Campaigns

In 2022, the monthly average of email opens recorded for each month was 1.5 billion. Now with that email open rate, how do you stand out in the already-overcrowded inbox? You read it right. A well-designed email marketing template elevates reader engagement, leading to better email click-through rates and increased sales.

It’s likely that terms like A/B Testing can sound confusing and daunting, especially if you’re just starting with email marketing. Nonetheless, email A/B testing is an incredibly useful tool for email marketers who want to maximize the effectiveness of their email campaigns.

Customers often become inactive or churn from a brand over time. Further, there’s always a section of passive readers who aren’t engaging with your emails.

Email marketers are renowned for strategizing effective and high-performing email marketing campaigns. But email marketing is not all about sending flashy promotional and seasonal emails.

Most businesses and marketers overlook Upsell Emails and miss out on the revenue-boosting opportunity they provide. That’s because they don’t understand the art of the upsell email, & don’t even know where to begin with their Upsell Emails.