ActiveCampaign Pricing: Which One To Choose?

ActiveCampaign Prices  

ActiveCampaign prices offer four plans to its prospects, and each of them has a different pricing structure. Now, the four different pricing plans are-

• Lite 
• Plus
• Professional 
• Enterprises 

The Lite plan starts at a deceptively low price of $29 per month. Since ActiveCampaign has a very limited and restricted free plan, it needs to keep the prices for the starter plan low to lure in customers.

The next pricing tier is known as the Plus plan. It offers additional features and is probably the most popular plan for customers. Most prospects will try out the Plus plan as it offers a valuable CRM feature. This plan starts at $49. The starting price of a plan is kept close to the Lite plan to entice the user into getting the better plan.

The Professional plan comes next and is priced at around $149 per month. ActiveCampaign claims that this plan is their best seller and is preferred by all.

Email marketers get to enjoy a host of different features and functionalities that help them streamline their marketing strategies. And, lastly, you get the Enterprise plan that is only reserved for companies wanting to scale their marketing efforts in a short period. To get an accurate estimate for your enterprise plan, you need to contact the customer helpline.

Understand this, the prices mentioned above are only the starting prices and will increase as the number of contacts increases. Here is a table that shows different monthly prices for different subscriber levels. 

ActiveCampaign Pricing – Your Guide To Selecting the Best Plan

ActiveCampaign may seem expensive at first glance. But it more than pays for itself with some powerful features. However, you must pick the perfect plan to make the most of your long-term marketing strategy. It should fit your budget and have the right capabilities you need.

How do you know which plan is right for you? Let’s look at what ActiveCampaign offers and how it can help your business excel

ActiveCampaign Offerings

To summarize, ActiveCampaign has 2 products, 1 bundle, and 1 add-on. There are multiple pricing tiers under each of these. Let’s take a look at each of these in detail.

ActiveCampaign Marketing Product (Email + Marketing Automation)

The marketing product of ActiveCampaign includes everything you need to set up your email marketing campaigns. It has powerful email delivery, automation workflows, and contact management tools. It has 4 plans. Here are the features you get in each:

Comparison Table

Now let’s talk about each of the plans and their pricing and detail.

Lite Plan

An excellent starting point for any user who needs basic email marketing functionality. They can then upgrade to higher plans later once they scale their campaigns.

The Lite plan includes essential features like Email, Drag & Drop Email Designer, Forms, Inbox Browser Extension, Marketing Automation, Marketing Automation, and 870+ integrations.

But you will have to upgrade to a higher plan if you want capabilities like SMS, Landing Pages, Facebook Custom Audiences, Facebook Lead Ads, Site Messages, Ecommerce integration, and more.

Moreover, it only supports 1 seat and does not let you remove ActiveCampaign logos or branding elements. Here are the pricing details of this plan

Plus Plan

A good starting point for startups and small organizations, the Plus plan offers additional features such as SMS (as add-ons), advanced forms, Landing pages, Ecommerce integration and automation, lead scoring, advanced reporting, and more. It comes with 3 user seats.

It also allows you to connect a custom domain and removes the ActiveCampaign branding from forms and landing pages. So you can have more control over your assets and marketing. Also, ActiveCampaign has recently added its very own AI to help users generate email content.

If you have an Ecommerce store hosted on WooCommerce, Shopify, BigCommerce, Magento, or Square, this is the plan to opt for if you are just starting with email marketing.

Here is what the pricing looks like:

Professional Plan

This is the perfect plan for bigger teams with bolder marketing goals. It has all the features from Plus Plan and adds exciting capabilities like Salesforce & Microsoft Dynamics 365 Integrations, Split Automation, Predictive Sending, and Attribution in reporting.

It also increases the seat limit to 5. Moreover, you can show personalized site messages to website visitors. In-depth attribution also helps you understand which touchpoints lead to the most sales.

The pricing details of the Professional plan:

Enterprise Plan

The most advanced marketing plan of ActiveCampaign, the Enterprise Plan is designed for large organizations, teams, and agencies who need more advanced features to power their email marketing campaigns.

It has all the features of all previously mentioned plans along with advanced features like highly customized reports, Single Sign-On (SSO), HIPAA Support, Uptime SLA, and Custom Mailserver Domain.

It also includes 10 user seats, which is the most of any plan.

Note: The pricing of the Enterprise plan is 100% customized based on your needs and number of contacts. You need to connect with the ActiveCampaign team for an exact quote.

ActiveCampaign Sales Product (CRM + Sales Engagement)

The sales side of ActiveCampaign helps move your leads through your pipelines and keep track of your deals. It helps to monitor performance and define how you capture, qualify, and engage with leads throughout the sales process.

With the CRM built right in, you can access the interactions with every lead across different channels, track emails and notes for every contact, use automation to trigger workflows, and personalize sales experiences. 

This enables your sales team to view customer history in one place with complete visibility of each conversation. Empowered by data, you can then invest resources in leads most likely to convert.

ActiveCampaign Sales has 3 plans. Here are the features you get in each.

Comparison Table

Now let’s look at each of the plans and their pricing and detail.

Plus Plan

Great for users just starting out, the Plus plan includes features like Lead Capture Forms, a Mobile CRM App, an Inbox Browser Extension, Sales Automation, and CRM. You also get 850+ Automation Recipes and 870+ Integrations to help automate processes and connect with other systems, which is a huge plus!

SMS capabilities are add-ons in every plan. Moreover, the Plus plan does not give you access to some advanced features. You can check this in the detailed comparison table.

Here is what the pricing looks like based on the number of seats.

Professional Plan

As expected, the professional plan comes with even more features, making it suitable for mid-sized and growing teams that need more control of their sales process.

This includes Facebook Lead Ads, Automations Map, Split Automation, Sales Engagement Automation, Win Probability, and Sentiment Analysis.

Teams can thus identify the right deals for them and prioritize conversations based on key data sets such as customer sentiment.

Here is what the pricing looks like:

Enterprise Plan

The Enterprise Plan of ActiveCampaign Sales is designed for scaling sales teams that demand a flexible and customizable CRM solution. It offers many advanced features to handle the evolving complexities of a rapidly expanding sales environment.

Features such as Advanced Performance Reporting and Custom Reporting provide comprehensive insights into your sales activities, helping to identify trends, track goals, and evaluate team performance. This empowers sales managers to make data-driven decisions and refine their sales strategies.

Moreover, Single Sign-On (SSO), HIPAA Support, and Uptime SLA make your sales operations more secure and reliable.

Note: The enterprise plan of ActiveCampaign Sales offers only custom pricing. You must connect with the team with a tailored plan based on your needs.

ActiveCampaign Bundles (Marketing Automation + Sales CRM)

ActiveCampaign Bundles are comprehensive packages combining the best of both worlds – Marketing Automation and Sales CRM. This synergy enables businesses to streamline their marketing and sales operations under one effective platform. These bundles represent a holistic approach to customer relationship management, allowing companies to align their marketing initiatives with sales goals seamlessly.

To understand the features in the Plus, Professional, and Enterprise plans, you can check out the two comparison tables of the Marketing and Sales products mentioned above. In the corresponding bundle you choose, you will get features of both Marketing and Sales products.

Plus Bundle

The Plus Bundle is your go-to mate if you’re a growing team keen on bridging the gap between marketing and sales automation. It seamlessly integrates both worlds, helping your team hit those targets while keeping things simple.

Top features include Marketing and Sales Automation, Forms and landing Pages, Facebook Custom Audiences and Lead Ads, eCommerce Integrations, Site and Event Tracking, and Automation and Campaign Reports.

5 user seats of the Sales Plus tier are already included in this bundle. And you can add more seats for an additional fee if necessary. They would cost $23.00/month each when paid monthly or $19.00/month each when paid annually.

Similar to the Marketing Product, the pricing here is based on the number of contacts you have. Here are the different options available:

Professional Bundle

The Professional Bundle targets expanding businesses that want to bring the best of sales and marketing together. It includes all Plus features and additional ones like Split Automation, Salesforce Integration, Microsoft Dynamics 365 Integration, Attribution Reporting, Conversions, and more.

With access to AI Predictive Sending, each of your customers will receive emails at a time when they are most likely to engage. Moreover, AI-powered Win Probability lets you know the odds of every deal so you can predict wins or losses and close better.

Contrary to Plus, you get 10 user seats of Sales Professional in this package. If necessary, you can add more seats for $59.00/month each when paid monthly or $49.00/month each when paid annually.

Enterprise Bundle

The Enterprise Bundle is best suited for large businesses looking to take their customer engagement game up a notch. It includes all the features of Professional plus even more advanced ones like Custom Reporting, Custom Objects, Single Sign-On, Uptime SLA, HIPAA Support, Custom Mailserver Domain, and Unlimited Email Testing.

With the Enterprise Bundle, you get 15 user seats. This is perfect for teams of any size and gives you complete flexibility to scale as your business grows.

Regarding the pricing, everything about this plan is custom-made according to your needs. You must contact the team for an exact quote and see what fits you best.

ActiveCampaign Transactional Emails Add-On (API + SMTP for your site or app)

ActiveCampaign’s Transactional Emails Add-On provides fast and reliable delivery for vital transactional emails, such as password resets or order confirmations. This service ensures that your critical emails reach the intended recipients without delay, enhancing the customer experience and maintaining trust. It also comes with excellent API documentation, enabling developers to initiate email sending within minutes. Ease of integration and real-time email performance tracking make this valuable for businesses of all sizes.

The service is provided through Postmark, which is now a part of ActiveCampaign. The top features and capabilities of Postmark include:

• Open and delivery tracking
• Time-to-inbox metrics
• Responsive transactional email templates
• Inbound email processing
• Transactional email automation
• Global SMTP service
• Dedicated transactional and bulk email infrastructure

Details of the add-on prices:

Note: ActiveCampaign also offers higher volume transactional email plans. You can connect with the team to discuss your needs, and they will personalize your plan accordingly.

How to choose the best ActiveCampaign plan for you?

To select the best ActiveCampaign plan, you must weigh your needs first. Answering the following questions can be a good starting point:

• What are your business goals?
• How many contacts do you have/need to manage?
• Do you need access to advanced features, such as automation or integrations?
• How important is customer service and support for your company?
• Do you need extra user seats?
• Are there any special requirements to be taken into account?
• Do you want to focus only on marketing, or is sales a big part of your plans?
• Do you plan to send transactional emails?
• Is SMS messaging an important part of your customer engagement plans?

Once you know the answers to these questions, you can opt for the various ActiveCampaign Marketing and Sales plans. In general, here’s how the respective plans can fare for different teams and use cases:

ActiveCampaign Marketing

Lite Plan

• Small business owners who want to start email marketing without any commitments
• Creative agencies looking for basic functionality to work on small projects
• Freelancers who need to set up a campaign on a budget quickly

Plus Plan

• Smaller organizations with limited marketing budgets.
• Startups looking to get their Ecommerce stores off the ground without breaking the bank.
• Growing businesses who need more powerful email automation capabilities.

Professional Plan

• Bigger teams with more marketing goals.
• Businesses that require powerful analytics to track the performance of campaigns.
• Users who need to integrate with Salesforce & Microsoft Dynamics 365.

Enterprise Plan

• Bigger teams who need advanced features.
• Agencies that manage multiple clients and require more user seats.
• Organizations that need HIPAA compliance for their campaigns.

ActiveCampaign Sales

Plus Plan

• Small businesses that need a CRM with some automation capabilities.
• Sales teams who are just starting out and want to automate lead capture and nurturing.
• Companies who want to take advantage of sales integrations and get up-to-date data.

Professional Plan

• Sales teams who need more control over their sales process and want to know which deals are most likely to close.
• Teams that need better performance data to measure team progress and success.
• Companies that want the ability to focus on high priority leads and automate sales activities.

Enterprise Plan

• Growing sales teams who need a customizable and flexible CRM solution that can scale with their needs.
• Companies looking for advanced performance reporting capabilities to make data-driven decisions.
• Teams that require SSO, HIPAA support, and Uptime SLA for secure and reliable operations.

ActiveCampaign Bundles

Plus Bundle

• Small businesses that need to combine marketing and sales automation in one platform.
• Companies looking for basic reporting capabilities to gain insight into the performance of their campaigns and sales pipelines.
• Teams with limited budgets who require an integrated Marketing Automation + Sales CRM solution. 

Professional Bundle

• Growing teams who need more automation and better forecasting capabilities.
• Businesses that require AI-powered sending for maximum engagement.
• Companies that want to integrate Salesforce or Dynamics 365 with ActiveCampaign in order to sync data between the two platforms.

Enterprise Bundle

• Large enterprises that need advanced features like HIPAA Compliance or Single Sign-On.
• Organizations with large teams and multiple departments that need to sync data between ActiveCampaign and other platforms.
• Businesses looking for more detailed reporting than the core set of Professional plan offers.

Comparison of Features in Different Plans

Now, ActiveCampaign can be an inexpensive alternative to some of the other email marketing platforms out there, provided you are choosing the right price plan.

The key to maximizing your ROI is to choose the plan that contains only the features that you require and nothing more. As you upgrade to a more expensive plan, you get all the features of the previous plan in addition to all the new tools and functionalities. Here is a list of features that is available to you in the different plans. 

Lite Plan

The Lite plan is perfect for individual entrepreneurs and small businesses that want to get started with Activecampaign Email Marketing. But, at a higher subscriber count, the features of this plan might seem restrictive to some people. 

• 3 users
• Lite implementation
• Marketing automation
• Email marketing
• Newsletter sending
• Basic subscriptions
• Contact importing
• Optional paid social data
• Email designer 
• Data migration
• Managed email delivery
• Email-based support with live chat
• Auto-importing
• Unlimited email sending
• GEO tracking
• Optional paid email testing
• Reporting
• Autoresponders
• Webhooks and API
• Integrations
• Social media tools
• Event and site tracking

Plus Plan

The Plus plan is the perfect starter plan for medium-sized and smaller brands hoping to up their email marketing game. This plan contains all the features of the lite plan and the ones mentioned below. 

• 25 users
• CRM
• Automation mapping
• Conditional content
• Automation strategy consultation
• Detailed onboarding consultation
• Lead and contact scoring
• One month of one-on-one training
• No ActiveCampaign logos on forms
• Database syncing
• Facebook Custom Audience integration
• More advanced subscription forms
• 5 free inbox previews per month
• SMS subscriptions
• Custom user permissions
• SMS subscriptions
• Sales automation
• Landing pages
• Custome Email Designs
• SMS sending

Professional Plan

It is one of the top tier plans offered by ActiveCampaign. Again, in addition to the features mentioned below, it also contains all the functionalities of the lower-tiered plans. 

• 50 users
• Pro implementation
• Attribution
• Predictive sending
• Site messages
• Split automation
• 3 months of one-on-one training

Enterprise Plan

Lastly, the Enterprise is reserved for fast-scaling start-ups and email marketing experts that want to access all the advanced features offered by ActiveCampaign. 

• Unlimited users
• Custom implementation
• Custom app URL
• Phone support
• Access to premium email template designs
• Expedited support via email, live chat, and phone
• A dedicated account representative
• Custom marketing strategy and updates every quarter
• Unlimited one-on-one training
• Custom SMS phone number
• Custom email server domain
• Custom app CSS and HTML
• Unlimited email testing
• Uptime SLA
• Reputation monitoring

Frequently Asked Questions (FAQs)

1. Can I clean my subscriber list with ActiveCampaign?

Yes, ActiveCampaign offers an Engagement Management tool that aids in cleaning your subscriber list. This tool helps identify and eliminate subscribers who have not opened your emails in a specified period or those who have never engaged with your emails at all. This ensures a more responsive and engaged audience for your campaigns.

2. Does ActiveCampaign have a free trial?

Yes, ActiveCampaign offers a 14-day free trial. However, this trial does come with certain limitations. Specifically, users are restricted to a maximum of 100 contacts during the trial period and can only send up to 100 emails. This allows prospective customers to evaluate the platform’s functionalities and determine whether it aligns with their marketing needs before fully committing.

If you are looking for a Free Plan, ActiveCampaign does not have one.

3. What is the email sending limit of ActiveCampaign?

The email sending limit with ActiveCampaign is quite generous. You have the liberty to send an unlimited number of emails to up to 250,000 contacts. But note that as your contact list grows beyond 250,000, the number of allowed emails is 10 times the number of contacts. For example, if you have 500,000 contacts, the sending limit is 5 million monthly emails.

4. What is the setup or onboarding cost of ActiveCampaign?

ActiveCampaign does not charge any setup or onboarding costs. You can start your email marketing campaigns by subscribing to a paid plan. Any plan would give you free online training and support, digital onboarding, templates, and guides to set up various email campaigns and automation.

5. Can I create landing pages with ActiveCampaign?

Yes, you can. ActiveCampaign includes access to many landing page templates that you can use to kickstart your campaign in minutes. You can also create custom designs with the easy-to-use drag-and-drop editor. However, please note that landing pages are not included in the Lite Plan. You would need at least the Plus Plan to access it.

Can You Get a Discount On Any ActiveCampaign Plans?

Of course, if you are opting for an annual payment, you can enjoy a discount of up to 30% on the original plan price. Non-profit organizations get another 20% on top of the previous discounts. 

Add-Ons For Your ActiveCampaign Plans

ActiveCampaign does offer a few add-ons for which you have to fork out extra cash. For some users, these hidden charges might push them overboard their allocated marketing budget. But, some of these add-ons are worth every penny. 

For example, ActiveCampaign offers an add-on called Conversations that helps you establish a website chat feature in your online stores. Irrespective of the number of contacts in your ActiveCampaigns, this add-on feature only takes an extra $19 per user per month. 

Which Is The Best ActiveCampaign Plan For Your Business?

ActiveCampaign actively promotes its Professional plan as the most popular plan. But, on closer inspection, you will notice that most of the advanced features offered in the plan will not be used by the majority of the users. Therefore, a Professional plan is recommended for seasoned brand email marketers who know their way around these tools. 

Now, the Lite plan is the best for entry-level marketers who just want to experience what ActiveCampaign has to offer. It is also the best option for brands looking to manage a limited number of contacts. 

By the process of elimination, you can see that the Plus plan offers the best features compared to its pricing structure.

For example, with this plan, you get access to CRM and automation features that enable you to handle and effectively communicate with a larger audience. 

Comparison of ActiveCampaigns Prices With Other Email Marketing Automation Platforms

ActiveCampaingn’s pricing is very similar to that of Klaviyo. But, Klaviyo is slightly more technical and feature-rich compared to ActiveCampaign.

On the other hand, ActiveCampaign is easier to use and best suited for beginner email marketers. In the same vein, if you do not require any automation, you are better off using Mailchimp or Mailerlite as they offer more cost-effective plans for smaller businesses. For more  information check our detailed comparison between ActiveCampaign vs Klaviyo.

Conclusion

Choosing the right  ActiveCampaign Pricing plan can be quite complicated because of the various combinations of subscriber count and different features. Hopefully, this guide can help you choose the right plan for your email marketing efforts. You can also consult InboxArmy, one of the best email marketing agencies to assist you during the plan selection process. 

FAQs 

Q1. Does ActiveCampaign Have Any Free Version?

No, there is no free version of ActiveCampaign. However, it does offer a 14-day free trial to all its paid subscribers. 

Q2. Is The Cheapest Plan of ActiveCampaign Worth It?

The cheapest plan, the lite plan, enables you to connect with 500 email contacts for just $29 per month. This plan is completely worth it for solopreneurs looking to increase communications with their customers. 

Q3. What Is The Average Monthly Cost of Using ActiveCampaign?

According to ActiveCampaign, the Professional Plan is their most popular plan. So, it is safe to assume that the average monthly cost of using ActiveCampaign is around the $140 mark. 

If you are still confused or exploring other ESPs too then check out:

Mailchimp Pricing
Omnisend Pricing
Sendinblue Pricing
klaviyo Pricing