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More emails are read on mobile devices and therefore, it has become imperative to optimize your emails for smaller screens. According to Adestra’s report of “Top 10 email clients”, 59% of email opens took place on mobile, 15% on desktop, and 28% in a webmail client. Moreover, 3 in 5 consumers check their emails on […]

It has been half a year to the implementation of GDPR and it has surely transformed the world of marketing and how companies communicated with prospective clients and customers. This privacy law has left many marketers in a fix. 41% of marketers have confessed that they do not understand the best practice and the law […]

Acquisition email marketing is the stepping stone to wooing new customers. According to Email Marketing Industry Census, 2018, email is the most highly-rated marketing channel as far as ROI is concerned. Also, it is interesting to know that the average proportion of marketing budget accounted for by email has remained at 15%, the same percentage […]

The holidays are fast approaching! It’s that time of year when nearly everyone is scrambling to find the perfect gift for their loved ones, which means it’s likely also that time of year when your business sees its heaviest online traffic and profits. In fact, the National Retail Foundation estimates holiday sales represent 30% of […]

Even though businesses might have a robust email marketing plan to drive conversions, the importance of social media marketing cannot be disregarded. Email and social media both are equally important for the effective implementation of omnichannel marketing. At the outset of ‘email marketing’, it was pretty unimaginable to integrate live social media feed into emails. […]

It’s summer already, which means that most of the people on your email list are on a vacation to rejuvenate themselves. While the subscribers are enjoying the summer break with their family, email marketers are still on their toes to create email campaigns that would bring them the desired results. So, the pressing question is […]

Do you know email marketing is the third most influential information source for a majority of the B2B audience? Industry thought leaders and colleague recommendations top the list. In fact, 59% of marketers consider email as the most effective way of revenue generation. These statistics make it clear that leveraging email marketing can work wonders […]

Email click-through rate is one of the most powerful metrics to measure the effectiveness of an email campaign. This implies that the higher your click-through rate is, higher is the chance for conversion. For an email marketer who has worked day in and day out for the perfect email campaign, nothing can get as heart-breaking […]