is really simple once the basics are in place. You just need to drag and drop the actions and triggers or if you can’t find them right on the screen, use the search option to look for their category.

Here’s an example of how to build  automation workflow on ActiveCampaign: 

HubSpot

HubSpot just zooms ahead when it comes to educating the customers about how to make the most of the platform. This holds true even with the process of automation workflow building. The platform has enough arsenal to initiate your creativity and workflows right from the get go.

The user-interface of HubSpot seems to be more polished and well thought out when compared with that of ActiveCampaign. However, you will sorely miss the drag and drop functionality of ActiveCampaign’s workflow automation builder.

Both the platforms have similar enough functions to let  go of the form for once. The same triggers and actions, negate the substantial difference between the two. When you choose the Operations Hub, you unlock even more customization as you now have access to HTML and webhook triggers. ActiveCampaign might have a slightly easier to use interface but HubSpot has more integrations.

Pricing

Given the different nature of both platforms, the pricing models are also quite unique. Hence, an apple-to-apple comparison will not justify the sheer diversity and value both products offer respectively. Here are two standalone price comparison tables between the various plans of both platforms for better understanding.

ActiveCampaign Pricing

In the world of email marketing, Dotdigital and Klaviyo are two giants that stand out among the rest. They offer a spectrum of features and tools to assist businesses of all shapes and sizes to succeed with their email campaigns. But which one should you choose? That’s the question we’re going to answer in this section. So, we’re going to compare and contrast the key traits of both platforms, Dotdigital vs. Klaviyo diving deep into the pros and cons of each. 

So whether you’re a Dotdigital devotee or a Klaviyo connoisseur, get ready for an in-depth analysis of the both.

Dotdigital: The Supreme Marketing Sidekick for SMEs 

Marketing can be a tricky business, especially when it comes to reaching out to potential customers and understanding their necessities.

 Dotdigital Engagement Cloud, however, is a software firm that is changing the game. By using smart consumer data, this inventive scaffold enables small to medium-sized enterprises to personalize and segment their marketing strategies like never before. 

What makes Dotdigital so extraordinary? It’s all about the data. Founded back in 1999 in London Bridge, Dotdigital has come a long way with over 313 employees on LinkedIn. 

With this platform, businesses can utilize their e-commerce data to gain better insights into their customers’ behavior and shop performance. By understanding their customers deeper, companies can tailor their marketing messages to be more effective and targeted.

Gazing into the future, Dotdigital has gone all-in on pouring a substantial amount of cash into research and development to fuel its growth strategy. Is this the much-awaited turning point that will elevate their platform to the next level?

Klaviyo: Transforming Customer Experience 

Klaviyo has emerged as the ultimate software platform for any internet-based industry looking to make an impact. 

This ingenious forum has generated billions of dollars in revenue for businesses of all sizes, thanks to its mastery of providing custom-made shopper experiences through various owned marketing channels such as email, SMS, in-app alerts, and online.

Jerry Gregoire once rightfully said, “Customer experience is the next competitive battleground.”  and Klaviyo understands it like no other.

What sets Klaviyo apart from its competitors is its user-friendly interface and unparalleled ease of use. This helps businesses launch new campaigns and automation in just minutes, allowing them to react quickly to transitions in the market and stay ahead of their competition.

Dotdigital vs. Klaviyo: In-Depth Analysis of Characteristics 

AUDIENCE

Dotdigital: 2-1000+ users

Dotdigital is the ideal marketing wingman for businesses. From small to mighty, all kinds of business-to-consumer (B2C), business-to-business (B2B), and eCommerce firms. With its bevy of features, including A/B testing, customizable landing pages, and responsive email templates, Dotdigital helps companies soar to new heights in their marketing game, regardless of size or niche.

Klaviyo: 1-1000+ users 

Klaviyo serves eCommerce companies of all sizes, integrating with popular platforms like Magento, Shopify, and WooCommerce. But it continues beyond there, it also caters to B2C and B2B companies with custom websites. Klaviyo’s audience is an eclectic group of risk-takers, and doers in the industry, whom they treat with visionary solutions and unwavering allegiance to excellence.

WEBSITES 

Dotdigital: DotDigital is a solid email marketing platform, but it doesn’t have any unique features that set it apart from Klaviyo in terms of website classifications.

Klaviyo: Klaviyo is a top-notch email platform that presents excellent user coverage across a wide range of website categories. From Lifestyle and Food & Drink to Sports and Health, they have got it all covered – plus 20 other categories to boot!

DATA INTEGRATION 

Dotdigital: DotDigital proposes myriad ways to customize client experience, including tailored landing pages for different audiences based on location and time. The tool empowers businesses to provide a personalized and engaging customer experience. Country-specific offers can be efficiently added using the drag-and-drop features. One can also thwart obsolete data from showing up using time-targeted blocks.

Klaviyo: Klaviyo’s got your back regarding real-time data integration for your eCommerce store. Their platform lets you readily access all your store data so you can precisely zero in on your target audience. Need to know who browsed your website, opened your email, or bought your top seller? It’s all right there!

With Klaviyo’s native connectors, getting started is a cakewalk. Plus, their pliable API makes integrating custom forums a cinch. Say goodbye to data limits and fees – with Klaviyo, you always control your data.

A/B TESTING

Dotdigital: Dotdigital is steadfast in optimizing your email marketing campaigns. They continually quiz email subject lines, CTAs, send timings, layout, and other key facets to improve open rates, click rates, and revenue. By experimenting with different segments, they aid you in finding what works best for your audience and achieving your marketing intents.

Klaviyo: At Klaviyo, they trust the power of personalized marketing. Their approach allows you to investigate different variables and make data-driven decisions that steer results. With bespoke email  A/B testing, you can uncover valuable insights that will notify your content strategy and improve email rendition.

SUPPORT 

Dotdigital: You can expect only best-in-class client service when you are using Dotdigital. Their support team is available via phone, live chat, and email, assisting with product installation, training, troubleshooting, and more.

Klaviyo: Klaviyo delivers exceptional customer support, with options to reach their helpdesk via phone, email, or chat service. Their team is inclined to assist with any questions or concerns you may have about taking advantage of their platform.

LANDING PAGES AND FORMS 

Dotdigital: Dotdigital’s drag-and-drop builder is like a superhero. You can produce eye-catching landing pages and forms in no time, making it effortless to grow your email list and build strong connections with your customers.

 Klaviyo: Klaviyo’s email templates are like your own private designer – they’re polished, professional, and ready to go! With 50+ options, you can customize your campaigns in a breeze. Plus, Klaviyo’s intelligent AI technology knows when customers are about to leave so that you can take hold of their attention with a last-chance exit modal.

PRICING 

Dotdigital: Dotdigital bids relaxed pricing based on your needs, making finding a plan that works for your business easily. You can choose the essential features with three service levels, from raw email to extended automation and analytics. Plus, Dotdigital proposes competitive pricing so that you can get the most bang for your buck.

Klaviyo: Klaviyo’s pricing model is organized to help companies of all sizes succeed. Their free plan is perfect for those just initiating, while their paid options offer refined features like custom branding, segmentation, and integrations with top e-commerce platforms. Klaviyo’s pricing is based on the number of contacts in your database, so you can scale up as your business grows without breaking the pot.

REPORTING

Dotdigital: Marketing conquest starts with data, and Dotdigital makes it spartan to stay in the know with real-time reporting. Get insights into your campaigns, audience behavior, and all the metrics that matter most. With Dotdigital, you’ll always be in tune with your marketing endeavors, so you can make informed, data-driven decisions. Think of it as having a personal marketing assistant, giving you the pulse on your campaigns and the tools you need to make them thrive.

Here’s how the reporting dashboard of Dotdigital looks like:  

Source

Klaviyo: Klaviyo offers comprehensive reporting features to assist in surging up your marketing game. You’ll have access to email and SMS performance metrics, revenue growth, and more. Plus, custom reports mean you can dive even deeper into your data. With Klaviyo’s predictive analytics tools, including Predicted Customer Lifetime Value and Smart Send Time, you can optimize your plan and get the most out of your content. And if you’re always searching for new insights, their custom A/B tests are the way to go.

AUTOMATION, CUSTOMIZATION, AND UI/UX 

Dotdigital: Dotdigital is like having a creative brainiac on your team! With an intuitive system and gorgeous designs, you’ll be amazed at how easy it is to create eye-catching emails. Their support articles are super helpful, and the template generator is a cinch. Plus, integration with other platforms means endless opportunities for automation and experimentation. All at a reasonable price with terrific support! Need help?

A quick look at Dotdigital’s drag and drop builder

Klaviyo: Their platform is fresh air, with an easy-to-use interface and many customization options. Need content ideas? Klaviyo has you covered with plenty of recommendations and support. Plus, their automation features will have your campaigns running like clockwork. All this, and competitive pricing too! 

SEGMENTATION 

Dotdigital: Dotdigital’s advanced segmentation allows for highly-targeted campaigns based on bars like behavior, data, address, preferences, and investment history. With smaller, more targeted groups, conversion rates and customer loyalty turn over a new leaf, leading to business growth.

A quick look at how Dotdigital lets you sets the fields for better segmentation: 

 

Klaviyo: Create unlimited segments and lists based on diverse standards for free with Klaviyo. Target specific groups of customers without worrying about your budget and keep your marketing efforts current and relevant with Klaviyo’s automatic customer segment updates.

Here’s a classic example of how Klaviyo can help you send highly targeted emails: 

Another insight into how Klaviyo lets you set the segmentation targets 

ANALYTICS

Dotdigital: Dotdigital makes analytics a must-have in your marketing toolkit. With real-time insights into your campaigns and audience behaviour, you can make informed decisions and take your marketing to the next level. With a keen focus on audience insights, Dotdigital helps you unlock the full potential of your data and turn it into a marketing hit.

Here’s how Dotdigital helps you track the movement of different personas across their user journeys as they go through multiple touch points fo your business:

Source

Klaviyo: Klaviyo’s analytics capabilities will elevate your marketing strategy and soar to heights. From tracking conversions to optimizing send times, you’ll have tickets to all the tools you need to make data-driven conclusions. Plus, with predictive analytics mechanisms like Predicted Customer Lifetime Value, you’ll know exactly where to focus your efforts.

UI/UX DESIGN: A Look at Klaviyo and Dotdigital’s Editing Interface 

Dotdigital: Dotdigital’s UI/UX prides itself on being straightforward and uncomplicated. Its user-friendly interface allows you to jump in and get started. Thanks to the intuitive drag-and-drop builder, you don’t need coding skills to create professional-looking emails easily. Customize your templates to create a distinct brand venture that will resonate with your audience.

Klaviyo: Say goodbye to clunky, complicated email editors. Klaviyo’s UI/UX is sleek and user-friendly, making it a snap to design beautiful emails to attract your audience. And with their intuitive drag-and-drop builder, you don’t need to be a coding whiz to create stunning campaigns. Save time and build better emails with Klaviyo.

THE ART OF DATA MIGRATION AND INTEGRATION 

Dotdigital: Dotdigital is an influential email marketing automation tool that benefits businesses to connect with their clients in a personalized and targeted way. When migrating data to Dotdigital, it’s critical to ensure that all your valuable customer information is seamlessly integrated, so you can continue to deliver engaging and relevant content.

Klaviyo: Integrating your database with Klaviyo can equip your business with insights into customer behavior and purchase patterns, permitting you to create highly targeted campaigns that drive sales and boost customer loyalty. You can uncover the complete prospect of Klaviyo by streamlining your data migration and integration process.

PRODUCT RECOMMENDATION

Dotdigital: Dotdigital is a wizard at data-driven product recommendations. They use client data to hand over tailored product suggestions. Dotdigital’s AI-powered suggestions are induced using customers’ browsing patterns and preferences, making them the perfect tool for cross-selling and up-selling. 

Klaviyo: Klaviyo is a master of personalization. Their dynamic content feature intelligently advises products to customers based on their browsing and purchase history. Using AI technology, Klaviyo offers personalized product suggestions, raising the chances of cross-selling and up-selling options. With Klaviyo, customers will feel like you’re reading their minds!

Dotdigital vs. Klaviyo: Tabular Comparison

Mailchimp and HubSpot are two behemoths of the email marketing industry. Naturally, marketers might find it difficult to choose between the two. To prevent you from going through the exhaustive process of experimenting with both platforms, we have prepared a comparison of the top 10 features. By the end of the blog, you should have the much needed clarity about Mailchimp vs HubSpot to choose for scaling your company. 

Mailchimp Vs HubSpot : Tabular Comparison

Sendinblue was ranked as one of the Top 100 software companies of 2022 and the best Marketing Automation platform for SMBs.

Its robust features and intuitive platform offer growing businesses a free-forever plan with unlimited contacts but limited capabilities. Likewise, its paid plans include various functions such as transactional emails, segmentation, sales CRM, real-time reporting, SMS, and more.

By using these marketing and sales tools, marketers can streamline workflows, prioritize tasks, boost engagement, foster loyalty, and achieve desired goals faster. If you need further help with implementation, our niche and dedicated SendInBlue experts can help .

However, if you think Sendinblue is not a perfect match, you should consider possible sendinblue alternatives that could help you scale your business without any hassles. And in case you’re not sure which alternative to opt for, our Email Campaign Management consultation at InboxArmy can make all the difference in your campaigns!

Here are 15 well-known alternatives to Sendinblue, all of which offer a range of features to help businesses succeed in email marketing:

Sendinblue Alternatives: Comparison Table

	Price/Month	Free Plan/Trial	Unique Feature	Ratings
Sendinblue	$25/month	Yes /Limited free trial	Superior marketing automation capabilities, reporting, and analytics	4.5/5
Mailchimp	From $9.35/month (Marketing platform)	Yes	Multi-step, user-friendly automation workflows	4.3/5
Mailerlite	From $9/month (Marketing platform)	Yes	A/B Testing, Newsletter creation	4.7/5
Moosend	From $ 9/month	Yes/30-day free trial	Single sign-on and SAML authentication, Segmentation	4.7/5
Constant Contact	From $ 9.99/month	Yes/14-day free trial	Single graph for different email metrics, Managing event invitations	4.0/5
Active Campaign	From $29/month, (Marketing plan)	Yes	Superior automation workflows	4.5/5
AWeber	From $12.50/month	Yes	Email testing across devices,  Canva integration, Comprehensive email templates	4.2/5
GetResponse	From $13.3/month (Email Marketing)	Yes	Superior automation, built-in CRM,  AI email,  Subject line generator	4.2/5
ConvertKit	From $9/month	Yes/14-day free trial	Superior workflows and user interface	4.7/5
Klaviyo	From $20/month (Email)	Yes	Segmentation,  A/B testing,  2-way messaging	4.6/5
Hubspot CRM	From $30/per month	Yes	Powerful CRM	4.5/5
Omnisend	From $16/month	Yes	Workflow automation, SMS and email marketing	4.5/5
Mailjet	From $13.50/month	Yes	Real-time multi-user collaboration	3.9/5
Drip	From $39/month	Yes/14-day free trial	Visual automatic builder,  Extensive user tagging,  A/B test under automation workflow	4.4/5
Sendlane	From $83/month	Yes/14-day free trial	Unified email & SMS platform for ecommerce	4.7/5
Freshsales	From $15/user/month	Yes/21-day free trial	Robust CRM automation	4.6/5

Sendinblue Alternatives: Detailed Comparison

1) Mailchimp

Most Suitable for: Small and Medium-sized Businesses (SMBs), Ecommerce, Freelancers, Publishers, and Agencies

Notable feature: Multi-step, user-friendly automation workflows

Mailchimp is a well-known marketing automation platform that lets businesses create and deliver targeted, timely campaigns. You can segment your customers based on different criteria and sends a series of emails with a single API request.

MailChimp’s advanced reporting features enable you to easily access sales, revenues, or other reports, while the mobile app lets you create and send campaigns from your phone. The redesigned drag-and-drop editor and pre-made templates facilitate engaging and customizable newsletters.

Mailchimp’s features, especially the multi-step custom workflows, allow you to automate your marketing fully. However, Mailchimp does not provide a visual editor, so that it may be a problem for those used to this Sendinblue feature.

Keeping all this mind, if you are looking for a Mailchimp expert that can help you get up and running, InboxArmy can help! Connect with us to learn more.

Mailchimp features overview

• Multi-step, easy-to-use, custom workflows
• Marketing CRM, Segmentation, Predicted demographics
• Transactional emails (SMTP), Send time optimization
• Socials posting
• Content studio, Creative assistant
• Integrations with Shopify, WordPress, etc.
• Reports & analytics, A/B Testing, Mobile App

Pricing

• Marketing platform- Prices start from $9.35/month.
• Website and Commerce – Prices start from $10/month.
• Transactional Emails- Prices start from $20/block for up to 20 blocks.
• Mailchimp offers a free trial on select paid plans.

2) MailerLite

Most Suitable for: SMBs, Freelancers, SaaS, Ecommerce

Notable feature: A/B Testing capabilities, Newsletter creation

MailerLite is a very straightforward email solution for businesses that don’t need complex tools.

Its customizable automation, email building, landing page creation, popup management, and other features help users of all skill levels to create and run captivating campaigns at affordable costs. Users can develop effective content using text, images, videos, links, HTML, and more.

The UI design and automated workflow builder are simple and easy to use, especially for beginners. In addition, you can run surveys and leverage email A/B Testing for valuable insights to optimize your messages and drive conversions.

MailerLite offers email support and live chat, depending on the plan selected.

MailerLite features overview:

• Newsletter creation, Landing page building
• Marketing and email automation
• Integrations with social media and ecommerce platforms
• Form builder
• A/B Testing
• Drag-and-drop email template builder

Pricing:

• Marketing platform- Prices start from $9/month.
• Transactional Email and SMS- Prices start from $25/month.
• MailerLite offers a free trial depending on the plan.

3) Moosend

Most Suitable for: Ecommerce, Startups, SMBs, SaaS, Freelancers

Notable feature: Single sign-on and SAML authentication, Segmentation

Moosend is one of the most established email platforms. It’s known for its tools and features that boost lead generation, nurture audience, and streamline processes with flexible pricing. 

Its simple drag-and-drop editor, pop-up forms, segmentation, personalization features, and fully-customizable email templates facilitate targeted email lists and engaging messages and campaigns. 

Moosend also has a more comprehensive content block than Sendinblue. The collection of videos, product blocks, GIFs, and conditional visibility help converge result-oriented campaigns. Likewise, its email automation platform functionalities, including workflow builder, automate messages easily.

Moosend’s customizable reporting dashboard lets you track key metrics. Furthermore, its superior A/B Testing features help fine-tune your online marketing strategy.

Moosend’s features overview:

• Landing page builder, user-friendly drag-and-drop editor
• Audience segmentation including its own segmentation templates
• Subscription forms and AI-supported ecommerce automation 
• Marketing analytics, testing and tracking
• A/B Testing
• Integrations with Shopify, WordPress, WooCommerce, Google Analytics 360 and others

Pricing

• Moosend offers a 30-day free trial.
• Paid plans start from $ 9/month.

4) Constant Contact

Most Suitable for: SMBs, Freelancers, Online Course Developers

Notable feature: View different email metrics on one graph, Manage event invitations

Constant Contact is an email platform that helps SMBs, course creators, and similar businesses to forge productive relationships with customers. Its features and capabilities support a range of functions, including ecommerce marketing, SMS, and CRM.

Marketers, including those new to digital marketing, can conveniently create email campaigns. Though the more experienced may find style options are limited, beginners will find it easy to use and learn the ropes more easily.

Likewise, it’s segmentation, landing pages, and email personalization capabilities can help users grow their audiences and enhance customer relationships. Email automation facilitates setting up workflows for target audiences.

Robust analytics offer insights for optimizing the results of email sends. Its star feature is the event management tool that helps you promote events, manage registrations, and track performance with minimal effort.

However, It’s visual builder applies only to the drag-and-drop email builder and autoresponder sequence. Likewise, it only provides subject line A/B testing.

Constant Contact features overview:

• Triggered emails based on actions of the user
• Performance tracking and analytics
• Time and cost-saving appealing templates
• CRM integration, Automated email sequences
• Event management 
• Electronic payments, Credit card processing, and Discount management
• Integration with Adobe Commerce, Big Commerce, Shopify, and other prominent platforms

Pricing:

• It offers a 14-day free trial with any of its paid plans.
• Paid plans start from $ 9.99/month.

5) ActiveCampaign

 

Most Suitable for: B2B, B2C, ecommerce, SaaS, Digital companies

Notable feature: Superior automation workflows 

ActiveCampaign is one of the most well-established marketing automation solutions on the market. Its robust platform comprises critical capabilities that support email and multi-channel marketing, CRM, and sales pipeline management. 

The platform’s highly scalable solutions come with flexible purchase options. ActiveCampaign email marketing helps automate personalized experiences across the customer journey. Its user-friendly email builder and pre-made templates support engaging and customized campaigns. 

Marketers can also easily track buyer traits for better segmentation and customize email sends based on almost any criteria. Robust data insights help send targeted and timely content via appropriate channels. 

Active Campaign’s unique event tracking tools make it easy to monitor online events and leverage data to personalize customer experiences. The higher-value plans include an integrated CRM system and other advanced features, especially for B2B customers. 

Active Campaign features overview:

• Marketing automation, Predictive sending
•  Drag-and-drop builder, Scheduled emails, Email autoresponders
• Advanced segmentation and reporting
• Powerful integrations with PayPal, Shopify, Stripe, WooCommerce, BigCommerce, Google Analytics, Facebook, and several other apps
• Geo-Tracking, Site Tracking
• Split testing – email subject lines, body copy and other elements 
• SMS marketing
• Contact and lead scoring
• Win probabilities – calculation of conversion chances for a particular lead, based on lead behavior

Active Campaign Pricing Plans :

• Marketing plans start from $29/month, paid yearly.
• Sales suite starts from $19/month), paid yearly.
• Bundled packages start from $93/month), paid yearly.
• Transactional emails start at a monthly price of $15 for up to 10,000 emails per month.
• The Active Campaign platform offers a free trial. Its enterprise plans are quote-based and targeted at the needs of scaling businesses 

6) AWeber

Most suitable for Advertising and marketing businesses, Online media creators

Notable feature: Email testing across devices, integration with Canva, Comprehensive email template resources

AWeber’s of top-notch features helps quickly create beautiful emails and pages using the simple drag-and-drop editor, Smart Designer, and Canva integration.

In addition, the cross-device and A/B Testing facilitates spam-free content on multiple devices and email clients. Campaign creation and automation are easy – even for those new to the email builder and workflow editor. 

AWeber’s automation capabilities for setting up sequences, email list management, and segmentation options help streamline processes and enhance the personalization. Moreover, the ability to build unlimited landing pages makes it effective in signing new contacts and selling products.

Affordable pricing, user-friendly solutions, extensive customer support, and vast templates and integrations make AWeber email marketing a good fit for businesses looking to send creating high-quality emails.

AWeber features overview:

• Drag-and-drop editor
• Customizable email templates with 600+ designs to get started and optimized for mobile and desktop.
• Smart designer, Canva integration 
• Blog broadcasts
• A/B split testing of up to three versions of the same email
• Integrations to more than 750 third-party apps.
• Landing page builder, unlimited landing pages for your sign-up forms

Pricing: 

• AWeber offers a free forever plan.
• Paid plans start from $12.50/month and go up to $899/month for unlimited subscribers.

7) GetResponse

Most suitable for Content creators, Ecommerce, SaaS, and Small businesses.

Notable feature: Superior automation, built-in CRM, AI email, Subject line generator

GetResponse is one of the popular Sendinblue alternatives offering email solutions that help businesses get online, engage with audiences, grow customer audiences, and drive sales.

The platform’s advanced features and CRM tool helps implement segmentation, manage leads, and boost conversions. Superior automation capabilities enable marketers to implement automated campaigns based on sales, location, and other triggers. 

GetReponse’s wide range of detailed templates and robust reporting tools are easy to use and help improve customer engagement and experience. The landing page creator generates SEO-optimized pages for businesses. 

GetResponse’s advanced tiers offer access to the webinar feature and inbuilt CRM. Its recently launched AI recommendations enable businesses to personalize shopping experiences and implement more effective email campaigns.

GetResponse features overview:

• Autoresponders & Transactional emails
• AI email and subject line generator, A/B testing subject lines 
• Landing pages, Segmentation, Contact scoring
• Real-time advanced email analytics
• Marketing automation, Conversion funnel
• Live chats, Webinars
• Ecommerce integrations, Popus and forms, AI recommendations

Pricing: 

• Plans are organized into monthly, 12-month and 24-month options.
• Email Marketing starts at $13.3/month.
• Marketing Automation starts at $41.3/month.
• Ecommerce Marketing starts at $83.3/month.
• GetResponse offers users free email marketing software to take their business online. Paid plans have a 30-day free trial period

8) ConvertKit

Most suitable for: Digital content creators, artists, bloggers, YouTubers, and others in the creative industry

Notable feature: Superior workflows and user interface

ConvertKit is an email service platform offering automation customizable sign-up forms, landing pages, and more to enable marketers to draw in more email subscribers. It’s also one of the most rapidly-growing companies in this space. 

The platforms’ webpage creation capabilities, e-commerce listing support, and wide selection of templated automation and integrations help businesses to grow and scale. Users can quickly create multiple responsive opt-in forms with varied incentives and implement post-specific CTAs, to enhance customer experience.

As a platform catering to online course creators, ConvertKit offers automation blueprints to help organize automation workflows triggered by specific events, manage onboarding, webinars, automated launches, product pitches, and more.

Likewise, drip email sequences can be created and implemented on specific days and times and easily reordered, thus saving valuable time.

Overall, ConvertKit is easy to use and sufficiently robust, but its higher-tier pricing is more expensive than the competition. Also, it has limited A/B testing, email template options, and tracking and reporting capabilities.

ConvertKit features overview:

• Tag, segment, and organize audiences based on interests and behavior
• visual automation builder, Pre-built automation templates
• A/B Testing, Analytics/ROI tracking, Customizable CTAs
• Event-triggered actions
• Dynamic content, Landing pages/Web forms
• Creator Network
• Integrations with ecommerce tools like Shopify, WooCommerce, and Teachable

Pricing: 

• The free plan targets new creators with a small list and is free for up to 300 subscribers.
• Paid plans have a 14-day free trial and start at $9/month.

9) Klaviyo

Most suitable for: Ecommerce

Notable feature: Segmentation, A/B testing, 2-way messaging

Klaviyo is one Popular email platform and one of the best sendinblue alternatives that enables online businesses to grow revenues by leveraging marketing channels including email, SMS, web, and in-app notifications. 

Users can quickly obtain and use data-driven insights to craft targeted communications for audiences. Klaviyo’s custom web tracking technology effectively facilitates segmentation and target-triggered campaigns. Likewise, built-in email autoresponders trigger email flows for a range of events during the customer’s journey.

Klaviyo email marketing also offers meaningful reporting, analysis, and critical metrics for tracking marketing campaign outcomes. Custom dashboards for comparing campaign performances, real-time activity views, and managing metric charts grant users insights into customer behavior, list management, and segmentation.

Klaviyo supports integration with multiple ecommerce, POS, and payment processing platforms. This helps collate and leverage customer-driven data. It also has an open API for adding custom eCommerce integrations. All Klaviyo integrations sync automatically, thus offering users access to updated and relevant data for email personalization and targeting.

Klaviyo features overview:

• Customizable dashboards for relevant business reports and KPIs 
• Pop Ups, SMS and MMS marketing
• Marketing automation, Automated responses
• Mobile coupons
• Data integration and storage
• Segmentation, A/B testing for emails and subject lines
• Email builder with drag-and-drop features, HTML and photo editor 
• Reporting and analytics
• 140+ built-in integrations with third-party email marketing software and  Open API’s.

Klaviyo Pricing & Plans: 

• Free plan for up to 250 contacts with upto 500 emails, monthly.
• Paid plans for email start from $20/month for 251-500 contacts. 
• Paid plans for email and SMS start at $35/month for 251-500 contacts.

10) Hubspot CRM

Most suitable for: StartUps, SMBs, Agencies

Notable feature: CRM

HubSpot CRM is the free-to-use CRM platform that forms the base layer of HubSpot tools and allows you to set up, score, and manage leads and customers across hubs sans spreadsheets or for that matter – multiple spreadsheets!

It caters to sales teams looking for solutions that seamlessly manage manual tasks like recording calls, logging emails, and managing data on time. 

The CRM’s database tools support database customization. You can also quickly build and save email templates, schedule messages, and store sales content in HubSpot CRM. Hubspot marketing hub provides businesses pipeline visibility to easily manage contacts based on their stage in the customer journey.

It also seamlessly integrates with tools you already use, regularly updating and surfacing valuable data.

In a nutshell, HubSpot CRM presents your marketing and sales activities in one place so that you can track the status of your client interactions from one user-friendly cloud-based platform.

On the other hand, it is one of the most expensive solutions. In case you are looking for Hubspot email marketing we at InboxArmy can help you streamline your marketing so you can focus on more strategic tasks.

Hubspot CRM features overview:

• Third-party integrations, API
• Contact Management
• Activity Dashboard
• Email and prospect tracking, Pipeline management
• Meeting scheduler
• Reporting & Statistics, Analytics
• Data Import/Export
• Lead Management
• Web forms, Live chat and bots

Pricing: 

• Foundational tools offered free to users. 
• The paid plans for the CRM Suite for individuals and small teams start from $30/per month. 
• Paid plans for business and enterprise CRM solutions start from $1,600/month.

11) Omnisend

Most suitable for: Ecommerce 

Notable feature: Workflow automation and SMS Marketing 

Omnisend is a marketing automation platform that provides omnichannel workflows, enabling marketers to seamlessly manage sales and enhance targeting while maintaining brand consistency across multiple channels.

As the platform displays all the channels in one place, marketers can conveniently access and check their emails, SMSs, and web push notifications.

Along with superior workflow settings, Omnisend has a top-notch drag-and-drop automation editor to help you create communications for various online events, including welcome series, order/shipping confirmation, product and/or cart abandonment, and cross-sells.

You can also sync your segments to Facebook and Google retargeting ads.

Omnisend email marketing automation capabilities enable the personalization of emails based on relevant customer data, including campaign engagement and shopping behavior.

Furthermore, automation splits, A/B split testing, and reporting tools for the platform ensure that developing effective campaigns is not as challenging as it is made to be.

Omnisend features overview:

• Marketing automation with tools to add several channels to a single automation workflow
• SMS campaigns, Intuitive drag-and-drop content editor 
• Smart segmentation, Push notifications, Time-zone optimization
• Contact capture with embeddable email popups, forms, and landing pages
• One-click product picker, which quickly takes inventory from the store to the campaign
• Dynamic reporting and metrics for campaign performance and A/B testing.
• 24/7 chat and email support

Pricing: 

• Omnisend offers a free email plan for up to 250 contacts with 500 emails/month.
• Standard plan (Email) – $16/month for up to 500 contacts with 6,000 emails/month and up to 60 SMS.
• Pro plan (Email + SMS) – $59/month for up to 500 contacts with unlimited emails/month and up to 3,933 SMS/month.

12) Mailjet

Most suitable for: Startups, SMBs

Notable feature: Real-time multi-user collaboration

Mailjet is a marketing automation software platform that enables users to develop, send, and monitor the outcomes of marketing and transactional emails through a user interface or APIs.

It facilitates email marketing campaigns that boost target audience engagement. The platform’s range of newsletter templates can be easily customized. Brands can leverage user behavior with tracking tools and use data-driven insights to fine-tune marketing messages. 

Among the most prominent features is Mailjet’s real-time email collaboration capabilities, which allow teams to work simultaneously on campaigns. It also has a free SMTP server that enables unlimited marketing emails.

Mailjet also offers SMS marketing to reinforce omnichannel initiatives. It is accessible in five languages (including Italian and Spanish).

Notably, due to limited automation functionality and segmentation capabilities, Mailjet is more suited for brands with basic requirements or new users of digital marketing. 

Mailjet features overview:

• User-friendly, drag-and-drop email editor
• Real-time collaboration tools
• Professionally designed email templates
• Email verifications and previews
• A/B Testing up to 10 versions – subject line, sender name, or visual content
• Email automation, Segmentation
• Real-time monitoring and analysis, Statistics Dashboard
• Campaign comparison tool 
• Extensive third-party integrations including CRM, CMS, marketing and ecommerce platforms

Pricing: 

• Mailjet offers subscribers a free plan 
• Paid plans start $13.50/month. It includes 15,000 emails/month, with no restriction on the sending limit

13) Drip

Most suitable for: Ecommerce marketers, Bloggers

Notable feature: Visual automatic builder, Extensive user tagging, A/B test under automation workflow

Drip is a customer-first marketing automation platform that supports community-driven brands in enhancing each stage of their customer’s journey. 

Its tools and features, including its straightforward and intuitive drag-and-drop builder, customizable, prebuilt email templates, robust email workflows, and hyper-specific rule engine, are designed to nurture brand advocacy. 

Drip has one of the most robust tagging and data-tracking capabilities. User tagging is ideal for those who must separate their customer base into different segments. Drips’s advanced segmentation lets users split a customer base several times and incorporate multiple tags for each customer.

The platform also lets you conduct an A/B test under the automation workflow. It offers email automations and numerous integrations, particularly online shopping integrations.

One of Drip’s unique features is its capability to separate emails based on recipients. The conditional formatting feature lets users implement an “if” clause to marketing campaigns. Overall, Drip facilitates customization beyond the common name and address.

Drip features overview:

• Customer data tracking
• Lead scoring
• Email automation, drag-and-drop builder, prebuilt templates
• A/B split testing – Subject, From Name, and delivery time. 
• User tagging, Segmentation, Conditional formatting 
• Hundreds of integrations with leading platforms, especially ecommerce

Pricing: 

• Drip offers potential customers a 14-day free trial.
• Paid plans start from $39/month for up to 2500 people on an email list.

14) Sendlane

Most suitable for: SMBs, Ecommerce

Notable feature: Unified email & SMS platform for ecommerce

Sendlane is an omnichannel, cloud-based marketing automation platform designed that helps businesses to automate, track, personalize, and manage email marketing activities. Its pre-built email & SMS automation funnels help create multi-channel customer experiences.

Sendlane enables users to leverage data-driven messaging based on customer behavior patterns. You can also customize the data collection processes and obtain specific data about a particular customer journey. Likewise, you can also track email performances, including data regarding click-throughs, opens, conversions, sales, and earnings.

Sendlane’s SMS marketing module capabilities help businesses improve revenues through timely and direct mobile communication. Notably, its constantly-growing list of integrations lets you optimize your email marketing.

Sendlane features overview:

• Email and SMS marketing
• Email retargeting, Visual workflows, Email builder
• Deep-data integrations
• Multivariable segmentation
• Real-time analytics
• Multivariate testing
• Audiences
• Intelligent pop-ups 
• Sendlane Beacon trigger messages on the basis of real-time customer events

Pricing

• Email plans start at $83/month for up to 5,000 contacts.
• SMS plans start at $90/month, billed annually.
• Sendlane offers a 14-day free trial for its pro-level features.

15) Freshsales

Most suitable for: Freelancers, SMBs, Large enterprises

Notable feature: Robust CRM automation

Freshsales is an online CRM product catering to businesses across all industries looking to enhance relationships with potential and existing customers via a unified platform.

The platform allows companies to create and monitor sales activities, implement custom fields for obtaining and storing customer information, and synchronize data across the customer journey from start to sales.

The robust CRM platform helps marketers set custom rules for automating leads assignment while creating and managing engaging campaigns for targeted audiences. Users can create custom workflows, leveraging event-based triggers to automate recurring tasks and start chat campaigns to engage with customers. 

Freshsales facilitates segmenting contacts’ data using different criteria, allocating leads to teams, and setting up automatic call transfers.

The platform also provides tools for customizing email templates, product catalog management, a built-in phone dialer, activity timelines, and a host of other features to help businesses accelerate revenue growth through context-driven sales.

Freshsales features overview:

• Automated sales campaigns, Email and SMS campaigns
• Workflows and Sales sequences, Multiple-sales pipelines
• CRM layout customization
• Territory management, Auto-profile enrichment
• AI-powered chatbots, Customizable web forms, Visitor intent tracking
• Contact scoring, AI-powered insights
• Slack integration for real-time collaboration across teams 
• Sales reports and forecasting
• Multi-currency and Multi-Language

Pricing

• Freshsales offers a free trial for 21 days.
• Paid plans start from $15/user per month.

Summary

When making a decision, it’s advisable to think long-term. So before moving to the platform, among other factors such as features and pricing, also check for scalability. This will enable you to focus on your core business as your digital marketing progresses seamlessly.

If you are looking for suitable email marketing solutions that will fit your business, we at InboxArmy can help. We are a leading email creative agency and provide services to businesses of all sizes at competitive rates. Simply connect with us for an ESP vendor evaluation and migration consultation and we’ll help you select the platform best suited to your requirements.

ActiveCampaign Vs GetResponse: Calling this comparison “The clash of the titans” won’t be an understatement. GetResponse and ActiveCampaign are two of the best-selling platforms in the email marketing industry and have made lives easier for many email marketers out there.

To present you with this exhaustive comparison, we have substantially experienced and evaluated every major value proposition that matters. We have a clear winner, but for that, you must read the article thoroughly to understand the nuances of both platforms as we delve into the details.

Before moving ahead, let me point out that both platforms have some similarities and some definite differences. We have tried to mention the basics right away.

For instance, both providers go a long way in ensuring your email campaign’s success. However, the devil lies in the details as some email marketers amongst you might find ActiveCampaign’s reporting and analytics suite to have an extra edge coupled with its advanced marketing automation when compared to what GetResponse has to offer.

As I said earlier, deciding the clear winner is up to you, as each platform has something unique to offer. This comparison will only help make a better informed and hence, intelligent decision.

As you read along, both providers offer free trials, so in case you want to try it yourself, you are in luck.

Similarities between ActiveCampaign and GetResponse

For instance, ActiveCampaign is a boon if you are looking for workflow automation, as the platform’s forte lets you create customized workflows based on a number of parameters. Another advantage of ActiveCampaign is the ease of connecting with your valued customers through various mediums. It also lets you create interactive landing pages and run campaigns right from the CRM software.

On the contrary, GetResponse has special email marketing features for growing businesses. The email provider has some clever email marketing software tricks up its sleeve to help you create a sales funnel, organize a webinar, build websites, and more. You can pick the features based on your campaign’s needs.

Differences between the two email service providers

• As stated above, GetResponse has an in-built webinar software, while you will have to rely on third-party integration when working with ActiveCampaign.
• While you can create landing pages on GetResponse, ActiveCampaign does not offer this feature at all.
• ActiveCampaign does not integrate e-commerce through its landing pages (sell goods and accept payments). However, this is not the case with GetResponse.

Now that we have discussed the noticeable similarities and differences between the two of the best email service providers let’s delve deeper and find out which one emerges as the better option at last.

Activecampaign vs Getresponse: How do both platforms stack against each other

Let’s see how ActiveCampaign vs GetResponse fare against each other in a direct and comprehensive comparison.