Chris Donald

The health and wellness industry is booming–and has been for some time. Valued at $4.4 trillion in 2022, it’s expected to continue to grow more than 5% each year through 2030.

Let’s face it. People wake up to a flooded inbox. With numerous emails to sort through and prioritize, getting that initial email open can be challenging. The best retail emails fuse an attractive design with persuasive and personalized copy that stops the scroller in their tracks and gets them to open, click, and hopefully buy. […]

After creating email automations for hundreds of eCommerce clients, we’ve learned that klaviyo  abandoned cart flows are one of the most immediate, consistent, and profitable sources of revenue. Roughly 70% of shoppers abandon their carts, and abandoned cart flows can recapture a significant portion of that revenue. And Klaviyo offers one of the best abandoned […]

Effective email marketing is a direct channel to engage with a broad audience. Not only is your reach significant, but the conversion rate is where your business will stand out.  Here, we explore a definitive roadmap to creating compelling, engaging, and conversion-driven promotional emails. This guide breaks down the strategies and best practices to craft […]

Brevo (formerly SendInBlue) is a popular email marketing platform offering fantastic features for small and medium businesses. It is easy to use, and the pricing plans are designed to be flexible enough for all kinds of companies. This article will explore Brevo’s pricing and discuss the right plan for you. But first, let’s look at […]

It can be frustrating to notice a sudden (or even gradual) uptick in the number of Klaviyo emails going to spam, especially if you have a history of healthy deliverability and engagement rates with your audience. You may be wondering if Klaviyo (or whatever email marketing platform you use) is somehow causing this uptick. But […]

Email automation is all about getting into your customers’ shoes and cashing in on their perspective. And drip campaigns are the perfect way to do it. In a well-crafted drip campaign, you can nurture your customers through their journey with your brand and build long-term relationships. But it only works if you have the proper […]

Choosing the right email marketing platform can be challenging. Before deciding, it is essential to consider many factors, such as features, costs, and support. Omnisend is one such all-in-one marketing platform that provides users with powerful tools to help them grow their businesses. In this article, we will look closer at Omnisend pricing plans and […]