14 Best Mailchimp Alternatives For Your Email Marketing Needs

Written by: Chris Donald

Published on: 03-23-2023

Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

MailChimp is one of the popular platforms people and businesses use to send more than a billion emails daily. It’s an intuitive platform with a host of good features, including the drag-and-drop email builder. However, when it comes to other Mailchimp Alternative they offer more sophisticated features, including advanced segmentation and automation capabilities. As a result, companies seeking email marketing at scale -not just an occasional round of emails – have started shifting to alternatives instead.

Suppose you’re considering other options or looking to know more about similar tools. In that case, this article will guide you on the different Mailchimp alternatives.

14 Powerful Mailchimp Alternatives (Comparison Table)

Alternative What Makes It Better? What Makes MailChimp Better?



  • More comprehensive offerings
  • CRM is much better
  • Broader range of automation features
  • More suitable for large businesses
  • Simpler and more affordable
  • Includes Free-to-use features
  • Value-for-money platform
  • Ideal for smaller organizations

Constant Contact

3-Constant Contact-min


  • More suitable for small businesses
  • Hundreds of ready to use templates
  • More intuitive and user-friendly reporting
  • More automation features
  • Custom branding available
  • Better registration forms customization
  • More cost-efficient



  • Comes with unlimited contacts
  • Minimal learning curve
  • Reasonably priced, including SMS marketing services
  • More audience management or reporting tools
  • More intuitive and user-friendly
  • Quicker backend systems



  • Better suited for larger eCommerce businesses
  • Oriented toward fast-growing retail brands
  • Better marketing features and channels
  • More integration options
  • Suited for small businesses and startups



  • More inclined toward ecommerce
  • Better out-of-the-box features for customer engagement
  • Modern landing page templates
  • Generic and easier to use for first-timers
  • Wide range of automation and email template options
  • Pricing is relatively lower



  • Much cheaper option than MailChimp
  • Free plan includes own template codes
  • Includes AMP for emails
  • Autoresponders are easier to set up
  • Free access to the stock images
  • Advanced automation features
  • Better website-building capabilities
  • Support available in more languages
  • Superior range of integrations



  • Email sequences automation among the best
  • Several parameters for sequences available
  • Criteria-specific user tags
  • Features are frequently updated
  • Better ecommerce tracking capabilities
  • Free WooCommerce integration
  • Free plan available



  • Cheaper for similar features
  • Unlimited email daily sends
  • Simpler user interface and automation features
  • Easier learning curve
  • Rich suite of integrations
  • Free plan available
  • Better at handling large email volumes



  • Better email deliverability
  • Fit for sending transactional emails
  • Superior segmentation with free storage of unlimited contacts
  • Real-time team collaboration
  • Only pay for emails you send
  • More reliable automation capabilities
  • More behavioral triggers
  • Flexible automation workflows
  • Extensive split testing features

Zoho Campaigns

11-Zoho Campaigns-min

  • Create and manage multiple brands
  • Advanced segmentation for more personalization
  • More enterprise-level functionality
  • Better suited for long-term scalability
  • Better usability and intuitive drag-and-drop editor
  • Better for non-tech-savvy users



  • Multilingual options  for 5 languages
  • Superior email and landing page designs
  • More liberal free plan
  • Suitable for SMEs
  • Easier to set up
  • More suitable for small email lists
  • Diverse range of templates
  • Better scale-efficiency



  • Enhanced email-sending features
  • Better deliverability and advanced automation builder
  • Automation split testing
  • 200+ integrations
  • Ability to build customizable landing pages
  • More affordable



  • Sound reporting system
  • Intuitive use of clicks and opens
  • Easier learning curve
  • More user-friendly and customizable



  • A/B testing tools
  • Live chats and conversion funnels
  • Multilingual global support
  • Personalized in-app advice
  • More actionable insights

15 Powerful Mailchimp Alternatives (Detailed comparison)

1) Hubspot


Hubspot email marketing is made possible by a one-stop platform that connects a business’s marketing, CMS, Operations, sales, and service tools to a unified sales CRM database. The CRM platform’s software, integrations, and resources Software is powerful, not overwhelming.

This Mailchimp Alternative is designed to seamlessly connect teams, data, and customers on one platform, enhance ROI, augment inbound marketing strategy, and facilitate additional qualified leads to drive business growth.

While each hub has its strengths and pricing, its overall effectiveness increases when leveraged together.

Where Hubspot trumps Mailchimp

Overall, while Hubspot and Mailchimp tools and features offer similar capabilities, Hubspot’s offerings are more comprehensive. Its in-built CRM is more robust, and email automation, analytics, and reports comprise a broader range of automation features.

In sum, Hubspot is more suitable for marketers and larger businesses seeking to manage their contacts, content management, operations, deals, and customer service on a single platform.

Where Mailchimp beats Hubspot

Mailchimp email marketing  scores in terms of its simplicity and affordability. Free-to-use features like Creative Assistant, which enables creating and resizing more suitable designs to boost sales, are absent in Hubspot.

Overall, it’s a value-for-money platform, offering 25+ pre-built journeys, AI-powered content tools, predictive segmentation, email performance comparisons, data-driven recommendations, and over 300 integrations beginning at $20/month in the Standard plan. This works more cost-efficient compared with Hubspot’s $800 Professional plan).

Mailchimp is ideal for smaller companies looking for a user and budget-friendly platform to grow the business in the early stages. 

2) Constant Contact


This Mailchimp Alternative is a web-based email marketing application Constant Contact enables businesses to streamline, automate and evaluate the results of their email campaigns.

It includes built-in email templates with drag-and-drop capabilities and real-time reporting tools to track email clicks, opens, forwards, shares, and other events. It also integrates with popular business applications.

Where Constant Contact trumps Mailchimp

With hundreds of ready-to-send templates, it is suitable for beginners/small businesses which don’t have in-house designers.

Although Mailchimp’s reporting features are more extensive, Constant Contact’s reporting interface is more intuitive and user-friendly, especially for newcomers. Their bar charts provide critical stats in an easy, understandable manner.

Another plus is its reliable phone and live chat support. In sum, Constant Contact fits email marketing freshers and small businesses seeking efficient, lightweight email solutions.

Their ready-to-send templates, phone support, and intuitive reporting enable less tech-savvy marketers to make the most of it.

Where Mailchimp beats Constant Contact

Mailchimp’s Standard plan offers more automation features than Constant Contact’s Email plan.

Also, Mailchimp further provides custom branding at the Standard plan level and the capability to publish your website using a Mailchimp domain name (at no extra cost), purchase custom domains, use a Mailchimp domain for creating unlimited landing pages, and access transactional emails (at additional cost).

Mailchimp tools enable greater customization of registration forms. Furthermore, you can test up to three campaign variations, including subject lines or email content. With this, you can only A/B test the subject line if you’re on the Email Plus plan.

Finally, Mailchimp’s pricing is more cost-efficient.

3) Sendinblue


Sendinblue is another Mailchimp alternative that offers cloud-based marketing and text messages, registration forms CRM, and more to help manage your communications and customer relationships more effectively.

Sendinblue email marketing is ideal for those looking for advanced and built-in marketing automation capabilities, including detailed workflows and custom rules. It encompasses many features, including segmentation, real-time statistics, retargeting, and website chat for companies at scale.

Where Sendinblue trumps Mailchimp

Overall, Sendinblue’s unlimited contacts give it an edge over Mailchimp, especially in terms of the free plans. Furthermore, with almost no learning curve, starting is quick and convenient.

Its robust automation capabilities are more advanced, reducing manual tasks in complex scenarios. You can A/B test a range of components. In comparison, the Mailchimp platform has more sending restrictions.

While Mailchimp’s pricing looks reasonable, it is only as long as subscribers are limited because the price can get pretty steep as the contacts increase. The SMS services are also reasonably priced, while Mailchimp requires marketers to set up an online store with them for sending SMS.

Where Mailchimp beats Sendinblue 

Sendinblue doesn’t offer as many audience management or reporting tools as Mailchimp. Its email builder is better than Sendinblue’s, and not many competitors, in general, can match up to Mailchimp’s social media tracking for precise reports.

In addition, Mailchimp is more intuitive and user-friendly, especially for beginners, and the Sendinblue system can sometimes slow down.

Notably, Mailchimp’s Standard plan has significantly advanced tools and capabilities comparable to those offered by Sendinblue’s Business and Premium plans.

4) Klaviyo


This Mailchimp alternative is a popular software that enables businesses to deliver customers personalized email and SMS communications. Klaviyo’s robust features and predictive analytics platform help marketers drive conversions and boost repeat purchases and customer lifetime values.

Klaviyo email marketing leverages data to help businesses develop engaging customer relationships at scale and experiment with messaging for improved outcomes. The ultimate range of Klaviyo integrations enables users to extract data from a platform into Klaviyo seamlessly.

For custom softwares which aren’t in their directory, Klaviyo’s open API facilitates direct integration.

Where Klaviyo trumps Mailchimp

Klaviyo is better suited for larger eCommerce businesses seeking a powerful marketing tool that integrates without friction into their existing CRM and online store.

Klaviyo’s features are oriented toward fast-growing retail brands that depend on in-depth analytics, superior automation capabilities, and multivariate testing.

In short, Klaviyo is ideal for those looking to sell products online and get fast ROI on marketing initiatives.

Where Mailchimp beats Klaviyo

While Klaviyo’s Pricing is more than Mailchimp for 10,000+ contacts, they offer comparatively lesser marketing features, channels, and integrations.

For instance, while both offer Email marketing, only Mailchimp offers social media posts and ads, google remarketing ads, postcards, and websites.

Mailchimp is a better choice for small businesses and startups looking for a comprehensive and affordable marketing tool.

Mailchimp’s website builder, CRM, and digital marketing software are ideal for budget-conscious marketers, especially where the main objective is creating a diverse digital strategy, increasing subscribers and emails instead of granular analytics and customization.

5) Omnisend


Email and SMS platform Omnisend is more inclined toward ecommerce. This reflects in its conversion-driven automation and segmentation capabilities. Its superior features in this space score over MailChimp’s ecommerce features.

By sending personalized messages to audiences through suitable channels at an appropriate time, it helps provide shoppers with tailored messaging for a unique shopping experience. This enables marketers to rise above the promotional clutter and enjoy better outcomes. This enables marketers to rise above the promotional clutter and enjoy better outcomes with Omnisend Email Marketing.

Omnisend integrates well with Shopify and can be used with other ecommerce platforms, including, WooCommerce, BigCommerce, Magento, Volusion, and PrestaShop.

Where Omnisend trumps Mailchimp

Omnisend provides a range of automation for ecommerce businesses, for example, browse abandonment and cart recovery, similar to Mailchimp.

However, it takes customer engagement a notch higher with out-of-the-box features like gamified forms, interactive gift boxes, automated product recommendations, signing-up incentives, and even ‘live view’ website tracking. These features are all aimed at facilitating conversions.

Other places where Omnisend scores are its modern landing page templates, more integrations, more channels, and email list segmentation based on highly granular data. The latter includes customers who have purchased a particular product or used discount codes and free SMS marketing.

Where Mailchimp beats Omnisend

Mailchimp is a generic platform that almost anyone, especially small businesses, can use. Except for ecommerce, MailChimp is a versatile platform, offering a wide range of automation and email template options.

Furthermore, Mailchimp pricing starts relatively low than other tools in the same market.

6) AWeber


This Mailchimp alternative is a leading email marketing software that enables small businesses worldwide reliably connect with prospects and customers.

Apart from its award-winning US-based 24/7 customer support, AWeber helps marketers – even newcomers- easily build responsive landing pages, lead generation and manage contacts, send captivating emails and instant push notifications, and evaluate results. Its 1,000+ partner software solutions enable frictionless integration with apps and services.

All this and more makes Aweber email marketing a go-to choice for old and new marketers alike. Whether you need to welcome new subscribers, integrate your social media channels, or create beautiful templates from scratch, Aweber has something for everything.

Where AWeber trumps Mailchimp

AWeber is much cheaper than Mailchimp, its free plan is not as restricted, and you can code your own templates on any of its plans, while Mailchimp charges additional for this.

AWeber has more templates than Mailchimp, and you can use AMP for email too. Further, unlike Mailchimp, you can send to multiple lists at once with AWeber.

AWeber’s autoresponders – although basic – are easier to set up. Likewise, the interface is more user-friendly, and important features are more easily accessible. Also, editing text with the e-newsletter builder is easier than with Mailchimp.

Furthermore, free access to the stock image library helps design attractive mailouts, and the software integrates easily with Canva- a popular graphic design tool.

Comprehensive AWeber support is accessible on all paid plans. In contrast, Mailchimp provides phone support only on its ‘Premium’ plan.

Where Mailchimp beats AWeber

Mailchimp is a more wholesome-featured tool, providing advanced automation features than AWeber and website-building capabilities too. Its landing page creator tracks the landing page performance.

For lists having less than 500 records, hosting with Mailchimp is more economical. Mailchimp supports a broader range of integrations with third-party apps and provides send-time optimization functionality.

It’s easier to implement unique thank-you and confirmation pages in different languages. Also, Mailchimp provides support in more languages.

7) ActiveCampaign


Activecampaign is another Mailchimp alternative that offers software for customer experience automation (CXA), combining transactional email, email marketing, marketing and sales automation, and CRM categories.

Its cutting-edge marketing automation capabilities make it an excellent Mailchimp alternative. All plans come with unlimited emails.

Where Activecampaign trumps Mailchimp

Active Campaign’s email sequences automation is among the best. You can quickly build highly complex email sequences and administer several parameters. You can tag users based on specific criteria, implement A/B tests or generate complex timed automation.

Active Campaign’s robust CRM system is supported by frequent introductions of new features. This enhances content personalization on your website/landing pages when users get there via your email marketing.

Segmentation automation capabilities are better than Mailchimp too. To conclude, Active Campaign offers excellent customer services and works cheaper than Mailchimp.

Where Mailchimp beats Activecampaign 

Mailchimp has better ecommerce tracking capabilities, while ActiveCampaign provides purchase tracking for BigCommerce, Shopify, and WooCommerce only.

Notably, while ActiveCampaign’s integration with WooCommerce is a paid service (from $70 on the Plus plan and above), with Mailchimp, this integration comes free. 

8) Moosend


Moosend is another Mailchimp alternative that is designed to enable small businesses to drive revenue growth by implementing marketing campaigns and delivering automation experiences on a user-friendly yet modern platform.

Its automation workflows are among the most robust in the category, and users can create unlimited custom data fields and segments on the platform.

It has around 70 pre-designed email templates, and its third-party integration platforms are limited compared to others. The free plan includes customer support five days a week and does not include priority or phone support.

Where Moosend trumps Mailchimp

While both offer a range of similar features, such as advanced list segmentation, A/B testing, drag-and-drop editor, and automation capabilities, Moosend has certain advantages over Mailchimp.

For starters, Moosend’s chief advantage is that you pay lesser for similar features. Secondly, Mailchimp’s 200 email daily limit does restrict its email functionality, whereas Moosend’s unlimited email sends and several templates give it an edge.

Moosend’s simple user interface, automation features, deliverability rate, forms, landing pages, and support options are overall more impressive than Mailchimp.

For example, Moosend’s robust visual automation builder allows you to preview your workflows, unlike Mailchimp.

Where Mailchimp beats Moosend

Mailchimp’s user-friendly interface (easier to learn than Moosend), excellent list management features, email templates, Email A/B testing capabilities, rich suite of integrations, and an entirely Free plan, make it a preferred choice for startups and small businesses.

At the same time, Mailchimp’s capabilities to handle large email volumes make it feasible for enterprises too.

 9) Mailjet


Mailjet is an email marketing delivery solution that allows email marketers to send thousands of emails daily, track email lists, and obtain reliable analytics.

It provides tools for responsive email design and personalized and professional email automation to scale while optimizing deliverability.

Mailjet offers email API for simple integrations. Digital marketers across all enterprise sizes use it.

Where Mailjet trumps Mailchimp

Mailjet strongly emphasizes email deliverability and scores over Mailchimp in this area. Therefore, it’s better than Mailchimp for sending transactional emails. 

Furthermore, Mailjet has comparatively superior segmentation capabilities and offers free storage of unlimited contacts, unlike Mailchimp. Its drag-and-drop email editor facilitates real-time collaboration with other teammates to enhance the design process – a feature absent in Mailchimp.

Another big plus for Mailjet is while Mailchimp’s plans are based on the number of contacts in the list, with Mailjet, you only pay for the emails you send.

In addition to a free plan with up to 200 emails per day (up to 6,000 emails per month) and unlimited contact limit, Mailjet’s paid plans are also some of the most economical costs.

Where Mailchimp beats Mailjet

Mailchimp has more reliable automation capabilities, while Mailjet’s automation is restricted to date-based and contact field conditions. Mailjet lacks more behavioral triggers, for example, ‘X link has been clicked.’

So, if you have substantial contacts but don’t require advanced features, Mailjet might be a great Mailchimp alternative. However, if you seek flexible automation workflows and extensive split testing options, Mailchimp is more suitable.

10) Zoho Campaigns


Zoho Campaigns can also be a great mailchimp alternative which can help you generate, send, share, and monitor email campaigns quickly and efficiently. The solution is designed with a broad range of features to make the automation and personalization of email campaigns simple, affordable, and user-friendly.

Where Zoho Campaigns trumps Mailchimp

Compared to Mailchimp, Zoho Campaign’s superior features include its ability to create and manage multiple brands and suit organizations managing multiple campaigns while keeping messaging separate.

Zoho’s responsive, automated workflows and advanced segmentation facilitate comparatively more personalized and automated campaigns tailored to individual customers.

Its feature-rich platform offers more enterprise-level functionality than MailChimp, including automation and AI-backed targeting. At the same time, the dynamic content feature helps marketers leverage data from diverse sources to create more engaging emails.

Also, in comparison, Zoho Campaigns is better suited for long-term scalability. Its automation is more robust, while flexible pricing allows marketers to align plans matching business needs, target specific audiences, optimize campaigns, and maximize ROI.

Where Mailchimp beats Zoho Campaigns

MailChimp has an advantage in terms of usability. Its drag-and-drop editor is more intuitive than the capabilities offered by Zoho Campaigns.

MailChimp also makes it a lot easier for new users, especially those who are not tech-savvy, to set up their email marketing with detailed tutorials and access to comprehensive knowledge resources.

Furthermore, as MailChimp seamlessly integrates with several third-party apps, enhancing the platform’s functionality becomes easier.

11) MailerLite


MailerLite is an automation tool to enhance how individual content creators and SMEs implement email marketing for business growth.

The key emphasis of MailerLite is simplicity, so it provides customers with simple, straightforward, and user-friendly tools, including a website builder, a drag-and-drop email editor, and an intuitive subscriber management platform.

Where MailerLite trumps Mailchimp

For starters, with multilingual options (5 languages), superior email and landing page designs, MailerLite edges over Mailchimp. (The templates are available only on paid plans).

However, MailerLite’s free plan (1,000 subscribers and 12,000 emails) is significantly more liberal than Mailchimp’s freemium plan.

Overall, MailerLite’s paid plans are substantially cheaper than Mailchimp, making it a suitable Mailchimp alternative for SMEs with a tight budget. MailierLite also has an app for iOS, and a website builder, making it easy to manage when you’re on the go!

Where Mailchimp beats MailerLite

Mailchimp is easier to set up, especially for newcomers or businesses with a small list of emails. Secondly, Mailchimp offers a more diverse range of professional templates that adapt quickly to brands and a user-friendly drag-and-drop editor to build emails.

Furthermore, Mailchimp (its Standard plan onwards) provides significantly more in-depth analytics, including conversion data for calculating ROI and smart recommendations, as well as send-time optimization.

In short, Mailchimp is better for solutions that extend beyond emails, such as advanced reporting, scales better (it comes at a price), and, finally, greater speed and reliability.

12) Drip


Drift can also be another MailChimp alternative that is a mobile and web messaging app designed for sales, marketing, and support teams. It chiefly focuses on marketing automation for online businesses by personalizing experiences for ecommerce owners.

Drift enables businesses to reach their customers in real-time via chat, email, voice, or video to help generate trust and accelerate business growth.

Where Drip trumps Mailchimp

Drip’s better-looking and sleek UI, accessible features in the top bar, and enhanced email-sending features such as ‘Global Styles’ and ‘Expiring URL’s’ makes it a winner when compared to MailChimp.

Furthermore, Drip’s superior deliverability and more intuitive and advanced automation builder facilitates a versatile campaign automating experience, which MailChimp lacks.

Also, while Drip cannot A/B test variations in email content, its workflow automation can run a split test. Notably, MailChimp does not provide automation split testing.

Where Mailchimp beats Drip

In terms of integrations, MailChimp is a more formidable platform offering over 200+ integrations, thanks to its long-standing market presence.

Furthermore, you can quickly build customizable landing pages on MailChimp, unlike Drip, which requires external support.

Finally, though Drip offers more features, MailChimp is more affordable, which makes it more suitable for casual bloggers and small businesses. And, while MailChimp, offers a free plan that lets you test the platform as long as you want, Drip offers a 14-day free trial only.

13) Campaigner


Campaigner is a robust email marketing platform and another best Mailchimp alternative for all businesses, including SMEs and large enterprises.

It can integrate with external data, filter customer addresses, and appropriately communicate one-to-one emails.

Campaigner’s email messaging integration abilities with Facebook, Twitter, and other social media help businesses improve the effectiveness of their email campaigns. It also tracks purchases, user activity, and related shopping data based on its email sends.

Where Campaigner trumps Mailchimp

Though there’s a learning curve involved, designing email campaigns is relatively easy once you learn the ropes. Though there is more scope for customization, Campaigner has a sound reporting system.

Simple use of clicks and opens enables follow-up with people while providing the critical data needed to grow a business.

Where Mailchimp beats Campaigner

MailChimp is more customizable and user-friendly than Campaigner. Likewise, its drag-and-drop features are better of the two. Its usability is simple and straightforward; anyone without basic internet know-how can use it.

14) GetResponse


GetResponse is a comprehensive marketing platform and another best mailchimp alternative that customers use to leverage email automation, landing pages, and sales funnel building to maximize their marketing potential.

Its email software is specifically targeted at small businesses seeking to create email campaigns, host webinars, and sell products.

Where GetResponse trumps Mailchimp

For starters, GetReponse offers tools and capabilities for A/B testing of landing pages, webinars, web push notifications, live chats, and conversion funnels, which are absent on the Mailchimp platform.

Further, while both integrate with several software solutions, GetResponse being more helpful with its API gets ahead of Mailchimp.

Also, GetResponse provides multilingual global support with customer services agents located worldwide. In contrast, Mailchimp offers 24/7 live chat and email support on its paid plans, and phone support is exclusively available on its most expensive plan.

Where Mailchimp beats GetResponse

Though GetResponse is easy to use once up and operational, it has a steep learning curve, which takes up valuable time. In comparison, Mailchimp is a good match for new users.

Its well-designed user interface, navigation, and automated templates make it easy to learn and implement email marketing without special training.

Also, Mailchimp’s in-app advice is personalized based on the customer’s specific needs, and its user-friendly analytics provide actionable insight easily.

To conclude, though GetResponse’s least-expensive pricing offers marginally better value, Mailchimp’s free pricing plan includes many advanced features, making it a preferred option for those on a tight budget.


In summary, all these mailchimp alternatives have their own unique set of features and capabilities that may be beneficial depending on what you’re looking for. Ultimately, the decision should come down to which one best fits your business needs and budget. When considering any of these solutions, make sure to weigh up the pros and cons carefully before making an informed choice.

At InboxArmy, we strive to provide our customers with the optimal email marketing solutions tailored to their needs. Our email marketing services agency is well-versed in the complexities of ESP selection and takes into account all relevant factors like requirements, resource availability, expectations, and more. 


About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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