July Newsletter Ideas To Engage Your Readers

Written by: Chris Donald
Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

By July, midsummer has already started. The temperatures are perfect for a short dip in the pools and barbecues. But, not enough to make you want to stay inside. Managing email campaigns during July comes with its fair share of challenges. Subscribers may be hard to reach during this period as they must be busy enjoying their summer break. In addition, marketers might find it challenging to come up with innovative July newsletter ideas that are not related to Independence Day. 

To ease off some of the pressure on marketers, we have created a detailed list of july newsletter ideas outlining all the major and minor observance days in July. You’ll find all kinds of holidays starting from quirky ones, like Hot Dog Day, to a few questionable ones, like National Nude Day.

Before looking at all the observance days in July, let’s understand the main themes and trends during the month. 

July Newsletter Themes

The themes for July are somewhat similar to that of the May and June email newsletters. The summer’s heat is at its peak and the email newsletters should reflect it. Let’s have a closer look at the themes.

Summer Themes 

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Summer themes will apply to your email newsletters if you are not running any other holiday-themed email campaigns. Use brown, different shades of blue, yellow, light colors, and pastel colors to give your templates seasonal vibes. Similarly, use animations of bbq grills, beaches, volleyball, sunglasses, and the Sun to create the same summer mood through your emails. 

eMeals creates a perfect summer email with light colors. The hero image’s orange color matches perfectly with the color of its CTA button. The newsletter looks simple with a high-impact email copy. In addition, they have incentivized the reader to save 20% by reactivating their membership.

Pre-School And Daycare Themes 

Working parents might find it challenging to maintain their work-life balance as they have to be present at home to look after their toddlers. In such cases, daycares and early pre-schools can be a lifesaver. 

So, if you are operating a preschool or daycare, you should multiple email campaigns during this period to grow your brand. In these email newsletters, daycare owners should include details about the courses, activities, and summer outings they are planning to undertake during this period. 

American Independence Day Themes

Even though the 4th of July is a day-long event, marketers have to run the email campaign for an entire week to actually capitalize on the event. Red, blue, and white, representing the American flag, should be the dominant colors in your email template during this period. You can also sprinkle some stars around the template design to truly capture the essence of American freedom. 

DesignModo follows the theme guideline for the 4th of July to a tee. They have used red, blue, and white in their newsletter. Apart from that, they have created a customized discount coupon for the day. 

July Newsletter Trends

Most people will be going to beaches and parks in July. Hence, use this opportunity to share the best tips and tricks to help people out during their outings. 

For July newsletter ideas, share a list of beach essentials with your subscribers to help them organize a beach party. Carrying sunscreen, beach towels, lotions, flip-flops, and a pair of sunglasses, should make a good list of essentials for your email newsletter.

In the same vein, including recipes for top finger foods for picnics will also increase your engagement rate. 

July Newsletter Subject Lines 

As the saying goes, in email marketing, getting the subject line right is winning half the battle. And, this is especially relevant during July when customers’ minds are occupied by nature outings. Here’s a small list of creative subject lines to give you a headstart over your competitors. 

  • “I Don’t Want To Quit Dorking Around,” is perfect for National Be A Dork Day on July 10th.
  • “Get Tatted Up,” asks readers to share their favorite body tattoos or get on National Tattoo Day. 
  • “Umm… Can I have a scoop of Vanilla Icecream?” There is nothing wrong with being a bit vanilla on National Vanilla Icecream Day.
  • “Sometimes pants need leases too,” is a quirky subject line for an equally offbeat holiday like Take Your Pants for A Walk Day. 
  • “Happy Birthday To the Boy Who Lived!” The subject line means a lot to Potterheads as it is Harry’s birthday on 31st July. 
  • “Rain, Rain, Go Away” celebrates Rain Day on July 29th.

July Newsletter Ideas for Day-Long Events In July

Now, there are so many observance days in July. So, we curated an important list of holidays and mentioned them down according to weeks to make everything simple and crispy for your July newsletter ideas.

July 1st

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It is International Joke Day so come out with your greatest quips, lime-ricks, puns, and jokes. The first day of July offers the perfect chance for email marketers to flex their creative muscles.

July 1st is also celebrated as Canada Day where Canadians around the world take pride in their country’s history and heritage. 

Snowman’s Alto’s Odyssey shares a wonderful, yet simple, email newsletter on Canada Day. As mentioned above, they describe what Canada Day is all about and share a 60% limited-time offer to their subscribers. The newsletter contains a wholesome animated image and a black-and-white CTA button that redirects the reader to the Apple App Store. 

July 2nd

World UFO Day encourages people to look towards the night sky and look for Unidentified Flying Objects. Now, according to Hollywood, UFOs means flying saucers filled with disfigured aliens. But, in reality, UFOs are wayward weather balloons, out-of-orbit satellites, and unidentified debris. 

Creating a small list of all the UFOs that have been identified in recent times is sure to pique your reader’s interest. However, refrain from using clickbait and overtly misleading subject lines. 

July 3rd

While July’s summer is all about warm outings and outdoor picnics, it is important to remember that it is not healthy to stay in the sun for a long time. So, Stay Out of the Sun Day acts as a gentle reminder of that very notion. 

Email marketers can use this day to advertise window shades, goggles, sunscreen, caps, and any other thing that keeps people protected from the sun. 

July 4th

The Fourth of July is one of the biggest celebrations in the US. As a result, the competition will be very high in your subscriber’s inbox. Therefore, it is better to start your Independence Day campaign at least a week before the fourth to allow you enough time to draw your customer’s attention. 

Email marketers have full creative freedom to design the template according to the brand’s marketing requirements. 

July 5th

This day is celebrated as National Graham Cracker Day. And, yes, the day is as bland as the cracker. 

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On the other hand, July 5th is also celebrated as National Bikini Day. Email marketers of beachwear brands and lingerie companies should showcase their best-selling bikinis in their email newsletters. 

Protest Sportswear offers a 70% discount on their bikini line-up during the holiday. The email contains a colorful hero image, user-generated images, pastel-colored CTA buttons, and professional product images. The email marketers have used an interactive email template that enables the subscribers to view the bikini top in multiple colors. Overall, the email is wonderfully designed to retain the customer’s attention. 

July 6th

Umbrella Cover Day and International Kissing Day both fall on July 6th. While these observance days are quite meaningful in their own ways, they leave little room for creativity. Consequently, email marketers might find it immensely challenging to come up with innovative campaigns. So, better skip this day. 

July 7th

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The last day of the first week of July is all about Macaroni, Chocolates, and Strawberry sundaes. National Macaroni Day, World Chocolate Day, and Strawberry Sundae Day all fall in the same and offer endless opportunities to the email marketers

Confectioners, dessert places and pasta shop can put their best marketing foot forward on this day by creating email newsletters full of listicles and one-time discount offers for their products. 

Gooey Snacks shares their gooey chocolate hazelnut spread for World Chocolate Day. The logo with custom font stands out the most in the funky-colored email template. They have also showcased their products just below the bright orange-colored CTA button. 

July 8th

July 8th is all about video games and gamers. Game publishing companies, gaming studios, online game retailers, etc can show the best games on their platforms. They can also share free games and discount codes in their email newsletter to promote video games. 

July 9th

If you are into fashion then this day is for you. Fashion Day presents a wonderful chance for people who want to show their fashionable side through their clothing aesthetics or accessories. 

Email marketers can go the user-generated content route where they are sharing the picture of their subscribers in their best outfits. Or, marketers can choose to use their email newsletter to impart fashion advice to people. 

July 10th

On Cow Appreciation Day and National Kitten Day, share pictures of cute kittens and cows with your subscribers. However, the email newsletters created for this day might not be as impactful as some of the others on the list. 

July 11th

Raise awareness about the global population crisis on World Population Day. Email marketers can promote sustainability and eco-friendly initiatives, offer discounts on environmentally friendly products, and share informative content about how subscribers can make a difference in their daily lives.

July 12th

Celebrate the beauty of simplicity on National Simplicity Day. Email marketers can offer tips and tricks for living a minimalist lifestyle, promote products that help subscribers simplify their lives, and provide inspiration for creating a clutter-free home.

July 13th

Indulge in some crispy, salty goodness on National French Fry Day. Email marketers of restaurants and fast food chains can offer exclusive deals on french fries, showcase unique and creative dipping sauces, and provide fun facts about the history of this beloved snack.

July 14th 

Celebrate French culture and heritage on Bastille Day. Email marketers can offer discounts on French-inspired products, share French recipes and traditions, and provide educational content about the history and significance of this important holiday.

July 15th

July 15th is National Give Something Away Day! This is the perfect opportunity to showcase your brand’s generosity and engage with your subscribers. Create a giveaway contest in your email newsletter and encourage your readers to participate for a chance to win your product or service.

July 16th

Get ready for a slice of paradise because July 16th is National Piña Colada Day! This day is perfect for businesses in the food and beverage industry to promote their summer menu items, especially anything tropical or coconut-flavored. So go ahead, shake things up, and mix a batch of Piña Coladas for your customers to enjoy.

July 17th

We all know how important it is to stay hydrated, especially during the hot summer months. On July 17th, we celebrate National Peach Ice Tea Day. Take advantage of this day by promoting your brand’s cold beverages, such as iced tea or lemonade, and offer special discounts or promotions to keep your customers refreshed and coming back for more.

July 18th

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National Ice Cream Day is one of the sweetest holidays of the year! This day is perfect for businesses in the food industry, especially ice cream parlors, to showcase their best flavors and create excitement for their customers. Creating a list of favorite ice cream toppings will make for a sweet newsletter. 

Dairy Queen uses its email newsletter for National Ice Cream Day to advertise its special offer. They are offering a dollar off on all dipped cones ordered through their app. In a way, they are also encouraging app downloads and increasing email engagement rates with a single template. 

July 19th

July 19th is National Get to Know Your Customers Day! This is the perfect opportunity to connect with your subscribers on a more personal level. Ask them to share their favorite summer memories or summer travel plans in a survey or social media contest. This will not only help you get to know your customers better but also provide valuable insights for your business.

July 20th

It’s time to take a break and appreciate all the hard work you’ve been doing. July 20th is National Moon Day! Take a moment to relax and reflect on the achievements you’ve made so far this year. Use this day as an opportunity to promote wellness products or services that can help your customers unwind and de-stress.

July 21st

National Junk Food Day is a day where we can all indulge in guilty pleasures without feeling guilty! Use this day to promote your brand’s comfort foods or snack items. Share fun recipes with your customers or offer a special promotion for your best-selling junk food items.

July 22nd

Hammock Day is all about relaxing, resting, and spending some quality time with yourself. This is the perfect opportunity for marketers of outdoor furniture, summer clothing, and hammocks to showcase their products. Encourage your subscribers to celebrate Hammock Day by taking a break from their busy lives and lounging in a hammock with a good book or a refreshing drink.

July 23rd

National Gorgeous Grandma Day honors all the grandmothers out there who are still young at heart and full of life. This is a great chance for marketers of beauty products and health supplements to offer their products to this demographic. You can also run a social media contest where participants can share pictures and stories of their gorgeous grandmas and win exciting prizes.

July 24th

It’s National Tequila Day! Whether your subscribers prefer a classic margarita or a spicy tequila sunrise, this day provides an excellent opportunity for bars, restaurants, and liquor stores to promote their tequila-related products. Share some fun facts about tequila and offer some cocktail recipes to inspire your subscribers to celebrate the day in style.

July 25th

Culinarians Day is a day to celebrate all the chefs, cooks, and culinary experts who bring flavor and joy to our lives. Email marketers of cooking appliances, kitchen utensils, and cooking classes can use this day to offer discounts on their products or services. Share some cooking tips, tricks, and hacks with your subscribers to make their culinary journey more exciting.

July 26th

It’s All or Nothing Day, which means it’s time to take risks, step out of your comfort zone, and do something you’ve always wanted to do. This is the perfect opportunity for email marketers of adventure sports, travel agencies, and self-help books to encourage their subscribers to try new things and embrace change. Share some inspiring stories of people who took big risks and achieved great things.

July 27th

National New Jersey Day honors the state of New Jersey and its unique history, culture, and attractions. If your business is based in New Jersey, this is the perfect opportunity to showcase your products or services. For non-New Jersey businesses, you can still celebrate the day by sharing some fun facts and trivia about the state and its people.

July 28th

National Milk Chocolate Day celebrates the most popular type of chocolate in the world. This is a great opportunity for email marketers of chocolate brands, candy stores, and dessert places to offer their products to their subscribers. Share some fun chocolate facts, offer some special discounts, and encourage your subscribers to indulge in some sweet treats.

July 29th

International Tiger Day is observed on July 29th to raise awareness about the endangered status of tigers around the world. 

Email marketers can use this day to promote tiger conservation and eco-tourism packages that allow people to experience the majesty of tigers in their natural habitat. Encourage your subscribers to donate to wildlife organizations working to protect tigers and offer exclusive deals on tiger-themed products to raise awareness and generate sales.

July 30th

National Cheesecake Day is the perfect day for dessert lovers to indulge in their favorite creamy treat. 

Email marketers of bakeries, cafes, and restaurants can offer special discounts or giveaways on cheesecake-related products, showcase unique and creative flavors, and provide easy-to-follow recipes for subscribers to try at home.

July 31st

Finally, the last day of July is known as Uncommon Musical Instrument Awareness Day. This day is all about recognizing and appreciating the lesser-known musical instruments from around the world. 

Email marketers can use this day to showcase unique and rare musical instruments, offer discounts on music lessons or instruments, or create a fun quiz to engage subscribers and test their knowledge of musical instruments.

July Newsletter Ideas for Week-Long Events

July Newsletter Ideas for Week-Long Events

If you find day-long events to be too restrictive, week-long observances will provide you with more time to be creative. 

Clean Beaches Week

The US dedicates an entire week to celebrating the beautiful beaches in the country. During that time, the government takes multiple initiatives to ensure that the beaches stay safe and clean.

Marketers can capitalize on this week by sharing a list of all the beautiful beaches in the subscriber’s locality. Or, you can share the list of beach cleaning and garbage collection drives happening around the city. 

Capture the Sunset Week

Capture the Sunset Week in July encourages people to go out in the evenings and try to catch a glimpse of the perfect Sunset. But, since sunsets are such a beautiful occurrence, why limit them to a single day?

Marketers get the entire week to share the best spots to capture the sunsets. Alternatively, you can share the best sunset pictures clicked by your readers. It offers an opportunity for your subscribers to engage with the community and fosters their relationship with the brand. 

July Newsletter Ideas for Month-Long Events

July Newsletter Ideas for Month-Long Events

Sarcoma Awareness Month

Sarcoma is an uncommon cancer type that affects the soft tissue and bones in the human body. Therefore, it is the need of the hour to raise more awareness about the disease to help people identify it in its earlier stages. 

Use your email newsletters to include some self-diagnosing tips and share inspiring stories about the brave Sarcoma survivors. 

Good Care Month

Good Care Month is a regular campaign that acknowledges the efforts of caretakers of the elderly members of the family. The campaigns also include professional nurses and caretakers from retirement homes and nursing homes.

Share stories about the nurses and help people understand to take better care of older people around them. 

National Picnic Month

If you missed your chance to include a picnic theme during National Picnic Week in June, you get another chance to do so during National Picnic Month. 

Plaid patterns and jute stitching should go well with the event. Post pictures of the best picnic finger foods and games to play during the outing. 

Conclusion

As you can see, July is not only about American Independence Day. Marketers get a new opportunity to experiment with their email newsletter every single day. For July newsletter ideas, summer holidays, off-beat celebrations, picnics, and family reunions take center stage during this month. 

Behind the scenes, it might be challenging for novice marketers to manage and maintain the engagement rate for multiple email campaigns. Email outsourcing is a big source of relief for such marketers who are struggling to manage their campaigns. InboxArmy’s professional email marketers help you manage your email campaigns effectively without affecting your ROI. You can find more about email marketing management services on our official website. 

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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