Email Marketing

How Covid-19 Has Affected the Email Marketing Industry (And Tips for Remote Working)

The world as we knew it has changed. Yes, all because of Covid-19 - the plague that has swept over the world. And businesses are also feeling the brunt of the pandemic. Speaking of businesses, how are they faring as

Black Friday Email Inspirations: Amp up Your Email Conversion Rate

According to Finder, 86% Americans are planning to spend their hard-earned cash on pre-Christmas sales like Black Friday, Cyber Monday, and Singles Day. Adobe Analytics has predicted that retailers will bring in as much as $7.5 billion on Black Friday

WHY are You Sending that Email? Really, Why?

Whenever you get ready to send an email campaign, do you ever ask yourself, “Why am I sending this email?” You should ask that key question every single time you plan to send a manual campaign or set up an

12 Effective Email Marketing Tips You Need To Know To Make Your Campaign Successful In 2020

[ez-toc]Email marketing is a popular, up-to-date, and influential tool for businesses to engage and reach out to customers effectively. While many may think that social media supersedes email marketing ideas, that is not the case. Email marketing services are still

10 Tips for Holiday Email Marketing All Through the Season

NOTICE WIN an ALEXA ECHO SHOW: Please add your favorite Holiday email marketing tips in the comments section. Everyone who adds a tip will be entered to win an Echo Show 5. Must be 18 years or older and

Symptoms of Email Fatigue and Making it Right

Instead of being the marketer, today, think from the subscriber’s perspective for a minute. Imagine receiving an email from a brand every single day. How does that make you feel? Not too good? Does it feel like email fatigue or

Tips to Track Revenue Generated Through Email Marketing

When you invest time and efforts into drafting an email and sending it to your subscribers, not to forget the monetary aspect, you ought to know whether or not your email was effective. It is important for you to be

3 Steps For An Effective Email Creation Process

According to a recent study, 74% of consumers believe that email will be the most widely used channel over the next 10 years. Another revealing figure: according to an Econsultancy survey, 73% of professionals consider the ROI with email is

Have you Employed Dynamic Segmentation in Your Emails?

59% of the marketers claim that email is their biggest source of ROI. However, the success of the emails depends heavily on the quality of the subscriber list that you have prepared. If your subscriber list does not contain people

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

Email Marketing

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