Understanding Omnisend Pricing – All Plans Explained

Written by: Chris Donald
Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

Choosing the right email marketing platform can be challenging. Before deciding, it is essential to consider many factors, such as features, costs, and support. Omnisend is one such all-in-one marketing platform that provides users with powerful tools to help them grow their businesses. In this article, we will look closer at Omnisend pricing plans and see how they stack against each other. 

Omnisend Pricing Plans

Omnisend has three primary pricing plans. Let’s take a quick look at each of them:

1. Free Plan

Ideal for aspiring entrepreneurs or those looking to dive into Omnisend’s offerings. The free plan allows you to send up to 500 emails, 60 SMS, and 500 web push per month to 250 contacts. It also gives access to critical features such as email templates, pre-built automation, unlimited segmentation, A/B testing, pop-up & sign-up forms, etc. However, all sign-up forms and landing pages come with Omnisend branding.

The free plan is a perfect gateway to Omnisend, especially if you want to check its features and explore the UI/UX before going all in!

2. Standard Plan

The Standard plan is perfect for growing businesses and SMEs that need more advanced marketing tools to boost engagement and generate more opportunities. The pricing changes based on the number of recipients in your contact list.

It starts from $16 per month for 250 contacts and goes up to $1120 per month for 150,000 contacts. Anything more than that falls under the custom pricing category. No matter the tier you opt for, the number of emails you can send is 12 times the number of contacts in your list. For instance, if you select the tier with 1500 contacts, you can send 18000 emails monthly.

Regarding the features, Standard Plan includes everything under the Free plan along with a customer success manager from $400.

3. Pro Plan

Perfect for senders who handle high email volumes and want to enhance their outreach by integrating SMS functionality. The Pro plan gives you access to an unrestricted number of emails and web push notifications per month, which makes it an excellent choice for e-commerce stores. It also has additional features like advanced reporting to pinpoint the best-performing campaigns and workflows, plus 24/7 priority support.

The pro plan is available from $59 per month for 250 contacts and goes up to $1650 per month for 150000 contacts. The number of SMS available also varies with these tiers, starting from 3933 and going up to 110,000 per month.

Omnisend Pricing Plans and Tiers – Comparison Table

Email list size Standard Plan / month Pro Plan / month Free plan / month
0-250 $16 $59 $0
251-500 $16 $59 NA
501-1000 $20 $59 NA
1001-1500 $25 $59 NA
1501-2000 $30 $59 NA
2001-2500 $35 $59 NA
2501-3000 $40 $70 NA
3001-3500 $45 $75 NA
3501-4000 $50 $80 NA
4001-4500 $60 $85 NA
4501-5000 $65 $90 NA
5001-5500 $70 $105 NA
5501-6000 $80 $115 NA
6001-6500 $85 $125 NA
6501-7000 $90 $135 NA
7001-9000 $110 $145 NA
9501-10000 $115 $150 NA
10001-10500 $125 $170 NA
10501-11000 $130 $190 NA
11001-11500 $135 $210 NA
11501-12000 $140 $220 NA
12001-12500 $150 $240 NA
12501-13000 $160 $250 NA
13001-13500 $165 $260 NA
13501-15000 $180 $290 NA
15000-16000 $190 $310 NA
16,001 – 17,000 $200 $330 NA
17,001 – 18,500 $220 $340 NA
18,501 – 20,000 $230 $350 NA
20,001 – 21,500 $235 $360 NA
21,501 – 23,500 $240 $365 NA
23,501 – 25,000 $245 $370 NA
25,001 – 26,000 $250 $390 NA
26,001 – 27,000 $255 $410 NA
27,001 – 28,000 $260 $430 NA
28,001 – 29,000 $265 $445 NA
29,001 – 30,000 $270 $460 NA
30,001 – 31,000 $275 $480 NA
31,001 – 32,000 $280 $490 NA
32,001 – 35,000 $285 $530 NA
35,001 – 37,500 $290 $550 NA
37,501 – 40,000 $300 $570 NA
40,001 – 45,000 $310 $600 NA
45,001 – 50,000 $330 $650 NA
50,001 – 55,000 $360 $700 NA
55,001 – 60,000 $400 $750 NA
60,001 – 65,000 $440 $800 NA
65,001 – 70,000 $480 $850 NA
70,001 – 75,000 $520 $900 NA
75,001 – 80,000 $560 $950 NA
80,001 – 85,000 $600 $1,000 NA
85,001 – 90,000 $640 $1,050 NA
90,001 – 95,000 $680 $1,100 NA
95,001 – 100,000 $720 $1,150 NA
100,001 – 105,000 $760 $1,200 NA
105,001 – 110,000 $800 $1,250 NA
110,001 – 115,000 $840 $1,300 NA
115,001 – 120,000 $880 $1,350 NA
120,001 – 125,000 $920 $1,400 NA
125,001 – 130,000 $960 $1,450 NA
130,001 – 135,000 $1,000 $1,500 NA
135,001 – 140,000 $1,040 $1,550 NA
140,001 – 145,000 $1,080 $1,600 NA
145,001 – 150,000 $1,120 $1,650 NA
150,001+ Custom pricing Custom pricing NA

Features Across Different Omnisend Pricing Plans

 Features Across-Different Omnisend Pricing Plans_Banner

One good thing about Omnisend email marketing is that it gives you access to all its main features, regardless of the plan you opt for (even the free one). Here are key features that are common across all plans:

  • Facebook custom audiences
  • Google customer match
  • Email, SMS, and Push notifications automation
  • Pre-built Ecommerce Workflows
  • Email A/B Testing
  • Customer Segmentation
  • Customer Profiles
  • Customer Lifecycle Stages
  • Web Tracking Data History
  • Exit-Intent Forms
  • Custom Targeting & Timing
  • TCPA & GDPR Consent Collection
  • SMS Opt-In Collection
  • Popups
  • Teasers
  • Landing Pages
  • Wheel of Fortune
  • Discount Coupon Codes
  • Email Templates
  • Image Editor
  • Product Recommender
  • Product Listing
  • Conditional Content Blocks
  • Personalized Recommendations
  • Sales Reporting
  • Campaign Reports
  • Campaign Clickmaps
  • Audience Growth
  • Signup Form Reports
  • Automation Reports
  • Segment Reports
  • Advanced Reporting

You can visit this link for a complete list of features across all plans.

Key Differences Between the Standard and Pro Plans

The Standard and Pro plans look similar at first glance. However, a closer look reveals specific differences between the two.

The most apparent difference is in the pricing structure: while the Standard plan starts from $16 per month, the Pro Plan begins at $59. The Pro plan gives you more of everything – more emails, SMS, and web push notifications to get the most out of your campaigns. The emails you can send in the Standard plan are fixed at 12 times the number of contact in your list. On the other hand, the Pro plan gives you unlimited emails. It also comes with advanced reporting capabilities.

Does Omnisend Have A Free Plan?

Yes, Omnisend does indeed offer a Free Plan. However, it’s important to note that access under this plan is restricted to a maximum of 250 contacts. While this may suffice for small-scale marketers or startups, it might be limiting for those dealing with a larger customer base. In such scenarios, where your contact list exceeds the 250 limit, an upgrade to a paid plan is necessary.

How To Select The Perfect Omnisend Pricing Plan For You?

Selecting the perfect Omnisend plan for your needs can be influenced by various factors. Here are some key considerations to help guide your decision:

  • Monthly budget: Each plan has a different pricing structure. The Free plan is obviously the cheapest, while the Pro one is the most expensive. Consider your budget and select the best option for you accordingly.
  • Contact list size: As depicted in the table above, the number of contacts in your email list will dictate the Omnisend plan you should opt for.
  • Omnisend branding: If you want to remove the Omnisend logo from your emails, then a Standard or Pro plan is necessary. Omnisend branding is optional in these two plans and mandatory in the Free plan.
  • Unlimited emails: If unlimited email sends per month are a must for you, then a Pro plan is the way to go. Although do note that the maximum number of emails send that Omnisend offers monthly is 60x your email list.
  • SMS needs: If your marketing strategy involves heavy use of SMS, you’ll need to consider the allotted SMS numbers in each plan. The Pro Plan offers more SMS options. You can also buy additional SMS credits that cost $0.015 per SMS in the United States. Pricing differs from one country to another.

Considering all these variables, you can identify the most fitting plan for your needs. Whatever option you choose, it’s essential to remember that Omnisend is constantly improving its platform and may offer additional features to current plans in the near future.

FAQs (Frequently Asked Questions)

  1. Does Omnisend integrate with Shopify?

Yes, Omnisend does integrate with Shopify. It’s a seamless integration that lets you sync your Shopify store data directly with your Omnisend account, enabling you to track customer behavior, implement targeted marketing campaigns, and improve your overall e-commerce strategy.

  1. Is it easy to get started with Omnisend?

Yes, it’s beginner-friendly to get started with Omnisend. The platform has a user-friendly interface and a gentle learning curve, meaning even those new to email marketing can easily understand and begin using its features. The UI/UX is designed to be intuitive and straightforward, making managing campaigns simple and efficient.

  1. Does Omnisend email-builder require coding knowledge?

No, the Omnisend email builder does not require any coding knowledge. It features a drag-and-drop interface that allows you to create professional-looking emails easily. This means you can arrange elements like images, text, and buttons on your email template as you see fit without coding skills. It’s designed to be user-friendly and accessible.

  1. Is Omnisend suitable for huge email lists?

The suitability of Omnisend for huge email lists is subjective and largely depends on your budget. For example, if you have around 25,000 contacts, the Standard plan would cost you $245 per month, while the Pro plan would be $370. Although Omnisend offers a range of robust features, these costs may be substantial for some. If cost-effectiveness is a major concern for you, it is worth considering other alternatives to Omnisend that could be a more financially sound decision.

  1. I have an e-commerce store. Does Omnisend provide migration support?

Yes, Omnisend offers comprehensive support during migration. With numerous integrations, connecting to your e-commerce store platform is easy. Omnisend also provides 24/7 customer support to address migration-related issues. And if you qualify for a customer success manager, the support is exceptionally seamless.

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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