14 Best Hubpost Alternatives & Competitors For Your Business

Written by: Chris Donald
Chris is Managing Partner at InboxArmy and has more than 25 years of experience in email marketing

HubSpot provides businesses with all the software, integrations, and resources needed to market and sell more effectively by monitoring leads, automating sales pipeline management, managing leads and contacts, and email campaigning and tracking. So if you are aiming to hire a Hubspot email expert, it is never a bad idea! At InboxArmy, we can help you set up winning campaigns by leveraging the full spectrum of Hubspot capabilities.

HubSpot is especially suitable for new CRM users, especially those wanting to leverage its email marketing functionality. It offers users a range of benefits such as free core CRM software, real-time notification of leads’ behaviors, personalized email sequences, and more.

On the other hand, HubSpot marketing per-user plans can be expensive for some small businesses, and it offers only one email per contact. So, if you’re casting about for a CRM system, this article will guide you on the different HubSpot competitors.

6 Big Drawbacks of Hubspot

Hubspot packs a powerful punch when it comes to inbound marketing, sales, and customer service. But it has its own set of drawbacks that you must be aware of before tying the knot with this platform. Let’s take a deep dive into six of these big disadvantages:

Climbing the Pricey Ladder

Although the Starter plan sounds right at just $50 a month, the lure fades quickly for small businesses or budget-conscious users. With limited features in its free version, Hubspot tempts you to upgrade, and as your business expands, costs tend to skyrocket.

For instance, the Professional plan adds another 1,000 contacts to your database but burns an $800 hole in your pocket every month. And if you need more than that, brace yourself for the Enterprise plan, costing $3,200 per month with a cap of 10,000 contacts.

Shackled by Contracts

Flexibility isn’t Hubspot’s strong suit and contracts feel like handcuffs for businesses. Once you commit to a six or 12-month contract, you’re locked in with no escape.

No early cancellations or refunds, even if you don’t utilize all the features or discover you loathe a particular tool. You’ll continue to be billed until you’ve fulfilled the entire contract cost.

Templates are Hard to Modify

Hubspot email templates can be a maze to modify without CSS expertise. If you lack in-house talent, you’ll find yourself stuck in a swamp of complexity. With other alternatives offering a more user-friendly approach to building or editing email templates, you could save time and money and maintain control over your creative process.

A/B Unavailable On Low Tiers

Split testing, a powerful tool for improving performance, is reserved for those willing to pay for the Professional package at $800 per month. If you want to compare different versions of ads or landing pages to optimize results, you’ll have to upgrade or look elsewhere.

Stunted Reporting

Compared to its competitors, Hubspot’s reporting stumbles in offering diverse and detailed insights. The lack of segmented traffic reports and data on mobile user behavior leaves you blind to crucial audience analytics.

Without these insights, you’re missing a significant piece of the puzzle to drive your marketing strategy.

Additional Technical Support Is Paid

While Hubspot might be user-friendly for some features, if your company needs ongoing technical support, prepare to bear some additional expenses. Hubspot CRM charges for technical assistance whenever you need it, putting a strain on your resources.

What Hubspot Does Well

As an all-in-one powerhouse, Hubspot has successfully harnessed the potential to revolutionize digital marketing, sales, and customer service. Here are the aspects the platform truly excels in:

1) Centralized Data for Streamlined Operations

HubSpot’s Growth Suite excels at consolidating marketing, sales, and customer service data within a single CRM system. This unified approach eliminates the need for syncing information across platforms or duplicating efforts, saving valuable time and resources.

In addition, with centralized data, professionals can efficiently generate comprehensive reports on customer interactions and their entire journey. This empowers businesses to make data-driven decisions and enhance customer experiences rather than relying on intuition.

2) Expansive App Marketplace for Seamless Integrations

HubSpot acknowledges the diverse needs of businesses by offering a vast App Marketplace, which simplifies connecting various marketing, sales, and customer service tools.

This ever-growing ecosystem of integration partners enables you to find suitable integrations, understand their shared functionalities, and effortlessly incorporate them into your HubSpot portal. In addition, by facilitating seamless connections with other tools, HubSpot further centralizes data management and optimizes your overall processes.

3) Scalable Platform for Evolving Business Needs

HubSpot’s adaptability sets it apart as a platform that can grow with your business. With the option to start with a free account, you can explore the platform and its features before fully committing.

HubSpot’s scalable nature ensures that it evolves with your business requirements, making it easy to upgrade and unlock additional functionalities as needed. By choosing the Growth Suite, which encompasses Marketing, Sales, and Service Hubs, you can benefit from a 25% discount on standalone prices, adding further value to your investment.

4) Effortless Connectivity for Enhanced Customer Engagement

HubSpot’s CRM stands out due to its seamless connectivity with Marketing, Sales, and Service Hubs, eliminating the need for additional sales acceleration or enablement platforms.

This effortless integration simplifies your tech stack and ensures smooth operations. By combining these tools, HubSpot allows you to establish a comprehensive customer engagement platform, streamlining your sales team’s efforts and fostering stronger customer relationships.

14 Powerful HubSpot Alternatives (Comparison table)

Alternative What Makes It Better? What Makes Hubspot Better?

Salesforce

1_Salesforce-min

  • Extensive suite of features
  • Sales forecasting and reporting more organically built
  • Creates an enterprise-wide ecosystem on one platform
  • Apt for large sales teams
  • Ideal for mid to large-sized businesses
  • Smaller learning curve and superior interface
  • HubSpot’s App Marketplace is more curated and user-friendly
  • Ideal for SME organizations

Mailchimp

2_Mailchimp-min

  • Simple and easy-to-use marketing platform
  • Intuitive features for captivating marketing campaigns
  • AI-based content optimizer
  • Fit for business models that rely on shorter buyer lifecycles
  • Flexible pricing options
  • Leading choice among marketers
  • Seamlessly integrates sales components
  • Ideal for growth-oriented companies

Zoho CRM

3_Zoho CRM-min

  • Paid plans are relatively reasonably priced
  • 3 different views for contacts, leads, deals, and accounts
  • Implement filters based on activity type
  • Unlimited reports and custom dashboards
  • Pay-per-need pricing model
  • Sleeker, more modern interface
  • Speedy and reliable customer support
  • Additional tools like event management and split testing

Marketo Engage

4_Marketo Engage-min

  • Easily leveraged for both B2C and B2B
  • Helps create highly personalized content
  • Drag-and-drop tools, and automated response system
  • Superior analytics in filtering data discrepancies
  • Fit for personalized brand experiences
  • More affordable and better fit for small businesses
  • Best-in-class suite of built-in CRM integrations
  • Dedicated support on its Professional and Enterprise plans

Active Campaign

5_Active Campaign-min

  • Average learning curve and intuitive design
  • Superior personalization and automation
  • Better option for entrepreneurs and small businesses
  • More support and onboarding perks than HubSpot, such as free data migration
  • Ideal choice for list segmentation
  • More customizable dashboard with custom report widgets
  • Custom report builder for reporting ease and functionality
  • Workflows come with more app integrations

Pipedrive

6_Pipedrive-min

  • Integrates seamlessly with top email apps
  • Excellent API to match HubSpot’s integrations
  • Ideal for small to medium-sized sales teams
  • Cheaper than Hubspot
  • Supports more broad-ranging needs across marketing, sales, customer service, CMS, & operations
  • Marketing features such as forms and landing pages
  • Many more direct integrations with third-party tools

SendinBlue

7_SendinBlue-min

  • Offers unlimited contacts and an in-built CRM, web tracking, and marketing automation
  • Editor is user-friendly and includes many templates
  • Lets you manage communications on various channels
  • Ideal for significant number of contacts but limited emails sends per month
  • Superior deal tracking and pipeline management
  • Advanced automation, lead management and reporting
  • Ideal for large enterprises that want an all-in-one marketing platform

Omnisend

8_Omnisend-min

  • More affordable, powerful and user-friendly
  • Deep focus on email marketing and e-commerce
  • Offers transactional messages for e-commerce
  • Complete marketing suite with customized emails
  • Rich analytics with insights into customer experiences
  • Strategically integrate all marketing functions into a single platform

EngageBay

9_EngageBay-min

  • Affordable and suits small businesses, startups, and digital marketing agencies
  • Offers a forever free plan and has no opt-out terms
  • Easier to scale as your company grows with better paced plan upgrades
  • Free onboarding for its Growth plan
  • Comprehensive resources in the HubSpot academy
  • More integrations than EngageBay
  • EngageBay’s free plans have limited emails and contacts compared to HubSpot

GetResponse

10_GetResponse-min

  • Offers auto-funneling and landing pages to capture and nurture new leads
  • AI-powered subject line generator
  • Value-for-money pricing with no minimal commitment
  • Excellent option for small businesses & startups
  • HubSpot offers a free CRM
  • Centralized marketing and CRM platform with comprehensive reporting

Dotdigital

11_Dotdigital-min

  • Functionality extends beyond marketing automation
  • ‘CRM Lite’ main features that help to collect varying customer data
  • Email marketing capabilities
  • Integrates sales and marketing teams
  • DotDigital lacks regular updates compared to Hubspot
  • Hubspot is a much better option when it comes to CRM

Moosend

12_Moosend-min

  • Automation features which are more accessible and user-friendly
  • Customized reports provide better personalization with metrics
  • Much more affordable than HubSpot starting at $9/month
  • Hubspot provides support in 6 languages
  • Knowledgeable customer support agents
  • Hubspot can be deployed on the cloud, Android, and iOS devices.
  • Moosend is only available on the cloud

Freshsales

13_Freshsales-min

  • Price rise between tiers is much less steep
  • Free plan available for new users
  • User-friendly interface and drag-and-drop deal pipeline
  • Leads scoring that makes it easier to analyze them
  • Affordable CRM software that is more suitable for small businesses
  • Detailed reports – even on the free plan
  • HubSpot’s free plan (1M contacts) offers more value than Freshsales

Constant Contact (formerly SharpSpring)

14_Constant Contact -min

  • Ideal for small to medium businesses and marketing agencies
  • Flexible platform. Easy to set up and administer
  • Upload speed of contacts is much faster
  • No time restrictions on a contract
  • Leverages AI for duplicate records management
  • A/B testing capabilities are much more extensive
  • Can test different versions of content, design, & subject line

 

14 Powerful HubSpot Alternatives (Detailed comparison)

 

1) Salesforce

1-Salesforce-min

CRM platform Salesforce is a great HubSpot alternative pioneer in this space. It offers a suite of sophisticated tools for sales, marketing, service, and more to connect companies with their customers. Having been built through acquisitions, the experience, and connections could vary based on the products used.

Salesforce’s CRM is recognized for its superior capabilities in leveraging cloud technology and building various applications for providing businesses with critical insights into their services through analytics and apps.

Where Salesforce outshines HubSpot

Salesforce’s extensive suite of features makes it a leading CRM. Its sales forecasting and reporting capabilities are more organically built into the platform than HubSpot.

Moreover, it’s also more customizable allowing users to add specific new features with standalone apps, mix and match additional tools, and even access custom coding for customizing anything they want.

Hiring Salesforce email experts is ideal for mid to large-sized businesses looking for a powerful tool to manage sales leads and assess sales opportunities. It enables users to create an enterprise-wide ecosystem on one platform, with plenty of scope for customization. Large sales teams benefit significantly from the platform’s collaboration and opportunity assessment tools.

Where HubSpot beats Salesforce

Though HubSpot’s App Marketplace does not offer as many apps compared to Salesforce, it offers a much more curated and user-friendly experience.

HubSpot email services has a smaller learning curve, provides a superior interface, and offers more versatile sales and marketing and sales tools at accessible price points (including a limited-feature free tier). HubSpot is a better fit for SME organizations looking for a CRM solution.

2) Mailchimp

2-Mailchimp-min

Mailchimp is a much-in-demand email marketing software designed to enable small and growing businesses and enterprises to create, implement, and track ad and email campaigns.

Mailchimp email experts enable organizations to create effective multichannel marketing campaigns confidently, manage subscribers, access custom reports, view email click-through rates and success rates, track emails, and other marketing efforts – all on a single platform. The mobile app version lets you send and monitor projects from any location – an ideal fit for users on the go.

Where Mailchimp outshines HubSpot

Mailchimp is a more suitable right marketing platform for businesses that need a simple and easy-to-use tool with excellent capabilities that even beginners can use for community building.

The intuitive features make it easy to create captivating marketing campaigns. Furthermore, Mailchimp’s AI-based content optimizer can help create successful campaigns. 

Mailchimp pricing plans are more feasible option for business models that rely on shorter buyer lifecycles and prefer flexible pricing.

Where HubSpot beats Mailchimp

HubSpot, on its part, is a leading choice among marketers looking for marketing tools that comprise robust CRM capabilities. Furthermore, as HubSpot seamlessly integrates sales components, it eliminates the need for using separate software to build or nurture leads.

These capabilities make Hubpsot an ideal suit for growth-oriented companies or senior marketing executives who are ready to move on from a platform that goes beyond email marketing.

3) Zoho CRM

3-Zoho_CRMs-min

Zoho is a unique one-stop marketing solution offering email hosting, website creation, CRM software, project management, accounting, and customer service software. 

It’s free version can support up to 3 users. It provides key features, including leads, contact management, multichannel marketing, deals, events, integrations with other Zoho apps, and many other capabilities.

Where Zoho CRM outshines HubSpot

Along with a free plan, it’s paid plans are relatively reasonably priced, and you only pay for what you require. Also, in contrast to HubSpot’s two views, it offers a range of three different views for contacts, leads, deals, and accounts.

Furthermore, The unique ‘activities’ section enables marketers to implement filters based on activity type, For example, open tasks and tomorrow’s meetings. With several filters, finding something that matches your specific needs is easy.

Another winning feature is the comprehensive and user-friendly analytics features; you can generate unlimited reports and create custom dashboards.

In a nutshell, it caters to SMEs and big enterprises. Since it does not have set-up fees and follows a pay-per-your-need pricing model, it’s a good idea to explore if Zoho meets your requirements. 

Where HubSpot beats Zoho CRM

While Zoho’s interface is relatively simple and easily navigable, HubSpot has a sleeker, more modern interface. Furthermore, as Zoho does not offer live chat support, it may be complex for new users to set up. In contrast, HubSpot provides speedy and reliable customer service.

Additionally, HubSpot provides tools, including event management and split testing, which are missing on the Zoho CRM platform.

4) Marketo Engage

4-Marketo-min

Adobe’s Marketo Engage – offers an end-to-end engagement solution enabling marketers to map, design, and automate customer journeys and optimize business processes.

It could also be one of the best HubSpot alternatives which leverages automation, lead development, AI-driven content personalization, cross-channel engagement capabilities, account-based marketing, and other tools to connect companies with customers and drive loyalty and revenue growth while saving time and resources

Where Marketo Engage outshines HubSpot

Though most Marketo customers are in B2B, it can easily be leveraged for B2C businesses too.

Marketo helps create highly personalized content and tailor marketing campaigns to specific audiences. It outshines HubSpot analytics in filtering data discrepancies and allocating multiple assets for various product channels.

Its campaign creation and superior, customizable interface, design suite with templates, drag-and-drop tools, and automated response system facilitate meaningful interactions with specific target audiences.

Based on its overall features, Marketo is geared toward brands seeking to provide customers with a personalized experience and distinguish them from the clutter in hyper-saturated markets.

Where HubSpot beats Marketo Engage

HubSpot is the more affordable option, making it more suited for small businesses. It’s also easier to use than Marketo, with detailed instructions for using the tools, and a Learning Center, boosting HubSpot’s overall usability. 

Despite Marketo having several custom features, HubSpot surpasses it with its best-in-class suite of built-in CRM integrations. 

HubSpot offers phone and email support on its Professional and Enterprise plans. In contrast, Marketo provides elementary support to all users, but full support is charged additionally. 

5) Active Campaign

5-ActiveCampaign-min

This popular Customer Experience Automation platform is designed to enable businesses meaningfully connect and engage with customers by automating many back-end sales, marketing, and support processes. 

ActiveCampaign offers one core product with other add-on specialty sales and service tools and features to optimize customer experiences.

Where Active Campaign outshines HubSpot

The Active Campaign platform has an average learning curve. Active Campaign’s more specific email split testing features, intuitive design, and navigation make it easier to use than HubSpot.

ActiveCampaign is more focused on email marketing than HubSpot, centered around CRM. For this reason, when it comes to hiring Activcampaign email consultants, they can help you with superior personalization and automation at reasonable costs on all plans, making it a winner in this case.

Active Campaign is a better option for entrepreneurs and small businesses looking for powerful email features (as their most crucial critical channel) and CRM tools at affordable costs.

It offers more support and onboarding perks (for example, free data migration on all plans) than HubSpot and is also a better choice when list segmentation is a vital requirement.

Where HubSpot beats Active Campaign

Though Active Campaign’s robust dashboard is very user-friendly, HubSpot’s dashboard is more customizable and integrates custom report widgets more easily.

Active Campaign also edges past Hubspot in reporting ease and functionality with features like the custom report builder suiting the needs of businesses that highly value analytics. 

FurtherHubSpot’s workflows also benefit from more app integrations compared to ActiveCampaign. And, for businesses that don’t have a CMS, HubSpot’s capability to manage basic content needs is better than ActiveCampaign.

6) Pipedrive

6-Pipedrive-min

CRM software Pipedrive is a robust solution chiefly directed towards sales and suitable for SME businesses. Pipedrive offers a wide range of customization options and dashboard features. Its interface is user-friendly and navigable by users, even those just starting. It provides excellent reporting features and credible multi-channel support.

Where Pipedrive outshines HubSpot

Being a sales-centered CRM, Pipedrive is better placed to deliver more comprehensive solutions to sales teams than HubSpot. 

All Pipedrive plans integrate seamlessly with top email apps, and all plans (except Essentials) come with customizable email templates and scheduling, group emailing, and more. Although HubSpot offers more integrations, Pipedrive boasts an excellent API to match it.

If you run a small to medium-sized sales team, Pipedrive is likely a better bet for a reasonably priced CRM that provides the essentials. You can pay for a single user, a feature absent in HubSpot.

Monthly plans start at $11.90/month/user and incrementally rise as you scale up. In contrast, HubSpot’s Starter CRM Suite starts at $30/month.

Where HubSpot beats Pipedrive

For starters, while Pipedrive leans towards meeting the needs of sales teams, HubSpot supports more broad-ranging needs across marketing, sales, customer service, CMS, and operations.

HubSpot is preferred for marketers seeking a free yet effective solution comprising essential marketing features such as forms and landing pages. 

Furthermore, HubSpot provides many more direct integrations with third-party tools. Its extensive one-stop marketing suite offers functionality not provided by Pipedrive.

7) SendinBlue

7-Sendinblue-min

Sendinblue is a popular offering focused on leveraging email marketing to facilitate lead nurturing and conversions Its capabilities span email, CRM, and transactional emails, to autoresponders, landing pages, and more to enable meaningful engagement with customers and generate opportunities for revenue growth. While it has a free plan, its paid plans are pretty reasonable too.

Where SendinBlue outshines HubSpot

Sendinblue is ideal if you’re just starting with email and want to begin with some easy and affordable. It offers unlimited contacts and an in-built CRM, web tracking, and marketing automation as part of a free service. 

On upgrading to a paid plan, the increments are marginal, but you can access more exciting features, like sending transactional emails such as invoices, sign-up emails, and order notifications, which you don’t get with HubSpot.

Also, as Sendinblue charges per email and not per contact, it is an excellent alternative for brands with a significant number of contacts, but limited email sends per month.

Sendinblue’s editor is user-friendly and includes a reasonably broad choice of templates, even in its free plan. In comparison, the free tier in HubSpot crm does not include any templates, and one would have to move up to the Marketing Starter package just to access this feature. 

And if you’re aiming to hire Sendinblue email experts, an advantage is that the platform lets you manage communications with the Conversations dashboard on various channels. It also lets you stay updated on messages via Facebook Messenger, Instagram, and live chat leads.

Finally, Paris-based Sendinblue is also GDPR compliant, so you can confidently expand across Europe while keeping your business secure and compliant.

Where HubSpot beats SendinBlue

HubSpot’s CRM capabilities excel against Sendinblue. Its deal tracking and pipeline management capabilities are much more superior to Sendinblue

HubSpot edges past many platforms, including Sendinblue, based on its advanced automation, lead management, and reporting capabilities. It is an ideal for large enterprises that want an all-in-one marketing platform. 

8) Omnisend

8-Omnisend-min

Marketing automation tool Omnisend caters to ecommerce of all sizes, from offering email service and a range of tools to cover everything from creating engaging email campaigns to automating workflows.

Its pre-built templates help marketers save time and effort while creating personalized campaigns, and its robust segmentation and targeting tools help deliver campaigns to the right target audience.

Furthermore, the powerful landing page builder facilitates lead capture and product promotion through customized pages.

Omnisend email marketing capabilities also include ecommerce SMS and MMS marketing, which enjoy high open rates.

Where Omnisend outshines HubSpot

If you run an ecommerce company and send transactional messages, Omnisend would be a better option. It is also not only more affordable but also a comparatively more powerful yet user-friendly marketing automation tool compared to HubSpot. 

The platform’s deep focus on email marketing and e-commerce makes it a more straightforward and streamlined tool, distinguishing it from the competition, including HubSpot.

Where HubSpot beats Omnisend

HubSpot is a complete marketing suite with superior features for easily creating new, customized emails. Its CRM functionality facilitates sending personalized email campaigns for a tailored customer experience.

At the same time, rich analytics and data provide insights into how your marketing efforts impact customers’ experience across their purchase journey.

One of the key reasons to consider Hubspot will be if you’re planning to strategically integrate all of your marketing functions into a single software platform and/or if you already rely on Hubspot for significant functions.

9) EngageBay

9-EngageBay-min

EngageBay is a comprehensive sales, marketing, sales, and service automation platform with a free CRM tool. The platform is neatly organized into the Marketing, Sales, and Customer Support bays. 

It provides a variety of pre-designed, customizable templates and tools to create, manage, track, and analyze drip campaigns for nurturing customer relationships.

The platform also offers inline web forms and landing pages to drive lead generation, A/B testing, SMS marketing, and integrations with social media.

Where EngageBay outshines HubSpot

EngageBay is among the few all-in-one platforms under $100 and affordable compared to HubSpot. It suits small businesses, startups, and digital marketing agencies. 

EngageBay’s forever free plan (for 15 users) includes rich features and is not dissimilar to HubSpot’s. The difference is HubSpot’s steep pricing – especially when you factor in EngageBay’s comprehensiveness.

Furthermore, HubSpot seeks a 1-year commitment, while EngageBay has no such terms, and you can opt-out whenever you want.

Also, EngageBay offers free onboarding, beginning from its Growth plan. In contrast, HubSpot includes a mandatory onboarding fee for their Pro ($4,500)and Enterprise ($12,000) plans.

Finally, with HubSpot, upgrading comes with a steep price jump, while EngageBay gradually offers vital features with each upgrade, making it easier to scale as your company grows.

Where HubSpot beats EngageBay

Hubspot is one of the most complete platforms for sales, marketing, sales, and customer support. It’s relatively user-friendly, considering its capabilities. The HubSpot academy provides comprehensive, easy-to-understand resources on how to get different things done.

HubSpot offers more integrations than EngageBay, and you can leverage Hubspot’s different products individually or together. Also, EngageBay’s free plans have limited emails and contacts compared to HubSpot, which is a bit more liberal in this regard.

10) GetResponse 

10-GetResponse-min

GetResponse is a comprehensive marketing tool. It is designed to manage and enrich website, email, and SMS marketing.

Its extensive customization options help brands reflect their unique values in their emails, while advanced automation and email tracking features help businesses increase traffic and easily drive conversions.

The email list management tools enable custom segmentation based on subscriber behavior and actions.

Where GetResponse outshines HubSpot

GetResponse is an excellent HubSpot alternative, especially for those looking for auto-funneling and landing pages to capture and nurture new leads. You can also process payments through gateways, including PayPal, Stripe, and Square.

With over 180 responsive landing page templates, which you can A/B test for optimal results, and unlimited landing pages available on all plans, you benefit from this user-friendly feature even on its lowest plan.

The newly introduced AI subject line generator and the webinar software are other big plusses of GetResponse to promote traffic and lead generation.

GetResponse’s more affordable plans and flexible conditions outshine HubSpot in this department.

Its Plus plan offers superior automation and capabilities, including webinars and sales funnel at value-for-money pricing. Moreover, Hubspot’s Marketing platform requires a 12-month commitment.

Overall, GetReponse is an excellent option for small and large businesses and educational institutions. 

Where HubSpot beats GetResponse

As GetResponse does not offer CRM in its Free plan, HubSpot’s free CRM is a better option for those who only want a good, reliable CRM.

Also, HubSpot has the tools and capabilities to match the needs of businesses and agencies looking for a centralized marketing and CRM platform with comprehensive reporting.

11) Dotdigital

11-Dotdigital-min

Dotdigital is the world’s first carbon neutral, ISO14001, ISO 27701 & ISO27001 certified marketing automation platform. It enables digital marketers and developers to communicate effectively with customers across their purchase journey. 

Its user-friendly platform leverages customer data-driven insights to automate predictive cross-channel messaging. This helps drive customer engagement, conversion, and loyalty toward brands as they scale and grow. 

Dotdigital’s responsible marketing is based on its commitment to privacy, security, and sustainability.

Where Dotdigital outshines HubSpot

Dotdigital’s functionality extends beyond marketing automation with its ‘CRM Lite’ features enabling marketers to collect different customer points that can be leveraged in the marketing strategy.

Where HubSpot beats DotDigital

Some users have experienced issues regarding DotDigital features (viz-a-viz the cost) and performance, including that it lacks regular updates compared to other platforms.

Moreover, being more of a marketing automation platform (MAP), Dotdigital has limited CRM capabilities. In contrast, Hubspot is a leading name in CRM services, including email marketing.

If you want to grow your customer base and/or sales and marketing teams, HubSpot is a better option.

 12) Moosend

12-Moosend-min

Popular email marketing platform Moosend offers advanced automation and personalization marketing solutions. Businesses can efficiently implement mailing list segmentation, send newsletters, and analyze email campaign performance.

The drag-and-drop interface email automation editor is straightforward to learn. 

Moosend’s wide choice of email campaigns, automation templates, built-in A/B split testing, and data analytics tools enhance customer satisfaction and drive revenue growth.

Where Moosend outshines HubSpot

Though both offer automation features, most of Moosend’s tools focus on automation, making the interface more accessible and user-friendly and less time-consuming to implement. You can fully customize the pre-made email templates without prior CSS knowledge like HubSpot’s.

Furthermore, Moosend’s custom reports offer excellent personalization with metrics most relevant to your needs compared to HubSpot’s reporting features.

Also, Moosend is much more affordable, especially for small and medium-sized businesses new to email marketing.

For instance, the automation workflows available on the Pro Plan start at $9/month, compared to HubSpot’s automation features available in the Pro Package, which start at $800/month. Even for enterprises, HubSpot’s Marketing Hub can be very expensive, with plans starting at $3,200/month for up to 10K contacts.

Where HubSpot beats Moosend

Hubspot provides support in 6 languages, easily outperforming Moosend. It leverages various channels and helpful resources, including knowledgeable support agents, to enhance customer experience.

Moreover, Hubspot can be deployed on the cloud, Android, and iOS devices, while Moosend is only available on the cloud. This makes Hubspot ideal for marketers on the go!

 13) Freshsales

13_Freshsales-min

The Freshsales CRM software offers visual sales pipelines, custom reports, workflows, and much more, making it suitable for sales teams.

It has three paid plan options and the ‘Freshsales Suite’ option for those seeking additional marketing features.

Where Freshsales outshines HubSpot

Freshsales’ pricing structure is less complex, and the price rise between tiers is less steep compared to Hubspot. A free plan is available for new users.

Overall, the robust CRM software has a wide range of customization capabilities, the interface is reader-friendly, and the drag-and-drop deal pipeline view provides a quick overview of the relevant information. Likewise, leads are given scores, making them easier to analyze.

Freshsales’ affordable CRM software is more suitable for small businesses. And though the sales teams may find it more relevant, there are sufficient features for marketing in the Freshsales Suite.

Where HubSpot beats Freshsales

Freshsales’ free plan does not offer reports, while HubSpot’s detailed reports – even on the free plan – gives it an edge over FreshSales. 

Overall, HubSpot’s free plan (1M contacts) offers more value than Freshsales, especially for big businesses with many contacts.

14)  Constant Contact (formerly SharpSpring)

14-Constant-Contact-min

Constant Contact’s comprehensive full-funnel marketing and sales automation platform unifies marketing and sales to launch and monitor targeted campaigns. It helps personalize interactions to drive engagements and conversions and boost revenues.

Where Constant Contact (SharpSpring) beats HubSpot

SharpSpring is ideal for small to medium businesses and marketing agencies. Its flexible platform integrates easily with other tools and is easier to set up and administer. For instance, the upload speed of contacts is much faster than Hubspot.

Moreover, the annual and monthly payment options are a fraction of the cost of Hubspot. Unlike Hubspot, with Constant Contact, there are no contract time restrictions. You can opt out of the plan anytime and use the refund policy.

Where HubSpot beats Constant Contact (SharpSpring)

Hubspots, excellent customer service, training resources, superior visual automation workflows and analytics, SEO features, the more significant number of integrations, and multi-language content give it an edge over Constant Contact. In addition, Hubspot leverages AI for duplicate records management. 

Also, compared to Constant Contact’s limited A/B testing (only email subject line), Hubspot provides A/B testing features for different versions of content, design, subject line, and more for emails and landing pages.

FAQs About Alternatives To Hubspot

What is the best alternative to HubSpot?

The best alternative to HubSpot depends on the specific needs and requirements of the user, as different email marketing tools excel in different areas. For example, some alternatives offer better automation, while others provide more comprehensive analytics or a more user-friendly interface. We recommend reviewing our detailed comparison table in this blog post to determine the most suitable option for your email marketing needs.

Which are the cheapest alternatives to Hubspot?

Moosend is an affordable alternative to HubSpot, particularly for small and medium-sized businesses. For example, Moosend’s Pro Plan includes automation workflows at just $9/month.

In contrast, HubSpot’s automation features (Pro Plan) begin at $800/month. This makes Moosend a significantly more cost-effective option for businesses seeking budget-friendly email marketing solutions without sacrificing essential features. Other affordable alternatives include PipeDrive, Zoho CRM, and Klaviyo.

Who does HubSpot compete with?

HubSpot competes with various email marketing and CRM software providers, each offering different features and capabilities that cater to diverse business needs. Some of HubSpot’s main competitors include Salesforce, Mailchimp, Zoho CRM, Marketo, and Active Campaign. There are 9 other Hubspot alternatives as well that we have covered in this blog.

Is HubSpot or Pipedrive better?

Choosing between HubSpot and Pipedrive largely depends on your business needs and priorities.

Pipedrive excels as a sales-centered CRM, offering more comprehensive sales solutions and seamless integration with top email apps. It is particularly suitable for small to medium-sized sales teams, as it offers affordable pricing with monthly plans starting at $11.90/month/user and allows for single-user payment.

On the other hand, HubSpot caters to a broader range of needs, encompassing marketing, sales, customer service, CMS, and operations. It is favored by marketers seeking an accessible, effective solution with essential marketing features like forms and landing pages. HubSpot also offers more direct integrations with third-party tools and a comprehensive marketing suite not provided by Pipedrive.

Ultimately, the better choice depends on whether you prioritize sales-focused features and affordability (Pipedrive) or a more extensive and versatile marketing suite (HubSpot).

Is HubSpot better than Mailchimp?

Not necessarily. If a business prioritizes email marketing and seeks a simple and user-friendly platform, Mailchimp would be the better choice. On the other hand, if a business is looking for a comprehensive marketing tool with robust CRM capabilities, Hubspot would be the ideal choice. Both platforms have their strengths; the best option ultimately depends on the business’s unique requirements.

Why is HubSpot better than Salesforce?

HubSpot is better than Salesforce because it offers a smaller learning curve and a superior interface, making it easier for users to navigate the platform. Additionally, HubSpot’s App Marketplace is more curated and user-friendly, providing users with a seamless integration experience. Finally, HubSpot is an ideal choice for SMEs, thanks to its affordable pricing and tools designed to meet the needs of smaller businesses.

Conclusion

As you may have realized, there is no one-size-fits-all solution for your needs. Fortunately, there are several HubSpot alternatives, and you may find an alternative better suited to your business requirements.

InboxArmy is an experienced email marketing agency with considerable experience and expertise in offering targeted email marketing services to businesses of all sizes.

If you want help choosing the perfect platform, visit here and we’ll help you find the right match.

About Author

Chris sent his first email campaign in 1995. He’s worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government agencies in all facets of their email marketing and marketing automation programs. He’s also a BIG baseball fan, loves a good steak, and is mildly obsessed with zombie movies. For more information follow him on linkedin

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