Campaigns

In 2022, the monthly average of email opens recorded for each month was 1.5 billion. Now with that email open rate, how do you stand out in the already-overcrowded inbox? You read it right. A well-designed email marketing template elevates reader engagement, leading to better email click-through rates and increased sales.

It’s likely that terms like A/B Testing can sound confusing and daunting, especially if you’re just starting with email marketing. Nonetheless, email A/B testing is an incredibly useful tool for email marketers who want to maximize the effectiveness of their email campaigns.

Say goodbye to those dark and gloomy winter evenings. Longer days, warmer evenings, cheery moods, and allergies are quintessential Spring elements.

Customers often become inactive or churn from a brand over time. Further, there’s always a section of passive readers who aren’t engaging with your emails.

Email marketers are renowned for strategizing effective and high-performing email marketing campaigns. But email marketing is not all about sending flashy promotional and seasonal emails.

Most businesses and marketers overlook Upsell Emails and miss out on the revenue-boosting opportunity they provide. That’s because they don’t understand the art of the upsell email, & don’t even know where to begin with their Upsell Emails.

Drip campaigns can be used strategically to put your client acquisition on autopilot. With a good real estate drip campaign strategy, you can attract new cold prospects, nurture them into warm prospects, and convert them into clients (or at least make the work of closing business much easier for you/your sales team).

Many marketers have heard that email marketing personalization increases email-driven revenue, but they don’t have a proper understanding of how or why.

No marketing channel has the potential to quickly and dramatically boost revenue for your business more than email marketing.