Retail and Ecommerce Archives

In our fast-paced digital age, where inboxes are overflowing with messages, crafting the perfect email subject line has become a critical skill to capture the recipients’ attention. The subject line is arguably the most powerful part that distinguishes your email from being read or ending up in the dreaded abyss of unread emails.

In this article on the best retail email subject lines, we’ll explore the strategies and creative approaches that can elevate your retail email marketing, enhance your professional communication, and ultimately increase your chances of making a lasting impression in the recipient’s inbox. Whether you’re seeking to boost open rates, improve engagement, or make more sales, crafting compelling subject lines is a valuable skill that can be mastered with the right insights and techniques.

20 Best Retail Email Subject Lines

I scream you scream… by Bored Cow

Bored Cow Email

We’re all familiar with this iconic lyric that finishes with “We all scream for ice cream.” The Bored Cow ice cream company utilizes their audience’s knowledge of this famous line and colorful designs to promote their easy 3-ingredient chocolate ice cream recipe. This subject line is an instant eye-catcher that prompts the reader to finish the lyric, so make sure to get creative.

A Best Seller for a Reason by West Bourne

West Bourne

The “best seller” hook is commonly used to draw subscribers in. It makes them curious about your business’s best products and entices them to explore more. Promote your best products with an engaging but brief tagline, and watch your click-through rates increase.

Where is Wally? by Eastpak

Eastpak

Subscriber’s favorite products incorporated with a fun theme is how Eastpak’s “Where’s Wally?” campaign thrived. The collection focuses on essential travel items that perfectly match the famous traveling cartoon. Play around with fun themes for your best products and incorporate them into your subject lines.

Find New Airports. Find More Deals. ✈️ ✅ from Scott’s Cheap Flights

Scott's cheap flight

Scott’s Cheap Flights, now branded as Going, consistently promotes its worldwide travel deals. This subject line emphasizes how subscribers searching for travel promotions can find more deals by exploring new airports worldwide. Readers are pulled in by the promise of finding more (or better) deals on travel, especially as prices continue to increase. Ensure your subject lines are enhancing your business’s best deals and offers.

Black Friday: 6 awesome deals FTW 🎉 by KIDLY

Kidly email

Black Friday deals are always a hit and KIDLY offers its customers six great deals that subscribers can’t pass up. This subject line is an instant “I need to know more” hook and gets your subscribers to click through to learn the details of these exclusive deals. To secure not only higher open but also click-through rates, don’t list the deal details within the email; place a CTA like “Shop Now” or “Discover More” that links to your business’s products directly to increase traffic.

Weekly Top 10 Sales Curated Just for You by Dot and Bo

Dot & Bo email

Dot and Bo highlight their extensive product sales in one email for customers to explore. By curating weekly sales and giving them a personal touch, customers are highly incentivized to click through the sales that attract them and purchase. Always highlight any sales or offers your business runs for any product so your customers know they’re getting a great deal.

Find the Golden Ticket, win $250 to Urban📍 by Frontname

Frontname gains more visibility by partnering with the famous clothing brand Urban Outfitters to sell their products. They play off the Willy Wonka golden ticket surprise to entice shoppers at top locations. With a chance at a $250 gift card, customers who love Urban are double dipping with this opportunity, all while shopping at the same store. Collaborations like this with a fun prize or incentive will significantly increase your business’s engagement and click-through rates.

Have a read of this – you could learn a latte ☕ by AO

AO Email

AO’s clever play on words makes the reader stop in their tracks and even chuckle. They don’t emphasize specifically what the customer will read just from the subject line, which is precisely what we want. This creates a sense of wonder and mystery and people will be naturally curious to learn more and click on the email. Craft your subject lines with the intent of creating a sense of wonder and mystery. The majority of people can’t resist.

8 New Patches, Just Dropped! by Hellcats

Hellcats email

The “just dropped” subject line is a great way to promote your business’s new products. Customers who already love your brand will be very interested in seeing what else you offer them, and new subscribers will be interested in learning more.

😱 Expiring soon, [Name]: Your $10 discount! by Afterpay

afterpay email

Studies have shown that using emoticons in email subject lines increases clicks. Use these fun graphics to do A/B testing on your retail emails. Create various options with an incentive like free shipping or a discount to send to your subscribers and see how influential they can be.

You left something behind by Molekule

Molekule email

People have a lot of things going on in their lives and can be forgetful. It happens. This is a great chance to remind them that they forgot something in their cart and even throw in a small discount to incentivize them more. Make it a deal they can’t pass up.

Final call: $60 off a year of CLEAR by CLEAR

Clear Email

Security screening for frequent travelers has never been easier. With an original annual fee of $179, securing a $60 off deal makes enrolling in the CLEAR program even more appealing. The “final call” phrase creates a sense of urgency to the reader and encourages them to take action quickly or they’ll miss out. Phrases like “final call,” “last chance,” and “a few hours left” are several options you need to have in your subject line stock.

We’re really into these right now by Warby Parker

Warby Parker Email

The famous eyeglasses brand concisely promotes their favorite items without giving away too much information in the subject line. Be enticing but not too specific to encourage your customers to shop more.

LIMITED EDITION D.V.L. Tote Bags 🍃 by Straightforward

Straightforward Email

“Limited edition” is a well-known hook that is proven to be effective. This phrase, similar to “final call” and “last chance,” creates a sense of urgency that your customers must act fast if they want the product or deal of the year.

Our Virtual Frame-ists = Your Personal Stylist by Eyebobs

eyebobs email

“This = That” can create a sense of personalization between your brand and your customer. Eyebobs does a fantastic job of offering its virtual (and convenient) product to fit your customer’s aesthetic. Find a way to incorporate a personal touch in your subject line.

You Have Great Taste by Everlane

everlane email

Everyone loves a compliment, and Everlane’s high-quality products showcase great taste. This compliment could even be more personalized by adding the customer’s name in the subject line.

Hims is now available at Target 🎯by hims

hims email

Hims is now more accessible by its partnership with Target, a widely-loved retailer. If your customers can purchase your products more easily (in any way), let them know how and where.

Epic new deals available now by Amazon

amazon email example

“New deals” and “available now” trigger the reader to immediately click through because they won’t want to miss out.

Selling Fast: Ultra-Soft Performance Legging – 25″ Inseam by Quince

quince email

Emphasize the demand for your products from other customers. If you show the popularity of your products to your entire customer base, others will be itching to purchase. Modify this phrase to “Selling Fast: [insert name of popular product]”.

See Something You Like? By FashionNova

fashion nova

A simple question to your customers about their interests in certain products is a great way to engage them. Encourage them to scroll through your product options with a clear CTA.

Table of Contents

Email marketing is the backbone for how retail and e-commerce businesses connect with customers, drive engagement, establish brand loyalty, and generate rate. With the e-commerce sector projected to account for 22% of global retail sales in 2024, email marketing plays a pivotal role in shaping the customer journey from abandon cart reminders to exclusive offers and product recommendations.

In this article, we’ll explore the importance of email marketing for retailers, showcase how you can leverage personalization and direct communication with your audiences, and illustrate how to implement an effective email strategy to enhance customer relationships and boost sales.

Retail Email Marketing Stats

Businesses experience exponential growth with successful email marketing strategies, especially in retail, and yours should be one of them. Need some statistics to back it up? Here’s why you should be focused on maximizing your business’s email marketing success:

Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (Statista, 2021)
A/B and spam testing your emails leads to higher ROI. Experience up to a 28% higher return when you put testing to work for your email program. (Litmus, 2022)
59% of respondents say that marketing emails have influenced their purchases. (SaleCycle, 2022)
84.3% of consumers say they check their emails at least once daily. (Pathwire, 2021)

Email marketing is a cost-effective way to reach a global audience, a tool for building lasting customer relationships, and the best way to drive sales in the highly competitive world of online retail.

Benefits of Email Marketing for Retailers

In case the stats aren’t enough, email marketing offers numerous benefits that allow you to connect with your customers and drive growth. Here are seven key benefits:

Email Allows You To Build And Maintain Relationships With Loyal Customers:

Over 80% of consumers check their email at least once a day. Email marketing enables direct and personalized customer communication. You can send tailored messages, promotions, and product recommendations, fostering a more intimate connection with your audience.

Email Is Cost-Effective:

Email marketing is more cost-effective than other marketing channels. You’ll reach a large audience at a relatively low cost. The return on investment (ROI) for email marketing across industries is approximately 4,500% — so you could earn up to $45 for every $1 you spend on it.

Email Allows You To Reach A Wider Audience

By expanding your mailing list (the right ways), your business can tap into customers interested in your products. You can diversify your content distribution, utilize SEO, and implement an advertising strategy to expand both your subscriber and customer base.

Email Drives Brand Awareness

Just being in the inbox is a brand touch. You can use email to build and reinforce your brand identity and image in the consumer’s minds to establish positive recognition. The more your customers see and associate your business positively, the more you’ll gain brand recognition. And that wider audience helps bring in new customers.

Email Drives Conversion And Sales

Send promotions, discounts, and product recommendations to encourage recipients to purchase, often resulting in immediate sales.

Email Powers Customer Retention

Email marketing is crucial to customer retention. Use emails to nurture relationships with existing customers and send loyalty rewards, exclusive offers, and updates that keep customers engaged and loyal

Email Offers Unparalleled Analytics And Data Insights

Email marketing platforms provide valuable analytics and data on campaign performance. Track open and click-through metrics to modify your business’s strategies and enhance future campaigns.

These benefits are just a small number which make email marketing a powerful tool for your business to boost sales, build brand loyalty, and engage with your audience effectively.

Retail Email Marketing Tips

Now that you have inspiration, here are our top tips to maximize email campaign effectiveness:

Segment Your Email List

With segmentation, you can send more personalized content to specific customer categories to increase engagement and conversion rates. Split your email list into segments based on customer preferences, behavior, demographics, or purchase history.

A MailChimp study discovered that segmented email campaigns had a 14.3% higher open rate than non-segmented campaigns.

Mobile Optimization

According to Litmus, mobile devices account for 41.9% of all opened emails. Mobile-friendly emails will make or break your conversion rates. Most people open their email on mobile devices, so ensure they are well-formatted and easy to read on smaller screens. A poor mobile experience can result in lost opportunities.

A/B Testing

Regularly split test different sections of your emails, including subject lines, content, images, and calls to action. This data-driven approach helps you identify what resonates best with your audience and refine your email strategy.

Monitor Analytics and Iterate

Pay close attention to email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated. Use this data to make data-driven decisions and continuously refine your email marketing strategy for better results.

Quick tip: Video content is king nowadays. According to Martech Advisor, adding video content to your emails can increase clickthrough rates by 300%.

Retail Email Marketing Best Practices

When executed using best practices, retail email marketing can level up your business by authentically engaging customers and boosting sales. Here are some best practices for retail email marketing:

Compelling Subject Lines

According to Optin Monster, 47% of email recipients will open your email based solely on the subject line. Craft attention-grabbing subject lines that pique curiosity and provide a glimpse of what’s inside. Avoid spam or misleading subject lines; otherwise, this can harm your credibility

Targeted Marketing

58% of revenue is generated from segmented and personalized emails. Separate your email lists based on customer demographics, purchase history, and engagement level. This allows for highly targeted campaigns, ensuring that messages are relevant to each group increasing conversion chances.

Brand Scalability

The global marketing automation market is projected to reach $13.71 billion by 2030 (Polaris). Automation saves time and ensures that customers receive timely and relevant messages, even as a retailer’s customer base grows. Set up automated email sequences for customer interactions, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups.

Valuable Content

Supply useful and relevant content in your emails, for example, product recommendations, promotions, educational information, or entertaining content that resonates with your audience.

Clear Calls to Action (CTAs)

Include clear and prominent CTAs in your emails. Make it easy for recipients to take the desired action, whether purchasing, signing up for a newsletter, or clicking to learn more.

Timing and Frequency

Be mindful of both the timing and frequency of your emails. Test out different send times and days to determine when your audience is most responsive. Additionally, avoid overwhelming your subscribers with excessive email frequency; this can lead to customers quickly unsubscribing. After all, one of the top reasons people choose to unsubscribe from an email list is too many emails (Optin Monster).

Engaging Visuals

Use eye-catching images and visuals in your emails. High-quality product images, lifestyle shots, and graphics can help make your emails more inviting.

Email Campaigns Retailers Can Send

Need some inspiration? Here are some common types of email campaigns to engage your audience and drive sales:

1. Promotional Campaigns

Selfmade email

Promotional email Campaigns highlight special offers, discounts, and sales events. They often create a sense of urgency and encourage immediate purchases.

Self Made capitalizes on its new product serum launch with an eye-catching design and simplistic style. They make positive testimonials work for them to entice subscribers to purchase.

2. Product Announcements

Scott's Cheap Flights

Introduce your new products or update existing product lines via email. These campaigns can generate interest and anticipation.

Take a look at Scott’s Cheap Flights rebranding, now called Going. They’ve kept their simplistic style and laid out the need-to-know information to be easily scannable.

3. Abandoned Cart Recovery

Javy email

Abandoned Cart emails target customers who have left behind items in their shopping carts who still need to complete their purchases. These reminders encourage these customers to finalize their transactions.

Javy’s abandoned cart reminders incentivize customers to complete their purchases by offering complimentary products they might like.

4. Welcome Emails

Airtable email

Send welcome emails to new subscribers or customers and give them a warm welcome to your brand. You can include introductory offers or incentives to make a first purchase.

Airtable’s concise welcoming email prompts the customer to watch an introductory video to learn the basics of their platform.

5. Loyalty and Rewards Emails

Ray ban email

Communicate with loyal customers and provide exclusive offers, discounts, and rewards to express appreciation and encourage repeat business.

Ray-Ban, the well-known sunglasses brand, is famous for its quality and higher price tag. So, telling loyal customers they have a gift coming their way near their birthday is an easy way to keep their attention and get them excited about the surprise.

6. Personalized Recommendations

Spotify email

Utilize customer information to deliver customized product suggestions, drawing from past buying behavior or browsing history.

Spotify does an excellent job recommending different playlists based on customer’s past listening trends.

7. Seasonal and Holiday Campaigns

Coterie email

Holiday emails align with specific seasons or holidays, featuring relevant products and promotions. Examples include back-to-school sales, summer fashion collections, and holiday gift guides.

Coterie uses a simple, holiday-themed design with a clear “celebrate” CTA, enticing the reader to explore their holiday products.

8. Educational Content

espresso email

Send educational content such as how-to guides, styling tips, or product tutorials. These emails can establish you as a retail authority in your niche and provide value to your audience.

The How-To-Make an espresso guide has a crisp design and easy-to-follow graphics. They continue into the next section by displaying their coffee products ideal for making espresso.

9. Customer Reviews and Testimonials

Motif email

Showcase your business’s product reviews and testimonials to gain trust and credibility with new customers. Encourage customers to leave feedback or reviews.

Motif’s new power brightening serum is beautifully displayed with easily recognizable testimonials. They make it easy to grab their new product with their “meet the serum” and “try the serum” CTAs.

10. Re-engagement Campaigns

calibrate email

Sometimes, customers subscribe and stop interacting with your emails. To win back these inactive customers, send re-engagement emails with special offers or incentives to encourage a return to your brand

The weight loss brand Calibrate gains the reader’s attention by stating that they get their money back if the customer doesn’t get results.

11. Order Confirmation and Shipment Updates

instacart email

Providing order confirmations and shipping updates enhances your overall shopping experience. After all, after we make a purchase, we love to be updated about how our orders are progressing. These transactional emails are an absolute must.

Instacart confirms their customer’s order was received and is being fulfilled. They also provide a specific delivery time frame so the customer can be ready to receive it.

12. Event Invitations

meridian email

If you host in-store events, webinars, or product launches, invite customers to visit and provide details and RSVP options. Meridian uses a bright design and lists the event need-to-know information, like the date, time, and location. They lead you to the “learn more” CTA for further details.

13. Cross-sell and Upsell Campaigns

citizen email

With Cross-sell email campaigns you can promote related or complementary products to previous customers’ purchases, increasing the average order value. Citizen offers a basic plan but focuses on the benefits their customers would get if upgraded to the Plus version.

14. Survey and Feedback Requests

descript email

Gather valuable customer insights through email surveys and feedback requests to improve products and services. Descript is clear with its simplistic design and one-question survey, making it extremely easy to leave feedback. Everyone likes their voice to be heard, so consider adding a gift as an incentive for your customer’s feedback.

15. Flash Sales and Limited-Time Offer

p&c email

A subset of promotional emails, These emails create a sense of urgency by limiting a customer’s time to act and encouraging quick decision-making. We feel like we have to take action; otherwise, we will miss out. P&Co displays the specific products they offer with flash sale discounts and clear “shop” CTAs.

Wrapping Up

If you’re a retailer seeking to boost sales and drive growth, there are several vital steps to take to get started with retail email marketing.

Craft engaging and personalized content, including eye-catching subject lines and compelling messages, and design responsive email templates that align with your brand. Monitor campaign performance, analyze metrics like open rates, click-through rates, and conversion rates, and adjust based on the data to optimize your retail email marketing strategy over time.

Need help getting started or getting to the next level? InboxArmy, one of the top email marketing companies, specializes in specializing in effective email marketing strategy, development, and execution. We work with global brands, agencies, and businesses of all sizes, from startups to enterprises. Our agency assists in planning your email marketing strategy, including email collection and segmentation, campaign management, automation, design and coding, and more

Let’s face it. People wake up to a flooded inbox. With numerous emails to sort through and prioritize, getting that initial email open can be challenging.

The best retail emails fuse an attractive design with persuasive and personalized copy that stops the scroller in their tracks and gets them to open, click, and hopefully buy. And yet, inspiration can be hard to find.

That’s why we’re here.

18 Compelling Retail Email Examples to Increased Brand Awareness and Drive Growth

1. Wine Enthusiast

Wine Enthusiast email example

The Wine Enthusiasts product promotion here is every wine lover’s dream. Their new product placement is front and center with a clear CTA of encouragement. Below, they’ve strategically placed a positive testimonial with the option of exploring other decorative wine racks.

2. Sit ‘n Sleep

Sit ‘n Sleep email

Mattress shopping is made easy with Sit’ n Sleep’s Memorial Day sale, with up to 50% savings. “Sale,” “save,” and discounts are everywhere in this email, encouraging readers to take advantage. For those who prefer in-store shopping, there’s an easy way to schedule an appointment to visit.

3. Sedano’s Supermarket

Sedano’s Supermarket email

Sedano uses discounts on customer’s most-purchased items like milk and eggs to gain interest. Compared to other supermarkets, which may only have discounts available on other selected items, Sedano’s stands out with their sectioned design and great prices.

4. Goodwill Finds

Goodwill Finds retail email

Goodwill is known for having various second-hand items, from clothing to furniture. They encourage readers to try new hobbies and search through their musical instrument products. Readers can easily explore famous brands like Yamaha and Fender.

5. Banza Pizza

Banza Pizza email

Banza’s product announcement at a new location is stylishly announced with perfectly branded photos and designs. The partnership with Aldi is a great announcement example that really captures the reader’s attention.

6. Samsung

Samsung retail email example

The mobile phone titan’s #withgalaxy campaign announces new products, upsells current ones, and offers limited-time/holiday discounts all in one email. It sections each one off perfectly, using clear CTAs and attractive photography.

7. Outer

Outer furniture retail emails

Outer is a well-known, luxury furniture store that brings the ideal shopping experience to its customers. They enhance the shopping experience with their in-person events and provide photo proof of past showrooms. Furniture lovers won’t pass up the chance to explore their neighborhood showrooms more.

8. Forever 21

Forever 21 email

Forever 21’s youthful and stylish brand rose to prominence as a globally recognized fashion retailer known for its trendy and affordable clothing. Their success is attributed to their large selection of clothes and accessories for men, women, and children and rapidly turning runway trends into accessible and budget-friendly options for the masses. Their promotional email prompts subscribers to explore their favorite products at an even lower price.

9. Leesa

Lessa retail email

The mattress company leverages its statistics with social impact for an emotional touch to its email. They clearly display the importance of giving back to the community and encourage the reader to read more about the impact they are making.

10. Afterpay

Afterpay email example

Afterpay maximizes limited-time offers and makes it incredibly easy to shop and check out by having the discount already applied to your cart. They work with thousands of retailers, so shoppers have a numerous selection to choose from, no matter their interests.

11. MeUndies

Me undies email

MeUndies optimizes programmed shipping and tracking updates after their products are purchased. This is an ideal method to gain and build trust with customers. In the third section, below the track your order CTA, they cleverly place “Want free undies?” as an additional incentive to refer friends.

12. Starbucks

Starbucks retail email exmaple

Starbucks doesn’t have to focus much on awareness, but where it flourishes is accessibility. This email promotes their new store locations and rewards loyal customers. Their simplistic style and accessibility sustain their customer base.

13. Fortnum & Mason

Fortum & Mason retail email

The well-established department store is over 300 years old and specializes in home goods. They’ve sectioned off their email to compliment their numerous products, from food to gifts and homeware. Customers can easily scroll through new product features and the company’s social media posts to get more information.

14. Warby Parker

Warby Parker eyewear retail emails example

The American eyewear company is well-known for its combination of fashion-forward designs, quality materials, and a streamlined shopping experience. Their promotional emails are exceptional, with their 3D app display as the first graphic. They emphasize the app’s key features, including virtual try-ons.

15. Thousand Fell

Thousand Fell emails

Thousand Fell is a sustainable and environmentally conscious footwear brand that was founded in 2020. The company’s mission is to create stylish, comfortable, and versatile sneakers while minimizing their environmental impact. Their bright design, with less text, more graphics, and free shipping incentive, immediately pulls the customers in.

16. Delta

Delta emails

Delta’s trip confirmation emails fuse their simplistic branding style with concise, need-to-know information. They make travel a breeze with easy-to-follow steps and helplines.

17. East Fork Times

East Fork Times retail email

Based in Asheville, North Carolina, East Fork creates high-quality, handcrafted pottery that combines functionality, beauty, and sustainability. This cleverly designed newspaper email takes the reader back in time. East Fork brings immediate attention to its new products/colors, a fun game, and easily selectable product tables to explore.

18. Aldo

Aldo Retail email example

The Canadian shoe retailer primarily focuses on shoes but also offers a range of other accessories, including handbags, jewelry, and other leather goods. In this email, they get straight to the point and use an attractive graphic with multiple of the same shoes, just in different colors, with an unexpected question. Aldo usually names their shoes, generating more brand/product awareness. Customers can shop the new color shoe and receive a 40% discount if they buy a second item.

The best retail email examples consistently demonstrate the power of effective communication and customer engagement. They go beyond generic promotions and instead craft personalized, compelling email messages that address individual needs and preferences. Ensure your business’s emails use eye-catching visuals, clear calls to action, and well-tailored content; these emails not only drive sales but also foster brand loyalty.

With technological advancements and affordable internet access, ecommerce continues to disrupt today’s commercial landscape. It has revolutionized the way businesses operate by allowing them to transcend geographical boundaries and reach people around the world.

The global percentage of online sales in total retail sales increased from 16% to 19% in 2020, and going by the dramatic growth e-commerce has achieved in the past few years, it is expected to make up 20.4% of global retail sales by the end of this year.

E-commerce platforms provide convenience, wider product options, and a more seamless purchasing experience to a vast pool of consumers. Customers can shop anytime and from anywhere, without the constraints of visiting the stores. They can also compare prices, read reviews, and make purchases with just a few clicks. By being online, businesses can operate 24/7, reaching customers beyond traditional bricks-and-mortar store hours thereby increasing their sales and revenue.

However, with convenience comes intense competition. The success of an online store depends on its ability to attract visitors and convert them into buyers besides retaining them. That’s where the crucial role of an ecommerce landing page comes into play since it acts as a company’s first point of contact with potential customers.

What Is An Ecommerce Landing Page?

An ecommerce landing page is a standalone web page designed exclusively to promote and sell products or services in an online store.

The primary goal of an ecommerce landing page is to convert visitors into customers by encouraging them to take specific actions, such as making a purchase, signing up for a newsletter, or downloading a resource. It is an essential component of an ecommerce website’s marketing and sales strategy.

It creates the initial impression of your brand and sets the tone for the rest of the user’s journey. A well-designed and visually appealing landing page can capture the attention of visitors and help establish credibility and trust. With a strong landing page, you can enhance your conversion rates and make more sales by focusing on the essential aspects that boost conversions, such as appealing product descriptions, clear call-to-action buttons, attractive images, etc.

What is an Ecommerce Product Page?

Landing pages and product pages are sometimes used interchangeably. Although both can be the starting point of your prospect’s online journey, it is incorrect to assume they are the same. Both pages aim to drive sales, but their uses and functions differ entirely.

An ecommerce product page is a part of the main website where individual products are listed for sale. It contains detailed information about a specific product, such as its features, pricing, images, and reviews. Unlike landing pages, which are usually used for promotional purposes, product pages serve a more practical purpose by providing all the necessary information to help customers make an informed purchasing decision. Typical product details include size and color options, shipping details, return policy, etc. It should also have high-quality images or videos to showcase the product in the best possible way.

The main goal of a winning product page is to bridge the gap between in-store and online shopping experiences. It should replicate the in-store experience by providing a detailed view of the product and highlighting its unique selling points. It helps customers to browse through different options, compare products, and make a purchase with confidence.

Landing Pages VS Product Pages – Key Differences between

In this section, we’ll dissect the differences between Landing Pages vs Product Pages. Understanding this is pivotal for unlocking the full potential of your ecommerce store’s performance. Let’s dive in:

Purpose

The primary difference between a Landing Page and a Product Page lies in their purpose. A landing page is designed to capture leads and function as the start of specific marketing campaigns. For example, you may have a landing page for promoting a new, seasonal collection of products.

On the other hand, product pages are designed to showcase and sell individual products from your store. They aim to give the reader a complete understanding of the product’s specifications, benefits, and features to make a purchase decision.

Design

Landing Pages and Product Pages also differ in terms of design. Landing pages are typically designed with a single focus – to drive the reader towards the CTA. It may be to attract leads and gather emails of potential customers. As such, they have minimal distractions or outbound links that could divert the reader’s attention from the primary CTA.

Product pages, however, have a different design. They often contain more product images, detailed descriptions, reviews, and other relevant information like shipping and return policies. This is to provide a comprehensive overview of the product and build trust with the potential buyer.

Traffic Sources

Another significant difference between Landing Pages and Product Pages is their traffic sources. Landing pages are often part of specific marketing campaigns, such as social media ads or email marketing. As such, they receive targeted traffic from these sources.

On the other hand, product pages can be accessed through various channels such as organic search, direct links from external sources, and even through recommended products on your website. This means that they may receive both targeted and non-targeted traffic.

Optimization

While landing pages are usually optimized for a single goal – driving conversions through the CTA, product pages require optimization for multiple factors. These include search engine optimization (SEO) to improve their visibility and ranking on search engines and conversion rate optimization (CRO) to enhance their ability to convert visitors into customers.

User Experience

The user experience on landing and product pages varies considerably due to their distinct objectives. Landing pages, designed to drive action, often have a linear, straightforward design that guides the visitor towards the desired action. The messaging is clear, concise, and persuasive, with visual elements supporting the call to action. Even the navigation can be non-existent to minimize distractions.

Product pages, conversely, offer a more comprehensive experience. Since they aim to inform and persuade potential buyers about a product, they can even have product demonstration videos. The design is usually more complex, allowing users to explore different aspects of the product and compare it with similar products.

20 Best Ecommerce Landing Page Examples

1. Warby Parker

ecommerce landing page - Warby Parker

Strengths of Warby Parker’s landing page:

Here are some of the key elements that contribute to its effectiveness:

High-quality images of eyeglasses and sunglasses take center stage, showcasing product variety and style.
Interactive tools allow users to virtually try on glasses using their webcam or uploaded photos enhance the shopping experience.
A clear and concise menu helps users easily explore different eyewear categories and collections.
Robust filtering and sorting options enable users to refine their search based on frame type, color, shape, and more.
Reviews and ratings provide social proof and help users make informed purchase decisions.
Prominent promotion of the “Home Try-On” program encourages users to select frames to try at home before purchasing.

2. Etsy

Ecommerce Landing Page - Etsy

Strengths of Etsy’s landing page:

Eye-catching banners highlight featured shops and products, introducing users to a variety of handmade and vintage goods.
A prominent search bar at the top of the page allows users to quickly search for specific items or shops.
Clear navigation menus categorize items into various collections, making it easy for users to browse by theme or category.
Sections featuring trending items and seasonal themes keep the landing page fresh and relevant.
“Recommended for you” or “Based on your browsing history” sections offer personalized suggestions to enhance the shopping experience.
Profiles and stories of featured sellers humanize the platform and showcase the people behind the products.
Access to Etsy Conversations (messaging) allows users to communicate directly with sellers for inquiries and custom orders.

3. Sephora

ecommerce landing page - Sephora

Strengths of Sephora’s landing page:

A visually striking and high-quality hero image featuring beauty products, models, or promotional visuals.
Highlighted sections showcasing new arrivals, bestsellers, and trending beauty products.
A prominent search bar at the top of the page allows users to quickly search for specific beauty products or brands.
Clear navigation menus categorize products by makeup, skincare, haircare, fragrance, and more.
Robust filtering options enable users to refine their search based on product type, brand, price, and more.
Sections dedicated to featured brands or collaborations, often with eye-catching imagery.
Prominent display of the Sephora Beauty Insider loyalty program, including points, rewards, and benefits.
Interactive tools that allow users to virtually try on makeup products or experiment with different looks.

4. Fussy

ecommerce landing page - Fussy

Key strengths of Fussy’s landing page:

Excellent above-the-fold content that immediately captures user attention and defines brand identity.
Top-notch product images that are high in quality, showcasing the product’s unique features and benefits.
Inclusion of a list of publications that have covered the brand, adding credibility and enhancing brand reputation.
A neat design philosophy that demonstrates the brand’s aesthetic sense and commitment to superior user experience.
The CTA is designed with contrasting colors and prominent placement, making it hard to miss.

5. Bad Co.

ecommerce landing page - Bad co.

Key strengths of Bad Co.’s landing page:

Exceptional use of white spaces makes the page look clean, well-organized, and enhances readability.
A list of favorite picks is displayed prominently at the top of the page, offering users quick access to best-selling items.
Vivid images show the product (sweatshirts) in action, revealing the fit and style, which aids in the purchase decision.
The page employs quirky photography to create a unique and appealing visual aesthetic that aligns with the brand’s identity.
The landing page concludes by cross-selling graphic tees, effectively promoting other products in the catalog and opening opportunities for increased sales.

6. Solo Stove

Ecommerce Landing Page - Solo Stove

Strengths of Solo Stove’s landing page:

Solo Stove’s landing page utilizes a combination of images and text to explain product features and customer benefits.
The use of chunked text makes the content more digestible and user-friendly.
The page incorporates energetic colors like orange and black, aligning with the outdoor cooking equipment’s vibe.
The orange color for the call-to-action (CTA) button makes it stand out.
The CTA’s wording, “Shop Now,” instead of “Buy Now,” appeals to a broader audience, including those not ready to purchase yet.

7.MSCHF Sneakers

ecommerce landing page - MSCHF Sneakers

Key strengths of MSCHF Sneakers’ landing page:

Bold design that is both striking and memorable, instantly drawing visitors in and holding their attention.
The use of unconventional photoshoots that stand out in the crowd effectively positions the brand as unique and avant-garde.
The brand effectively carves itself as a lifestyle brand, representing not just a product but a way of life, a worldview that resonates with its target audience.
Overall, the landing page showcases a never-before-seen execution, incorporating fresh and innovative elements, setting a new standard in landing page design.

8. Samina Sleepsystem

Ecommerce Landing Page - Samina Sleepsystem

Strengths of Samina Sleepsystem’s landing page:

Samina’s landing page features a stunning design for its sound and light sleep system.
The page uses a neutral background design that complements the overall aesthetics.
It strategically uses high-quality images to showcase the product and its features.
The landing page incorporates clever animations to grab the attention of visitors and direct them to product details and specifications.

9. Troubadour

Ecommerce Landing Page - Troubadour

Strengths of Troubadour’s landing page:

Troubadour’s landing page exemplifies an effective combination of a powerful headline that sparks interest, professional product images, and a clear CTA button.
It focuses on building trust through press mentions and displaying customer reviews.
The landing page encourages visitors to follow the brand on Instagram, to highlight the popularity of their rucksacks.

10. Ion X1

Ecommerce Landing Page - Ion X1

Strengths of Ion X1’s landing page:

The landing page of the Ion X1 smart speaker uses gorgeous design exuding class and sophistication.
It provides a clear and visible value proposition.
The clever scrolling feature of the landing page keeps all information above the page fold.

11. Hi Skin

ecommerce landing page - Hiskin

Key strengths of Hi Skin’s landing page:

The Hi Skin landing page taps into the prevalent narrative of wellness and self-care in the skincare industry, appealing to consumers’ desire for products that promote health and well-being.
Detailed product usage images give visitors a clear understanding of how the product is applied and its benefits.
The unique concept of ‘facial face workouts’ is introduced, which communicates the product’s effectiveness and adds a refreshing spin to the traditional skincare regimen.
Furthermore, including expert skincare advice establishes the brand as credible and trustworthy, enhancing its appeal to discerning consumers looking for professional, scientifically-backed skincare solutions.

12. Naboso

Ecommerce Landing Page - Naboso

Strengths of Naboso’s landing page:

Naboso’s ecommerce landing page features a vibrant design combining simplicity with the key product color.
The visual effect is stunning and eye-catching.
It prominently features the insole throughout the page.
The landing page helps to illustrate the product’s features in a fun and engaging manner.

13. Tribe

Ecommerce Landing Page - Tribe

Strengths of Tribe’s landing page:

Tribe’s landing page is an excellent example of marketing special offers.
The landing page aims to manage access to the promotion.
It cleverly employs text that emphasizes the value of the special offer for potential customers.

14. Genki Instruments

Ecommerce landing Page - Genki Instruments

Strengths of Genki Instrument’s landing page:

The landing page has a minimalist design with clever pops of color for an easy-to-browse shopping experience.
It employs different CTA buttons for different use intents.
The page utilizes images, videos, and customer reviews to highlight product benefits.
This Builds trust with potential customers and encourages shoppers to make purchases.

15.Rouje

ecommerce landing page - Rouje

Key strengths of Rouje’s landing page:

Dedicated product photoshoot with a model, providing a realistic visual representation of how the knitwear looks when worn. This approach aids potential customers in visualizing the products themselves, enhancing the appeal.
The product images are exquisite and high-resolution, showcasing the fine details of the knitwear’s fabric, texture, and design. This enhances the perceived quality and craftsmanship of the products.
The design centers entirely on the product with minimal distractions, allowing the focus to remain on the knitwear.
Unlike many landing pages, the goal here isn’t to drive clicks on the Call to Action (CTA) but to pique interest and engage visitors. This subtler marketing approach can lead to a deeper connection with the brand and its products, fostering customer loyalty and word-of-mouth referrals.

16. Self Discipline

ecommerce landing page - Self Discipline

Key strengths of Self Discipline’s landing page:

The design philosophy appeals directly to their primary target audience of athletes and fitness enthusiasts. It exudes strength, resilience, and focus, mirroring the qualities that athletes strive to embody.
Features motivational quotes that resonate with their target demographic. They underscore the brand’s commitment to nurturing discipline and perseverance.
The copy dives into the brand’s mission, which connects emotionally with visitors, encouraging them to buy into its philosophy.
It also includes interactive product images. Visitors can rotate the band to appreciate the craftsmanship and quality, creating an immersive shopping experience.

17.Heliot Emil

ecommerce landing page - Heliot Emil

Key strengths of Heliot Emil’s landing page:

It uses monotone photoshoots that reflect the brand’s minimalist and contemporary design aesthetics.
The high-resolution, black-and-white product photos enhance the evocative power of the products, drawing attention to intricate details.
The absence of color minimizes distractions on the page, allowing the compelling product images to demand the viewer’s attention.
This laser-focused approach aims to increase visitor engagement and deepen their connection with the brand.

18. De Havilland Gin

Ecommerce Landing Page - De Havilland Gin

Strengths of De Havilland Gin’s landing page:

De Havilland Gin’s landing page employs a conventional design language with essential information for potential customers.
It further utilizes high-quality product images and anchor links for easy navigation.
The visible CTA buttons on the landing page prompt users to take action and make a purchase.

19. Ermenegildo Zegna

Ecommerce Landing Page - Ermenegildo Zegna

Strengths of Ermenegildo Zegna’s landing page:

The landing page of Zegna employs carefully selected visuals to showcase their luxurious and customized menswear products.
It employs minimal text to maintain clarity and focus on the products.
The effective call-to-action prompt helps initiate personalized customer service.
With its well-designed landing page, the brand sets itself apart with its emphasis on tailored customer experiences.

20.Rains

ecommerce landing page - Rains

Key strengths of Rain’s landing page:

It opens with a captivating image that illustrates the product in use, immediately setting the tone for the brand’s value proposition.
The image is not only fun but also practical, demonstrating the functionality of the products.
Showcases all product categories clearly and intuitively, allowing visitors to navigate the site effortlessly.
This detailed cataloging simplifies the shopping process for potential customers.
Utilizes a diverse range of models, embodying the brand’s commitment to inclusivity. This strategy resonates with a broad spectrum of audiences, widening their customer base.
Concludes with an engaging showcase of Rains Stores. This section invites visitors to experience the brand’s physical retail spaces, further strengthening their engagement with the Rains brand.

Unleash Your Ecommerce Store’s Potential with Captivating Landing Pages!

In the competitive world of online shopping, an enticing landing page can make all the difference in converting casual browsers into subscribers and, ultimately, loyal customers. By combining eye-catching visuals, persuasive copy, and a seamless call to action, these landing pages create a unique and immersive shopping experience for users.

Since an ecommerce landing page plays a crucial role in establishing your brand’s identity, driving sales, improving user experience, and collecting valuable data for optimization.

Nine Ways to Create an Impeccable Ecommerce Landing Page

1. A Clear and Compelling Headline

The headline is a crucial element that grabs visitors’ attention on your ecommerce website. It should express your unique value proposition or the specific product/service you offer, setting you apart from competitors.

A well-crafted headline sets the tone, driving users to explore your products and boost conversion rates. It taps into emotion, evoking enthusiasm and interest. It encourages actions like making a purchase or signing up for your website. Moreover, it reinforces your brand’s image, fostering trust and familiarity, leading to higher engagement and conversions.

Quick tip: Incorporate relevant keywords in the title improves SEO and search rankings. This in turn helps determine the success of your e-commerce store.

Casper’s landing page

Casper’s landing page perfectly employs the use of a clear and captivating headline.

2. Engaging Visuals

In a competitive online marketplace, instantly attracting visitors’ attention is critical. Engaging visuals like high-quality product images and videos capture the interest of users, leading to prolonged stay, exploration, and eventual purchases.

Visual elements like images, colors, typography, and design contribute to a brand’s identity, eventually promoting brand loyalty and trust. Also, visual storytelling helps customers envision product use and benefits, improving engagement and conversion rates.

Quick tip: Think mobile-first in your design and functionality. In this mobile-driven era, mobile-optimized visuals are vital. It offers a seamless visual experience for mobile users and enhances brand reach through potential social sharing.

Adobe’s landing page

With apt use of visuals, Adobe’s landing page is a seamless blend of amazing design and practicality.

3. Streamlined design

A streamlined design is crucial for your landing page. It ensures a positive user experience with easy navigation and clear product presentation. The primary call-to-action (CTA) stands out prominently, guiding users toward desired actions.

A well-designed landing page instills trust and credibility, demonstrating professionalism and attention to detail. By organizing content logically and using visual elements effectively, a streamlined design reduces cognitive load and improves comprehension.

It also leads to faster load times and better performance. Being responsive to diverse platforms such as PCs, tablets, and smartphones, a simple design ensures a consistent and user-friendly experience. Therefore, you should invest in a well-thought-out design for a compelling and effective landing page that drives engagement, conversions, and business growth.

The effectiveness of this Beats by Dre landing page lies in its simplicity. Its streamlined design includes relevant product images, emotional headlines, clear discounted prices, and key unique selling points (USPs) below the CTA.

Beats by Dre landing pageBeats by Dre landing page

4. A strong call to action (CTA)

The prime purpose of a landing page is to drive a desired conversion through a well-crafted and visually appealing Call-to-Action (CTA). It’s therefore imperative that you place your CTA where it gets maximum visibility and engagement, increasing the possibility of higher conversions.

A well-designed CTA reinforces brand messaging, builds trust, and communicates the unique selling points of your product or service. Make use of persuasive language and action verbs, emphasize benefits and social proof, and leverage urgency language like “Limited Time Offer” and “Exclusive Deal” to promote immediate action.

Quick tip: Implement analytics and tracking tools to measure your CTA’s effectiveness. You can test and refine design and copy for optimized performance.

Puravida’s landing page

Puravida’s landing page uses well-designed and strategically placed CTAs offering a 20% discount for providing name, email, and phone. It’s engaging and low commitment for first-time buyers.

5. Compelling and concise product description

Great landing pages are all about focus and precision. A compelling, concise product description acts as a hook, providing key information about the features, benefits, and unique selling points of your offerings. A well-written product description enhances your product and brand reputation as well.

Quick tip: Provide a brief description of your product by highlighting your unique features and benefits. It eliminates confusion, helps your visitors understand your product quickly, and facilitates informed decisions to act on your CTA.

Think mobile-first in these descriptions. Concise descriptions are vital, allowing mobile users to grasp key details swiftly and engage with your products.

Optimize these descriptions with important keywords to boost search engine rankings and drive organic traffic to your site.

Winc’s landing page

Winc’s landing page is a wonderful example of a concise and compelling product description. It perfectly describes what the product is and how it benefits the customers.

6. Social proof and testimonials

Potential buyers often look to others’ experiences to make decisions. Social proof–in the form of testimonials, customer reviews, social media mentions, follower count, customer count, and more–is therefore essential for establishing trust, authenticity, and credibility with your brand.

Leverage this evidence of positive customer experiences on your landing page. Showcase reviews, ratings, testimonials (both written and video). Display the number of customers or followers your brand has. They all have a profound impact on how visitors perceive your brand.

LifeLock leverages its 4 million member count with customer reviews, creating a stronger impression for potential customers.

7. Limited-time offers or discounts

Urgency and scarcity motivate people to act fast. Using time-sensitive offers can attract potential customers and boost ecommerce conversion rates.

Leverage this urgency to stimulate sales. Use this opportunity to also collect key customer information to set a strong foundation for long-term engagement, as the data you collect can be used to foster future customer loyalty and repeat purchases. Just remember to be transparent about how you’re planning to use the data you collect and types of communications customers will be expecting to receive.

Quick tip: Use limited-time offers to manage inventory effectively. By promoting specific products and setting expiration dates, you can clear excess stock while boosting sales.

Nathan’s landing page

The content on Nathan’s landing page encourages new visitors to purchase a product through discounts and deals.

8. Mobile Optimization

We’ve said it a few times already, but mobile optimization is so important that we’re giving it its own section as well. With more people relying on mobile devices to shop online, optimizing landing pages for mobile becomes essential to provide a superlative user experience.

Mobile optimization involves making the page easily navigable, visually appealing, and functional on mobile devices. A well-optimized mobile landing page improves user experience and conversion rates by making it easy for consumers to find what they need.

With great optimization comes faster loading times which positively impact search engine rankings, leading to increased visibility and organic traffic. Simplifying the checkout process and payment integration on mobile devices further enhances conversion rates.

Mobile optimization is vital for providing an excellent user experience, improving page load speed, boosting SEO performance, and gaining a competitive edge in today’s mobile-centric world.

9. A/B testing and optimization

Email A/B testing and optimization are crucial for improving your ecommerce landing page performance and effectiveness. They provide real data for informed decision-making by comparing versions of your page. These quantitative and qualitative data reveal user behavior, engagement, and conversions, highlighting areas for improvement.

A/B testing is vital for conversion rate optimization (CRO) by systematically testing variations of elements like headlines, images, and layout. This iterative process of testing and optimizing continuously improves your page over time, adapting to user preferences and delivering optimal results.

Optimizing your landing page based on high-converting elements drives more sales, leads, and desired actions. With data-driven insights using metrics like click-through rates, bounce rates, and conversion rates, you can optimize your user experience and personalization.

Wrapping Up

The importance of an ecommerce landing page cannot be overstated in today’s digital age. As the gateway to online businesses, the landing page serves as the critical first impression for potential customers, and it plays a pivotal role in driving conversions, customer engagement, and overall business success. Throughout this article, we have explored several key reasons why optimizing and investing in a well-designed landing page is crucial for any online business

Creating a high-converting ecommerce landing page is an ongoing process. Regularly monitoring and analyzing the performance of your landing page, gathering user feedback, and making data-driven improvements can help your business grow leaps and bounds.

Contact our ecommerce email marketing agency for assistance with email design, coding, campaign management, and automation setup.

Keeping up with ecommerce trends, news, innovation, and tech can be exhausting. And frankly, it’s impossible to always stay up to date with every single development.

So, how can you pay attention to the trends and industry insights that drive growth? Subscribing to some of the best ecommerce newsletters can solve this dilemma. But how do you choose the right newsletter?

This article will cover industry insights that are worth paying attention to and why. We’ll also the benefits of leveraging these insights and provide 25 best ecommerce industry newsletters for you to consider subscribing to and copying. (Shh, we won’t tell!)

InboxArmy is a full-service email marketing agency that helps clients develop and execute profit-driven email marketing strategies. We’re an ecommerce email agency with a team of experts on Klaviyo, Salesforce Marketing Cloud, and more than 40 other email service providers. If you need help with ecommerce email marketing, give us a call!

What Is An Ecommerce Newsletter?

An ecommerce newsletter is an email focused on ecommerce trends, advancements, technology, and best practices. These newsletters generally include company announcements, product updates, customer tips and tricks, insights, even special sales from time to time.

Sent weekly, monthly, quarterly, sometimes even daily, some ecommerce newsletters may be niche-specific (think fashion or an Amazon store newsletter), while others focus on general ecommerce tips and insights.

Whatever your niche or focus might be, there’s an ecommerce newsletter out there for you. We’ve put together our 25 favorites. Browse our list and go “shopping” for your next newsletter!

25 Best Ecommerce Newsletters to Follow

Our Top Picks

After scouring the newsletters available to our ecommerce businesses, here are our top four picks!

1. Invesp

Invesp Ecommerce newsletter example

One of the most unique newsletters we have come across, Invesp is a newsletter with 14 contributing writers. It combines various voices, experiences, background, and tactics. This newsletter is the “ultimate guide to boosting conversion, improving user experience, and search engine rankings.”

With such a diverse approach, this newsletter offers practical and detailed insights, advice, and guides to help ecommerce businesses thrive. Recent content focuses on AB testing, conversion optimization, and multivariate testing.

2. Feedspot

Feedspot Ecommerce newsletter email template

This isn’t a newsletter in itself, but rather a content aggregator that aggregates top newsletters, content, blogs, podcasts, and insights from industry leaders and influencers. You can essentially build your own newsletter to catch all important developments and save time and energy. FeedSpot does the leg work for you by collecting and delivering these insights right to your inbox.

3. Get Elastic

Elastic Path ecommerce email newsletter

Coming in number three for us but ranked the #1 ecommerce blog and newsletter. This newsletter provides research and analysis as well as practical tips for ecommerce businesses. This newsletter also encompasses Elastic Path.

Content includes B2B insights, ecommerce myth busters, ecommerce “platforming” tips, and more.

4. Veeqo

Veeqo best ecommerce newsletters example

An Amazon company, Veeqo states it’s the “world’s best ecommerce blog,” and with access to Amazon’s ecommerce data, that is easy to believe. This newsletter is for retail businesses and entrepreneurs at any level. Expect free guides, webinars, product insights, and a variety of ecommerce content in your inbox.

Insightful Newsletters

5. Neil Patel

Neilpatel ecommerce newsletter example

This is a well-recognized name that needs no introduction. If you do not follow Neil Patel’s content, we would highly suggest you do! Niel Patel runs multiple websites with digital marketing tools and insights. His newsletter and content feature case studies and ecommerce data that many sellers find highly valuable.

6. Prisync

Prisync Ecommerce Newsletter Design Examples

A newsletter focused on monitoring competitor pricing. This business also provides software that tracks your competitors’ pricing, allowing you to gain the upper hand in your pricing strategy.

7. Backlinko

Backlinko Personalized Ecommerce newsletter examples

Another well-known brand in the ecommerce industry. Bryan Dean shares exclusive SEO tips and insights with this newsletter. This is an excellent resource for ecommerce businesses looking to level up their Search Engine Marketing (SEM).

8. Shoplo

This newsletter focuses on multi-channel marketing, a great tactic to diversify lead generation. It also includes advice on growing sales with third-party sites and interviews with successful ecommerce business owners.

9. Baymard Institute

Bymard Institute Responsive ecommerce email newsletter template

Boasting over 130,000 hours of UX research, this newsletter is a gem for ecommerce businesses looking to strengthen their UX efforts. With page design examples, premium analysis, UX articles, and benchmarks, this is a no-brainer subscription!

10. Demac Media

Bounteous ecommerce newsletter ideas

A vital newsletter for original data and case studies. This newsletter is aimed at mid-sized ecommerce businesses and entrepreneurs. With a unique co-innovation approach, Demac Media focuses on the power of collaboration and networking. The content and data offered are straightforward and actionable.

11. Digital Commerce 360

Digital 360 commerce - best ecommerce newsletter example

This newsletter tracks ecommerce news and updates industrywide. The coverage is thorough and up-to-date, enabling ecommerce businesses to pivot quickly and keep up with trends.

12. Tamebay

Tamebay - Leading ecommerce newsletters

A leading newsletter publisher sharing news, insights, and intelligence for ecommerce merchants and business owners. This newsletter shares hints and tips to improve efficiency and profits. With over 1 million subscribers, this newsletter provides significant value.

Newsletters From Those Who Walk The Walk And Talk The Talk

13. Tim Peter

tim peter ecommerce newsletter template

An ecommerce leader with a wealth of experience working with top ecommerce companies, some of which are on the Fortune 100 list. His newsletter shares his insights from hands-on experience building an ecommerce business, and he works with Tim Peter & Associate providing ecommerce consulting.

14. Armando Roggio

practical ecommerce - best ecommerce newsletters

Nicknamed ecommerce boy—he has a technical background and takes a strategic and practical approach to his ecommerce efforts. He contributes to Practical Ecommerce, sharing marketing inspiration, financing options, and more resources for an ecommerce business to continue ensuring growth and success.

15. My Wife Quit Her Job (Steve Chou)

my wife quit her job - an ecommerce newsletter for scaling a profitable ecommerce business

Interesting name, right? Steve Chou shares a sustainable and family-first approach to building and scaling a profitable ecommerce business. As a guest speaker and seen in Forbes, ABC News, OPEN Forum, and more, Steve Chou is a well-known ecommerce voice.

Newsletters With Daily Insights

For emails on the daily, consider one of these newsletters.

16. Ecommerce Times

Ecommerce Times - a daily insights ecommerce newsletter

If you are looking for daily coverage of ecommerce trends and news, consider Ecommerce Times. This newsletter covers social media marketing (SMM), mobile commerce, SEO, and more. Look at one of their recent articles in preparation for the holiday season.

17. eMarketer

Insider-intelligence-data-driven-insights-ecommerce-newsletter.jpg

eMarketer is a newsletter providing daily emails on digital marketing, advertising, media trends, and white paper offers. It’s focused on data-driven insights and content and includes Industry Insights eMarketer FYI content.

Conversion And Optimization Focused Newsletters

18. ConversionXL

Conversion XL - an ecommerce newsletter with novel and pattern-interrupting tactics

This newsletter provides “novel and pattern-interrupting tactics, recently tested in a real-life scenario” and strategy tips that deliver significant results verified by the CXL team. This newsletter will help you quickly identify and implement tactics that are working now.

19. VWO

VWO-Conversion-And-Optimization-Focused-ecommerce-Newsletter-example.jpg

VWO isn’t just a newsletter-focused website; VWO is a leading optimization platform. It provides up-to-date information in research, building, and managing optimization campaigns. This blog is helpful for individuals and business owners looking to improve their optimization skills regardless of their familiarity with optimization.

Recent content covers engagement, churn rate, and content ideas to increase conversion.

20. Conversioner

Conversioner

Another unique newsletter that takes an unconventional approach to conversion optimization. This newsletter highlights the emotional factors of conversion optimization. What does this mean? The content covers how web design, good copywriting, and other marketing efforts influence consumer reactions and behavior.

Recent content discusses emotional targeting in online marketing, web design fundamentals, and product descriptions’ influence on ecommerce conversion.

Comprehensive All Things Ecommerce Newsletters

21. MIVA

Miva - ecommerce newsletter example

MIVA covers a variety of tactics, strategies, and areas of ecommerce success. From Search Engine Marketing (SEM), downstream marketing, conversions, payment processing, AI, and much more! A great all around option.

22. Core dna

Core dna

Core dna is a newsletter and full-service ecommerce solutions platform. It provides business insights, marketing management tips, platform suggestions, web development insights, and more.

Unique Approach and Niche Newsletters

23. A Better Lemonade Stand

A better lemonade stand - Niche based ecommerce Newsletter

A unique name for a unique newsletter. A Better Lemonade Stand ‘s newsletter is focused on entrepreneurs building profitable businesses while leveraging the power of AI. This newsletter specifically focuses on those looking to create and sell digital products.

The founder, Richard, joined Shopify in 2013 as part of its Growth team and later expanded its blog and impact. He later wrote a book for Shopify on starting an ecommerce business and developed multiple passive income streams. A Better Lemonade Stand provides insights from a tried and true industry leader.

24. Blue Stout

The Blue Stout - A Unique Approach ecommerce newsletter

Have you ever wondered how to leverage an idea to drive sales? Look no further. Blue Stout covers how retailers can leverage ideas and inspiration to boost sales. With these insights, business owners can develop unique and creative approaches to differentiating themselves and problem-solving.

25. Sociology Of Business

Sociology-of-business-consumer-behavior-based-ecommerce-newsletter-ideas

This newsletter examines consumer behavior branding strategy. It takes a visual approach to breaking down sociological principles and their correlation to consumer trends and ecommerce and business sphere shifts.

Benefits Of Subscribing To An Ecommerce Newsletter

Subscribing to an ecommerce newsletter ensures you stay current without spending hours scouring the web for ecommerce data and news every single week. With one subscription, you can regularly access new marketing ideas, industry news, innovations, and more.

The top benefits of subscribing to an ecommerce newsletter include:

Staying informed: In a rapidly evolving and competitive industry!
Access to industry data: Consumer behavior, competitive analytics, and more.
Saving time: Arguably, the top benefit here is that a newsletter gives you back hours every week to reinvest in actionable improvements in your business to boost efficiency and, ultimately, profit.
Networking opportunities: Some newsletters include announcements of upcoming webinars and industry events.
Competitive advantage: A great newsletter gives you an edge over businesses that may not be as informed or up-to-date.

What To Monitor For Ecommerce Updates?

You’re probably already monitoring your business’s analytics. Tracking your ecommerce analytics to identify trends specific to your business and target audience drives growth. Now, let’s take that a step further.

Along with following your internal data, your business will benefit when you follow industry trends, technology advancements, and innovations.

Here are some key industry insights and areas to monitor:

Consumer Behavior and Preferences:

Understand how your target audience shops online, where they shop, what products they prefer, and how their shopping habits change over time.

Sales and Marketplace Trends:

Follow growth rates, seasonal fluctuations, and emerging niches. If you sell on online marketplaces (e.g., Amazon, eBay), monitor changes in their policies, fees, and consumer behavior.

Mobile Commerce:

Track changes in mobile shopping and optimize your website and marketing strategies for mobile.

Content, Influencer, and Omnichannel Marketing:

Stay updated on content marketing trends and influencer partnerships that can help boost brand visibility. Explore how consumers engage with your brand across various channels, such as online, offline, social media, and mobile.

Emerging Technologies and Payment Innovations:

Technologies like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) can enhance the ecommerce experience, so follow these advancements. Keep an eye on new payment methods, including digital wallets, cryptocurrencies, and buy-now-pay-later (BNPL) options.

Logistics and Shipping:

Innovations in logistics and shipping, including faster delivery options, sustainable practices, and last-mile delivery solutions. Track improvements and implement as needed.

Sustainability:

Understand how sustainability and eco-consciousness impact consumer preferences and adapt your practices accordingly.

Data Privacy and Security:

Stay updated on data privacy regulations and invest in robust cybersecurity measures to protect customer data.

Subscription Models:

Monitor the success of subscription-based ecommerce models and assess whether they are suitable for your business.

Competitor Analysis:

Assess competitors’ strategies, pricing, and customer engagement tactics.

Legal and Regulatory Changes:

Be aware of evolving ecommerce laws, tax regulations, and compliance requirements in your region and internationally if applicable.

Customer Service Innovations and Retention Strategies:

Explore new customer service technologies and strategies to enhance the shopping experience and resolve issues more effectively. Monitor customer retention trends and implement loyalty programs and personalized marketing to retain customers

International Markets:

Keep an eye on global ecommerce trends and consider expanding into international markets if viable for your products.

Conclusion

Staying up to date in the ecommerce industry is an ongoing process. Be agile, open to innovation, and adaptable to changing consumer preferences and technological advancements. Regularly seek out industry news, attend relevant conferences, and invest in employee training to stay ahead of the curve. To stay up to date and save yourself time and energy, subscribe to one or more of the unique ecommerce newsletters listed in the article.

Every e-commerce business must contend with issues such as out-of-stock products. Fortunately, one way to minimize the impact of out-of-stock issues is by telling your customers you’ve got what they need and that can be easily done with the help of back in stock email.
In fact, per studies, in 2022:

More than half of online shoppers worldwide stated being unable to complete purchases as the products were out-of-stock.
Nearly 60% of online shoppers in the US felt that out-of-stock issues affected their shopping behavior.

While out-of-stock problems can frustrate customers, they also impact e-commerce businesses, from leaking brand revenues to lost page views and lower search rankings

This article will teach you the significance of back in stock emails and how to create engaging emails to drive conversion.

What Are Back In Stock Emails?

A back in stock email is typically a customer outreach email communication. It informs a potential buyer that the product they had shown interest in – but was unavailable as it had been sold out or, because of technical or logistical reasons, could not proceed with purchase – has become available again.

Where a prospective customer wants to purchase an item that is not in stock, this directed reminder can help rekindle interest and increase sales. Typically, these emails can be sent to your entire contact list or to a specific segment of shoppers who have opted in to receive notifications when a particular product of interest becomes available again.

Notably, These emails are sent for physical products and services. So, for instance, if you are selling your online courses with a fixed number of participants, you can send these emails to prospects when a desired course or session is opened for new registrations again. Simply put, though not a literal ‘back in stock message, the logic same logic can be applied when services become available after becoming out of stock/reserved/locked.

Are Back In Stock Emails Effective?

Are-Back-In-Stock-Emails-Effective_Blog-Banner_1-min

For starters, the success depends on the impact the campaign can generate and the specific product itself. Here’s an overview of how back in stock email marketing can help your business.

1) Gives You A Second Chance:

Every customer counts, and these emails can give you a valuable lead-saving second chance. Where your prospect may directly move to a competitor, some customers will likely opt-in to be notified via email about when the product returns in stock. Once you have an email id, you can promptly inform the customer that the product is now available.

2) Facilitates Urgency Of Purchase:

These emails are an excellent way to remind your loyal, existing customers that their desired products have become available.

Furthermore, reminding customers that a previously sold-out item is accessible again can trigger urgency to purchase the product before it goes out of stock again. The FOMO (fear of missing out) psychologically works on customers to make the most of the opportunity so they don’t miss out on a good product or deal!

3) Instills Trust In The Brand:

These emails reassure buyers and keep them engaged so that they remember about the out-of-stock product. Staying connected with customers and personalized attention to their shopping nurtures trust and confidence in the brand.

4) Serves As A Timely Reminder:

Sometimes, customers forget that an item they liked was out of stock. These emails offer a gentle and timely reminder, reigniting their interest and nudging them back to the shopping bag.

5) Develop Customer Insights:

Back-in-stock notification subscriptions enable marketers to measure customer demand easily without the need for hoarding stockpiles for months together.

When a customer signs up for your emails, it gives you insights about the product demand based on customer interest. This will facilitate better planning of future product launches.

6) Opportunity To Boost Revenues:

These emails are an excellent opportunity to engage with customers through cross-selling and upselling, even if you lost out on the initial sale.

To explain, if your customer switches to a competitor, your email could also include accessories or upgrades to enhance their overall product experience. This could very well inspire them to return to your store, considering you were their first preference. Having taken a positive step toward customer care, it will be much easier.

15 Back In Stock Email Examples To Enable You Get Customers to Checkout

Keep The Spotlight On A Single Product.

Back In Stock Email Example from Haus

Source

By focusing on a single out-of-stock item that is now back, beverage brand Haus highlights critical features of the product, usage recommendations, and customer reviews.

The latter acts as social proof, reassuring customers. Prominent CTAs directly take customers to the page where they can shop for the product rather than a general webpage. In addition, plugging in social media handles helps boost the number of followers.

Create A Sense Of Urgency

.

Source

This email by outdoor clothing brand Patagonia infuses a sense of urgency into the email by announcing its availability in the headline while urging the shopper to purchase quickly before it sells out again soon.

It also cross-sells its repair services. In addition, the ad features its environmental initiatives as a reflection of its values and connects with customers.

Promote Different Popular-Selling Items.

Sonos Back in stock email shows a range of products

Source

Innovative home sound system brand Sonos’ back in stock emails to its contact list comprise a simple, straightforward message showcasing the range of products for which the wait is over!

Each of the products is supported by its own CTA button. Further, multiple product recommendations enhance the chances of a more significant sale value. At the same time, free shipping, a free trial, and positive customer reviews serve as an extra incentive to complete the purchase.

Bring Back A ‘Bestselling Favorite’ For A Limited Time.

Bloomscape's bestselling Favorite' For A Limited Time. examples

Source

Online plant shopping platform Bloomscape’s email stresses its commitment to meeting customer expectations by bringing back a bestseller for a limited time. Leveraging the customer care theme, the email also features a care guide – with suitable CTAs.

Along with a detailed description of the restocked product, Bloomscape promotes gifting and sales across other product categories. The clear visuals and reader-friendly template make the email easy to comprehend.

Highlight The Colors/Sizes That Have Become Available Again.

Everlane shows the different colors which are back in stock again

Source

Often, the colors or sizes of products, such as clothing and accessories, go out of stock quickly and remain in the sold-out phase for an extended amount of time.

Everlane sends out back in stock emails showcasing the different colors, which are back in stock again. This aesthetically organized product range and clear images gently nudge shoppers to initiate and complete the purchase once their preferred color becomes available.

Simple And Plainspoken

UGG Back-in-stock email

Source

Fashion footwear brand UGG keeps it simple and straightforward, with the oversized pic speaking for itself.

The email template assimilates the key offerings – free shipping, loyalty program, store finders, and giveaways – into reader-friendly units that enable the reader to get the message at a glance.

Overall, the CTAs address the different requirements of the buyer and entice them to make a purchase.

Compelling Subject Lines That Generate Excitement

Firebox Back-in-stock email example

Source

Online retail brand Firebox creates a buzz around a specific product in the subject line of its email campaign. Thereon the copy gives the reader a quick idea of what to expect.

While featuring some of the popular items along with CTAS for each, the well-organized layout also leverages the opportunity to promote Father’s Day gifts, a gift guide to help uncertain shoppers, and a dynamic mystery box gift that continues to build excitement and engagement around the email and facilitate engagement.

Seasonal Restocking And Re-Release

Yellow 108 email

Source

Headwear brand Yellow 108 innovatively promotes back-in-stock products by creating new segments – seasonal restocks and general re-releases – that remind customers of their specific needs.

In addition, the distinct CTAs and the straightforward product display enable users to quickly browse through the primary content with the option to shop the entire collection.

Back In Stock Emails That Also Support A Cause

Ujji's back-in-stock email connected audience emotionally

Source

This email by dietary beverage brand Ujji seeks to connect with audiences by supporting an emotionally and socially relevant cause.

The stark contrasts resonate both with the product packaging and the social message, while the concise subsections explain how the product usage will contribute to the cause. Such emails will likely influence buyer segments looking to support the cause in their individual capacity.

Promote Back-In-Stock Items As Gifts.

Alltrails Promoted Back-In-Stock Items As Gifts.

Source

If certain products become available again just before a holiday season, it can double up as an excellent sales pitch. In this example, AllTrails uses the strategy to inform subscribers that its bestselling blanket is back in stock right in time for winter.

The email then expands the back in stock email to cross-sell other products by leveraging the gifting pitch, thus encouraging subscribers to browse the store.

Thank Customers Who Have Asked For Notifications

Kauffman Mercantile sends an email to thank customers

Source

Kauffman Mercantile sends a personalized email from the company owner thanking customers who’ve signed up for notifications when a product becomes available.

This highly-targeted mail leverages strong purchase intent. The friendly tone, relevant product images, links, and CTAs, with contact information for addressing queries, impart a personal touch to the email and entice shoppers awaiting this notification.

Build Anticipation And Positivity.

Uniqlo back-in-stock campaign

Source

This back-in-stock campaign by Uniqlo creates a positive vibe around a favourite product becoming available again.

From a subject line that builds anticipation to striking product visuals of the back-in-stock product, and a vibrant color palette, this email offers a very reader-friendly experience. In addition, the CTAs for other product categories attract customers to explore the range and make a purchase.

Provide The Shipping Status Of A Back-In-Stock Product.

Experiment's witty email assures customers aj

Source

Beauty care brand Experiment’s witty email campaign reassures customers that a favourite product is now back in stock.

Even though the copy is minimal, this peppy email convinces customers that they can go ahead and make a purchase without stressing about shipping, as the product is all ready to be shipped.

Leverage Aspirations

Source

This email by home essentials brand Snowe taps into the psychological, emotional, and social elements of the human desire to engage customers.

The soothing palette, the narrative woven into the out-of-stock experience, and the aspirational copy accompanying the available products with clear CTAs inspire the customer to continue the purchase journey.

Emphasise Product Popularity

Fulton example

Source

The high sales volumes of Fulton insoles provide sufficient evidence of the quality of the product and the increased demand for it.

The brand leverages this data in its simple yet effective back-in-stock campaign to remind customers that all the sizes are back in stock (for now) and to shop for them before they get sold out again.

The template also offers information about contact details and social media handles for customers seeking social proof.

How To Create Back In Stock Email Campaigns That Drive Conversion?

How-To-Create-Back-In-Stock-Email-Campaigns_That-Drive-Conversion_Banner

Informing your customers that an item they had shown interest in has become available is a friendly, personal gesture. Nonetheless, for a positive response from buyers, you will still need a compelling an email that helps translate your outreach into a done deal.

These tried and tested techniques will make creating appealing back-in-stock campaigns that bring your customer back to your store easier.

Collect Customer Details Accurately.

At the outset, you must ensure that your site is organized to collect customers’ emails in case of out-of-stock product encounters – if not, your customer will leave you for your competitor.

Implement an email pop-up form fill on the item’s product page whenever an item becomes unavailable. This will help you notify customers once the product or a similar product item returns in stock. Notably, you can leverage browsing data to recommend relevant stock availability emails. Once the product is restocked, the email can be triggered.

Craft Appealing Emails.

Your email needs to be straightforward so that your customers remain engaged. Focusing on the following elements can help create a winning email message:

Subject line: A catchy, memorable email subject line can improve the chances of your email getting opened. Per survey findings, 64% decide whether or not to open emails depending on subject lines, making it hard to ignore the importance of a well-crafted subject line. Furthermore, subject lines containing 6 -10 words have the highest open rate of 21%.

Another proven method to attract attention is building urgency in your subject line. Some common examples are:

Hurry, the countdown has begun!
Only ten left in stock
Limited edition stocks
Back-in-stock sale with a fabulous discount
Don’t miss out on this exciting opportunity (again!)

You may find these emails are overtly pushy, but the shopper will most likely be happy to open the email -especially since they signed up to receive it. On the other hand, if you go low-key with the subject line, it may not excite them, and they may give your email a pass.

Copy: The main message can include more information about the back-in-stock item. Briefly explain the product’s benefits and the reasons which make it a popular item in your store. Overall, keep the email simple, sans long descriptions, and preferably with a short product list. Ensure the email contains links to your website.

Call-to-action (CTAs): Finally, provide a robust and visible call-to-action in email that triggers urgency and motivates purchase.

Leverage Data For Personalized Back In Stock Emails

Personalized emails show your customers that you know them and understand their reasons for purchasing your products. It also helps make your customer feel valued, as though you are talking directly and exclusively to them. In fact, personalized emails witness almost 6x the revenue production compared to non-personalized forms.

Leverage relevant data insights from your CRM to customize your email campaigns targeting the right audience segment.

Provide Social Proof Of Back-In-Stock Products.

While you want your shoppers to get excited when an item is back in stock, it’s essential for them to feel confident about the product too. Social proof plays a significant role in showcasing satisfied customers and your best product reviews.

Not only does the user-generated content ease the pressure of promoting yourself, but it also reminds shoppers why your product was a sell-out.

Reward Loyal Customers Who Have Been Waiting For Your Product.

Often shoppers who wanted to buy a product earlier could change their minds by the time the product is restocked. In such scenarios, discounts are a great incentive to encourage customers to return and complete checkout.

According to a survey, 84% of respondents stated that price influences their purchase decision, while 61% claimed it was the single most critical factor. Notably, packing in a juicy discount with your email can influence your customers to purchase the back-in-stock product they were waiting for.

Make The Most Of Automation.

For e-commerce retailers selling multiple products, sending one-on-one emails informing customers that their searched products are back-in-stock items can get overwhelming. Automation can help you trigger emails based on restocked items while dynamically pulling in product images from your website.

However, your email team should be accessible to manually send out the back-in-stock notifications if the situation calls for it. After all, this customer segment is literally waiting to buy your product once it becomes available!

Conduct Regular A/B Tests.

Create different restock email templates for each email type being A/B tested. Then, whenever a particular test shows up with better outcomes than before, the template can be fine-tuned and implemented in the future.

Send Emails As Soon As Possible.

Be sure to immediately notify your customers who have opted in for your emails when the product becomes available. Long waiting periods can wane customer interest and turn them towards your competitors.

Do Not Send Emails To Recent Recipients.

Sending too many emails all at once can seem suspicious. Instead, consider skipping the recent recipients. so they’re not overwhelmed with too many reminders within a short time.

As you may have realized, these emails can be relatively easy to create. Though you may not be unable to prevent your marketplace items from going out of stock, you can use them to help minimize the extent it eats into your revenues and customer base.

30 Back In Stock Email Subject Lines

30-Back-In-Stock-Email-Subject-Lines_Bannerpsd

Now, enthralling back-in-stock emails deserve equally enticing subject lines. If the subject line isn’t interesting, your subscribers will gloss over them without opening it. So, here is a list of interesting subject lines to inspire you for your next back-in-stock email campaign.

FOMO Inducing Back In Stock Subject lines

The best way to create fabricated urgency is to tap into your subscriber’s FOMO. Setting limited-time offers or including the stock number in your subject line is one way to achieve this.

Hurry! Your favorite item is back in stock – Don’t miss out.
It’s back and better than ever.
You asked, and we listened – Limited quantities now available!
Don’t let FOMO get the best of you – Restocked and ready to ship!
Get your hands on the hottest item in town.
Act fast! The wait is over (the product) is back in stock.
Missed out last time? Don’t make the same mistake again!
Last chance to snag your must-have item.
Back by popular demand – Get it before it’s gone again!
Limited restock alert! Grab it now, or regret it later!

Offer Discounts In Your Out of Stock Emails

Offering discounts incentivizes the customers to interact with the email. Discounts can also seem like a reward for customers who have been eagerly waiting for the product to be back in stock.

It’s back! And it brought a discount – Get your happy dance ready!
Good news! Your favorite item is back (and 10% off) – Let the celebration begin!
Rejoice! The prodigal product returns with a discounted twist – Limited time offer!
Guess who’s back? The item you’ve been pining for now with a sneaky discount.
Don’t pinch yourself; it’s real! The restocked item is here, and so is a discount.
The comeback you’ve been waiting for – with a price drop twist! Get it while it’s hot!
Back in stock now with a discount that’ll make your wallet do a happy dance!
Alert: Unicorns spotted! Your beloved item is back, and we’re feeling generous with a discount.
The wait is over! Back in stock with a delightful discount!
The prodigal product returns, armed with a discount! Grab it before it’s gone (and save some dough)!

Use subject lines with simpler reminders.

If you are struggling to come up with something creative, you can always include simpler reminders to make the subject lines more engaging.

Just a friendly reminder: Your favorite item is back in stock!
Remember that item you loved? It’s back and ready for you!
Don’t forget to grab it: Back in stock and waiting for you!
It’s back! Time for a gentle nudge to get your hands on it again.
We didn’t want you to miss out: Back in stock and calling your name!
Reminder: The item you’ve been waiting for is back and available!
Get excited! It’s back in stock, and we thought you’d like to know.
We saved you a spot: Your desired item is back and waiting for you.
Just in case you missed it: Your coveted item is back in stock!
A quick reminder: That must-have item is back and ready to be yours!

Wrapping It Up

In an ideal world, you’d never have to stress over out-of-stock products in your store and their effect on your sales. But when it does happen, fortunately, back in stock emails can minimize the impact on your brand – and help you recover your customers who may be looking elsewhere for a similar deal.

In fact, a well-planned back-in-stock campaign with attractive incentives can boost your credibility and build loyalty in the long term.

This article should boost your confidence in drafting successful back in stock emails that work wonders for your brand, as they have done with other established brands.

Suppose you prefer to let the experts take care of your email marketing needs while you concentrate on your primary business. In that case, InboxArmy can help you. We are one of the best email marketing companies in US that has all the expertise and resources to create an incredibly effective email flow that becomes a revenue driver for your store

Table of Contents

It’s no secret that email is one of the most effective marketing tools available today. With over 4.3 billion people using it daily, it’s no surprise that 81% of marketers use email as their primary customer acquisition channel.

The reason behind this is simple: emails are personal and direct, which makes them effective at generating sales and increasing brand loyalty.

However, manually sending emails to your prospects and target customers manually is time-consuming and daunting. This is where email marketing software comes in handy. You can easily automate your email-sending process through these softwares.

Specifications of A Great Email Marketing Software

User Interface (UI)

An excellent email software should have an intuitive and easy to handle user interface (UI)

Integrations

It is important to choose an email software that is in sync with your platform.

Automation

Ensure your email software is well equipped with the recent AI-based features that let you reduce manual work and concentrate on your business’s core competencies.

Value for money

Always select an email software that best suits your budget and requirements.

12 Best Email Marketing Software For Ecommerce

1) Hubspot Marketing

Hubspot’s email tool contains all the features needed to streamline your business..

Hubspot’s personalization feature is also top-notch. Be it subject lines, content, or call-to-actions, you can personalize anything and increase the success rate of your campaign.

You can also add the Hubspot email marketing tool with its free CRM to streamline your business marketing efforts.

Let’s take a look at its feature in detail:

Email Creation: With HubSpot Marketing, you can easily create beautiful, responsive emails that look great on any device. The platform offers a drag-and-drop email editor that allows you to add text, images, buttons, and other elements to your emails without any coding knowledge.

Email Templates: HubSpot Marketing provides a wide range of customizable email templates businesses can use to quickly and easily create professional-looking emails. These templates are designed to be optimized for conversions and can be customized to match your brand’s look and feel.

Email Automation: HubSpot Marketing allows you to create and automate email campaigns to deliver targeted messages to your audience at the right time. You can use workflows to create automated email sequences based on triggers like user behavior, email opens, clicks, and more.

A/B Testing: The platform also offers email A/B testing features that allow you to test different versions of your emails to see which ones perform best. You can test different subject lines, images, calls-to-action, and more to optimize your email campaigns for maximum engagement and conversion rates.

Analytics: With HubSpot Marketing, you can track and analyze the performance of your email campaigns in real-time. The platform provides detailed analytics and reporting features that allow you to see open rates, email click-through rates, conversion rates, and other important metrics.

Software price:

Free access
The starter plan is available for 45$ per month

2) Omnisend

Omnisend is a comprehensive email software designed for ecommerce businesses of all sizes. It offers a range of tools and features to help businesses create and execute effective email campaigns, including automation, segmentation, and personalization.

Omnisend is known for its impeccable workflow automation, no code editor, along with modern email campaigns.

A whopping 50,000 Shopify users use Omnisend for their email requirements.

You can easily design custom emails through its drag-and-drop editor. You can also accelerate your sales and conversions by including coupon codes and products within the email. It further helps you analyze your sales funnel and understand your email campaigns’ performance.

Some of the key features of Omnisend include:

Email Automation: With Omnisend email marketing, businesses can easily create automated email campaigns to send personalized messages to their customers at the right time. These campaigns can be triggered by customer behavior, such as abandoned cart emails, welcome series, and re-engagement campaigns.

Segmentation: The platform allows businesses to segment their audience based on various criteria, such as purchase history, browsing behavior, and demographics. Email segmentation enables businesses to deliver personalized messages to their audience based on their interests and needs.

Personalization: Omnisend offers a range of personalization options to help businesses tailor their email campaigns to their audience. These options include dynamic content, personalized product recommendations, and personalized subject lines.

Integration: Omnisend integrates with a wide range of ecommerce platforms, including Shopify, WooCommerce, and BigCommerce. This integration enables businesses to sync their customer data and automate their email campaigns.

Reporting and Analytics: The platform provides businesses with detailed analytics and reporting features to help them track the performance of their email campaigns. This data includes open rates, click-through rates, conversion rates, revenue generated, and more.

Software price:

Free plan for 250 contacts and 500 emails per month
The standard plan begins at $16 per month
The pro plan begins at $59 per month

3) ActiveCampaign

If your business needs advanced email automation, ActiveCampaign is the only tool you require.

ActiveCampaign provide businesses with a range of tools to create and automate targeted email campaigns.

With ActiveCampaign email marketing, users can build personalized email campaigns, create contact lists, track customer behavior, and analyze campaign performance.

The tool has a marketing automation flow builder and a CRM to manage all your contacts. This, in turn, helps you create visually engaging, hyper-personalized emails with dynamic blocks and the latest user-extracted data.

You can also spruce up your website by looking through ActiveCampaign. It allows you to create beautiful landing pages, popup forms, and sidebars on your website.

You can also integrate ActiveCampaign with Facebook and Google ads. As a result, you can easily retarget your customer base and create custom audiences.

Some of its key features include

User friendly interface: It offers a user-friendly interface that enables users to create custom templates with drag-and-drop functionality. The platform also provides a library of pre-designed templates that can be customized to suit individual branding requirements.

Users can also create dynamic content that adapts to individual customer preferences and behaviors, ensuring that emails are always relevant and engaging.

Automation: One of the key features of ActiveCampaign is its automation capabilities. The platform offers a range of automation workflows that can be triggered by specific customer behaviors or actions, such as opening an email, clicking a link, or making a purchase.

These workflows enable businesses to deliver targeted and timely messages to customers, increasing engagement and conversion rates.

Management tools: ActiveCampaign also provides advanced list management tools that enable users to segment contacts based on a range of criteria, including behavior, demographics, and interests. This allows businesses to create highly targeted email campaigns that are tailored to specific customer segments, increasing the relevance and effectiveness of each campaign.

ActiveCampaign also offers a range of other automation tools, including SMS marketing, social media marketing, and site tracking.

This allows businesses to create fully integrated campaigns that engage customers across multiple channels.

Analytics: ActiveCampaign also provides detailed analytics and reporting tools that enable users to track the performance of their email campaigns and measure the effectiveness of their marketing efforts. The platform offers real-time data on open rates, click-through rates, conversions, and more, allowing businesses to optimize their campaigns for maximum impact.

Software price:

Free trial of 14 days
Basic plan begins at $9
Professional plan begins at $129 per month
Check the ActiveCampaign pricing Plans for more details.

4) SendinBlue

If email outreach is your thing, SendinBlue is a tool you need. It has 40 excellent templates that help you design world-class emails.

It has a lifetime free plan to reach unlimited contacts with a daily email limit of 300. It can work wonders for businesses that are in their bootstrapping phase. You can also increase your contact list by creating landing pages and sign-up forms through SendinBlue.

With SendinBlue you can also have inbuilt editors where you can design and embed newsletter sign-up forms into the website and increase your subscriber base.

The tool also has a paid version that lets you A/B test your campaigns, allows you to send unlimited daily emails, and gives you a dedicated IP address alongwith a customer success manager.

Sendinblue is a cloud-based email software that helps businesses to build relationships with their customers through campaigns, SMS messages, and transactional emails.

It is an all-in-one marketing platform that provides tools to manage contacts, create and send emails, and track campaign performance.

Some of its features include:

Contact Management: Sendinblue allows businesses to manage and segment their contact lists, import new contacts, and track subscriber behavior.

Email Design: Users can create professional-looking email designs using Sendinblue’s drag-and-drop email builder or customize templates using HTML and CSS.

Campaign Management: Sendinblue offers various campaign types such as newsletters, promotional emails, and automated campaigns based on triggers like user behavior.

Marketing Automation: With SendinBlue email marketing, users can create automated workflows to send targeted emails, SMS messages, and retargeting ads based on user behavior, such as abandoned cart reminders, welcome emails, and more.

A/B Testing: Sendinblue enables users to test different variations of their emails, subject lines, and send times to optimize their campaigns for better performance.

Reporting and Analytics: The software provides detailed reports on campaign performance, including open rates, click-through rates, bounce rates, and more.

Integration: It integrates with various third-party apps, such as Shopify, Salesforce, WordPress, and more.

User-Friendly Interface: Its easy-to-use interface allows users to create and send campaigns quickly without any technical expertise.

Multi-Channel Marketing: With SMS, email, and automation features, users can reach their customers on multiple channels with personalized messaging.

Customer Support: Sendinblue offers customer support through phone, chat, and email, and users can also access their knowledge base and resources for self-help.

Software price:

Free up to 300 emails every day.
The Lite plan begins at 25$/month.
The premium plan begins at $65/per month.

5) Drip

Drip is a cloud-based email marketing automation platform designed to help businesses of all sizes create personalized campaigns, automate workflows, and drive customer engagement. It was founded in 2013 and acquired by Leadpages in 2016.

It is a marketing CRM tool that helps you streamline your social media and campaign for your ecommerce business. The tool helps you run extremely targeted campaigns.

Drip is compatible with all the major ecommerce platforms such as WooCommerce, Shopify, BigCommerce, and Magento. It also helps you integrate your ecommerce platform with Facebook and Google ads. This, in turn, helps you in tracking and retargeting your customer base with personalized content.

Further, the tool lets you track your customer’s journey across all the channels. It also shows you the important engagement metrics from all channels.

Drip offers a variety of features to create effective campaigns. Let’s take a look:

Visual builder : Its visual builder allows users to easily drag and drop elements to create custom templates. It also offers pre-built templates for quick and easy setup. Users can add dynamic content to emails based on subscriber behavior or other data, such as location or purchase history.

Automation: Drip’s automation capabilities allow businesses to create targeted and personalized email workflows that are triggered by subscriber behavior, such as clicks, opens, and purchases. The platform also offers a range of automation triggers, such as time delays, custom events, and tags.

Segmentation: Drip’s segmentation tools allow users to create targeted campaigns for specific groups of subscribers. Segmentation can be based on subscriber behavior, demographic data, or other criteria, making it easy to create personalized campaigns that resonate with different groups of subscribers.

Analytics : Drip also includes robust analytics and reporting features, providing users with real-time insights into email performance, subscriber engagement, and revenue generated. It also integrates with a variety of third-party platforms, including CRMs, ecommerce platforms, and social media.

Software price:

Free 14 day trial.
Pricing begins with $19 per month for 500 contacts.

6) MailChimp

Mailchimp allows users to create and manage campaigns, newsletters, and automated messages. It was founded in 2001 and has since grown to become one of the most widely used email platforms in the world.

MailChimp can be your go to email software if you need to send bulk emails. The tool comes with a drag and drop editor along with a lot of ready to use templates.

This allows you to craft compelling emails instantly. You can also tag and segment your contacts through MailChimp and send them personalized emails.

It also gives you access to reports that would help you analyze your email campiagn’s performance. Also it has a content optimizer that helps you improve your email copy and create content that convert.

Let’s take a look at its features:

User-friendly interfaces: One of the key features of Mailchimp is its user-friendly interface, which makes it easy for businesses of all sizes to create and send professional-looking campaigns. The platform offers a drag-and-drop email builder that allows users to customize their campaigns with different layouts, colors, and fonts.

Templates: Mailchimp also provides users with a range of templates that can be used as a starting point for their campaigns. These templates cover a wide range of industries and can be easily customized to fit a business’s specific needs.

Automation: Another important feature of Mailchimp is its automation capabilities. With Mailchimp Email Marketing, users can set up automated emails based on specific triggers, such as a new subscriber joining their list or a customer making a purchase. This allows businesses to stay in touch with their customers without having to manually send out emails.

Mailchimp also offers a range of other marketing tools, including social media advertising and landing page creation.

Users can easily integrate their Mailchimp account with social media platforms like Facebook and Instagram, allowing them to create targeted ad campaigns.

Software price:

Free plan with an email limit of 10000 and 2000 contacts.
Essential plan begins at $11/month.
Standard plan begins at $17/month.
Premium plan begins at $299/month.
Check Mailchimp pricing plans for more details.

7) ConstantContact

Constant Contact is an email marketing software that helps businesses create and send professional-looking emails to their subscribers. Founded in 1995, Constant Contact has been a leading email marketing platform for over two decades.

It helps you create and customize emails that are well-optimized for every screen size.

The tool comes with a smart editor that has around 300 professional and aesthetic email templates. This, in turn, makes the whole process of email creation easy and quick.

Let’s take a look at its features:

Drag and Drop Editor: Constant Contact also has an easy to use drag and drop editor. You can also use this tool to gather your target audience’s information by sending sign up emails and polls to your contacts.

The tool also lets you automate your email sending process, thereby streamlining the whole process of welcoming new customers, while nurturing the leads, engaging the customers, and expanding the reach.

List management tool: Another key feature of Constant Contact is its list management tools. Users can easily import their existing lists or create new ones within the platform. The platform also includes features for managing subscribers, such as automatic list cleaning and segmentation tools that allow users to send targeted emails to specific groups of subscribers.

Automation: Constant Contact also offers automation features that allow users to create and schedule automated emails based on triggers, such as a subscriber signing up for their list or making a purchase on their website. Users can set up a series of emails to be sent automatically over a period of time, which can help businesses stay in touch with their subscribers without having to manually send out emails.

Constant Contact also offers a range of other email marketing tools, including social media marketing and online surveys. Users can easily integrate their Constant Contact account with social media platforms like Facebook and Instagram to create targeted ad campaigns.

Software price :

2 months free trial.
Price of the basic version is $9.99 per month.
Price of the plus version is $45 per month.

8) Moosend

Moosend is a cloud-based software that helps businesses of all sizes to design, automate, and send campaigns to their subscribers.

It provides a range of tools and features to create professional-looking emails, manage lists, track email performance, and automate campaigns.

It works as an end-to-end email marketing tools. From designing responsive emails to automating emails through triggers, control steps, and actions, it does it all.

The tool also has a well-structured and appealing user interface and dashboard which helps businesses streamline their email automation process. You can also use Moosend to segment your customer base on their behaviors and a few other metrics

Here are some of the key features and capabilities of Moosend:

Email editor: Moosend’s drag-and-drop email editor allows you to create beautiful and responsive emails without any coding skills. You can choose from a range of customizable templates, add text, images, videos, buttons, and social media icons to your emails, and preview them before sending.

Marketing automation: Moosend offers a range of automation workflows to help you send the right message to the right people at the right time. You can set up triggers and conditions to automate welcome emails, abandoned cart emails, birthday emails, and more.

Email list management: With Moosend, you can easily manage your lists, segment them based on various criteria, and keep them clean and up-to-date. You can import and export contacts, integrate with third-party apps, and remove invalid or bounced email addresses.

A/B testing: Moosend allows you to test different elements of your emails, such as subject lines, content, and CTAs, to see which version performs better. You can also test different sending times and frequencies to optimize your campaigns.

Reporting and analytics: Moosend provides detailed reports and analytics to help you track the performance of your campaigns. You can see open rates, click-through rates, bounce rates, and conversion rates, and use this data to improve your future campaigns.

Integrations: Moosend integrates with a wide range of third-party apps and services, such as Zapier, Shopify, Salesforce, and Google Analytics, to help you streamline your workflows and improve your overall email marketing strategy.

Software price:

Free trial for 30 days.
Pro plan begins at $9 /month.

9) SmatrMail

SmatrMail is an software designed to help ecommerce businesses increase their revenue by sending personalized and targeted campaigns.

The platform was developed by Netcore Solutions, a leading digital communication and automation company.

You can easily increase your conversions through SmatrMail. It has a bunch of ready to use templates, along with custom templates. These templates are mobile optimized, thereby increasing your open and click-through rates.

You can also work on a lot of customer focussed campaigns through market automation of SmatrMail. The tool also lets you create a variety of buying journeys based on your subscribers position in the market funnel.

Once you know if your subscriber is an existing customer, new customer, or a repeat customer, you can easily send them relevant and engaging email.

SmartMail offers a range of features that allow businesses to create and manage their campaigns. Let’s take a look:

Segmentation: One of its key features is its segmentation tool, which allows businesses to segment their lists based on customer behavior, demographics, and other criteria. This enables businesses to send targeted emails that are more likely to convert into sales.

Email template builder: Another important feature of SmartMail is its email template builder, which allows businesses to create professional-looking emails quickly and easily. The platform also includes a drag-and-drop editor that makes it easy to customize templates to match a company’s brand.

Automation tool : SmartMail also provides businesses with a range of automation tools that help to streamline their campaigns. For example, the platform offers automated email sequences, abandoned cart emails, and post-purchase follow-up emails. These automation tools can save businesses time and effort, while also improving the effectiveness of their email marketing campaigns

Analytics and reporting: SmartMail also provides detailed analytics and reporting features, which allow businesses to track the performance of their campaigns. This includes metrics such as open rates, click-through rates, and conversion rates. The platform also includes A/B testing capabilities, which allow businesses to test different campaigns and determine which ones are most effective.

Integration: Finally, SmatrMail integrates with a range of ecommerce platforms, including Shopify, WooCommerce, Magento, and BigCommerce. This makes it easy for businesses to connect their campaigns with their online stores and track the impact of their email marketing efforts on their overall revenue.

Software Price:

Free plan with 250 subscribers and 500 emails per month
Standard plan begins with 12 emails/month/user
Unlimited Plan begins at $99/month, allowing you to send unlimited emails/month/user.
Visit the tool’s pricing page for more details.

10 AiTrillion

AiTrillion is an all-in-one email marketing software designed to help ecommerce businesses grow and succeed. It is an artificial intelligence-based platform that offers a variety of features to create, manage, and automate email campaigns.

It is a great tool for growing your overall customer engagement. It helps you personalize your emails. It also has a drag and drop editor which allows you to create email marketing workflow to engage with customers throughout their buyer journey.

The tool also has 50+ pre-built email templates which can help you inform and educate your customers according to the time when they visited your store.

Let’s take a look at its broader features:

Email campaign builder: One of the main features of AiTrillion is its email campaign builder, which allows businesses to create and send customized campaigns. The platform offers a range of pre-built templates that can be easily customized using a drag-and-drop editor. This makes it easy to create professional-looking emails that match a company’s branding.

Segmentation: AiTrillion also provides advanced segmentation capabilities, allowing businesses to target specific groups of customers based on their behavior, demographics, and other criteria. This enables businesses to send more personalized and relevant emails that are more likely to convert into sales.

Automation: Another key feature of AiTrillion is its automation capabilities. The platform offers a range of automation tools, such as abandoned cart emails, post-purchase follow-up emails, and win-back campaigns. These automation tools can save businesses time and effort while also improving the effectiveness of their email marketing campaigns.

Analytics: AiTrillion also provides businesses with detailed analytics and reporting features, which allow them to track the performance of their campaigns. This includes metrics such as open rates, click-through rates, and conversion rates. The platform also allows you to test different campaigns and determine which ones are most effective.

Integration: Furthermore, AiTrillion offers integrations with popular ecommerce platforms such as Shopify, WooCommerce, and Magento. This makes it easy for businesses to connect their campaigns with their online stores and track the impact of their email marketing efforts on their overall revenue.

AiTrillion also provides a range of other features such as web push notifications, SMS marketing, loyalty programs, and reviews and ratings. This all-in-one approach helps businesses to streamline their marketing efforts and provides a more holistic view of their customer engagement.

Software price:

Free trial for 30 days.
Paid plan begins with $49 per month where you can send 75,000 emails per month.

11) Mailerlite

Mailerlite is an email marketing software that provides businesses with an easy-to-use platform for creating, sending, and tracking email campaigns.

It was founded in 2010 by Ignas Rubezius and has since grown to become a popular choice for small and medium-sized businesses looking for an affordable and efficient email marketing solution.

Mailerlite can be your go-to email marketing tool if you have a small business. It helps you send creative and precise email copies instantly. It has all the advanced email features at a reasonable price.

The tool provides you with content blocks to design excellent email copies. You can also easily segment your customers and automate your emails through Mailerlite.

Let’s take a look at its key features:

Drag and drop editor : One of the key features of Mailerlite is its drag-and-drop email editor, which allows users to create professional-looking emails without needing any coding or design skills.

The editor is intuitive and user-friendly, making it easy to add images, text, and other elements to your emails. Additionally, Mailerlite offers a library of pre-designed templates that can be customized to fit your brand and messaging.

Automation: Another important feature of Mailerlite is its automation capabilities. With Mailerlite, you can create automated email workflows that trigger based on specific actions or behaviors, such as when a user signs up for your list or makes a purchase on your website. These automated workflows can help you save time and increase engagement with your subscribers by sending targeted and relevant emails.

Email list management tools: Mailerlite also provides a suite of tools for managing your email list, including the ability to segment your subscribers based on their interests or behaviors.

This allows you to send more targeted emails and improve the effectiveness of your campaigns. Additionally, Mailerlite offers built-in A/B testing functionality, which allows you to test different variations of your emails to see what resonates best with your audience.

Reporting and analytics: When it comes to tracking the performance of your campaigns, Mailerlite provides detailed analytics and reporting tools. You can see metrics like open rates, click-through rates, and conversion rates, as well as track subscriber growth over time. This data can help you make informed decisions about how to optimize your campaigns for better results.

Overall, Mailerlite is a robust and user-friendly email software that offers a wide range of features at an affordable price point. Whether you’re just getting started with email marketing or looking to switch to a new provider, Mailerlite is definitely worth considering.

Software price:

Free plan up to 1000 subscribers
Growing business plan begins at $9 per month
Advanced plan begins at $19 per month

12) Klaviyo

Klaviyo is a powerful email marketing software designed to help businesses of all sizes grow and engage with their audience. It is a cloud-based platform that offers a wide range of tools and features to help users create and manage email campaigns, as well as track their performance.

Klaviyo email marketing lets you create personalized email campaigns by helping you capture customer data through Ecommerce websites. These personalized emails include follow-up sequence emails to help you increase your sales and conversions.

Here’s a look at its few features:

Ease of use: One of the main benefits of Klaviyo is its ease of use. The software is intuitive and user-friendly, making it easy for even beginners to get started with email marketing.

It offers a drag-and-drop editor that allows users to create visually appealing emails without any coding knowledge. Users can also choose from a variety of pre-designed Klaviyo email templates or create their own from scratch.

Segmentation: Klaviyo also offers advanced targeting and segmentation capabilities. Users can create targeted email campaigns based on a variety of factors such as purchase history, browsing behavior, and demographics.

This allows businesses to send highly relevant and personalized messages to their audience, which can improve engagement and conversion rates.

Automation: Another key feature of Klaviyo is its automation capabilities. Users can set up automated email campaigns based on triggers such as abandoned carts, product recommendations, and post-purchase follow-ups. This helps businesses save time and resources while still delivering timely and relevant messages to their audience.

The best part about Klaviyo is it’s integrations with other marketing channels such as SMS, social media, and web push notifications. This allows businesses to create cohesive and integrated marketing campaigns across multiple channels.

Overall, Klaviyo is a powerful software that offers a wide range of features and capabilities to help businesses grow and engage with their audience. Its ease of use, targeting and segmentation capabilities, automation features, and klaviyo integration with other marketing channels make it a popular choice among businesses of all sizes.

Software price:

Starts from $25/month including 500 subscribers and 3,000 emails.
Check the Klaviyo Pricing Plans for more details.

Choose an email marketing software that best suits your ecommerce business

The first step is to figure out what you need it for.

If your business has been around for a while and you have some data behind you, then it will be easier to figure out which features are most important.

However, if this is your first time or simply don’t have much data yet, then the best way to decide on a platform is by looking at reviews of different platforms from people who have used them before.

Once you’ve narrowed down which platform works best for you, it’s time to dig into the details of each one so that there’s no confusion about what they offer or how they work their magic behind the scenes.

Connect with our ecommerce email marketing agency to get help with all of your email marketing needs. We will help you scale up your email campaign and make your Ecommerce business a success, one email at a time.

Table of Contents

Most businesses and marketers overlook Upsell Emails and miss out on the revenue-boosting opportunity they provide. That’s because they don’t understand the art of the upsell email, & don’t even know where to begin.

The emails they create lack strategy & simply promote their bestsellers hoping, on a whim, that their audience will buy products simply because they’re popular. Most of the emails we’ve seen (from our clients and other businesses) don’t effectively position the products they’re upselling.

Then, once their emails generate little to no revenue, they dismiss Upsell Emails as a waste of time.

After creating dozens of Upsell Emails for eCommerce, SaaS, & service-based businesses, we can affirmatively say that they’re one of the fastest and most effective ways to grow your business by increasing your Average Order Value.

We know how to create emails that work because we’ve seen the upsell tactics that work and those that don’t. And if you’ve read our guide on the Top 6 High-ROI eCommerce Email Automations (where we rank email automations in order of their revenue-boosting potential), you know that we rate these emails highly.

In this guide, we’re going to teach you:

How and when to send Upsell Emails
The top tactics you need to use to create Upsell Emails that convert
Upsell email subject lines that get opens

And we’ll illustrate every tactic we discuss with email examples from our clients and top companies in different niches. No matter your business model or what products you sell, this guide will give you everything you need to create effective Upsell Emails & skyrocket your revenue.

At Inbox Army, we help our clients implement the most effective email automation tactics, including Upsell Emails. If you want to grow your business with revenue-boosting automation tactics, Check our email marketing automation services.

How & When To Send Upsell Emails

There are many opportunities to upsell customers in the emails you send. So let’s start by discussing the different types of Upsell Emails and how they work.

The Straight Upsell Email

These are email automations you send with the sole purpose of upselling customers.

They get sent after a customer makes a purchase and/or after customers have patronized your business for an extended period of time.

For SaaS and Service-Based businesses, the goal is to upgrade customers to a higher product tier – like this email from Dropbox.

Dropbox

For eCommerce businesses, the goal is to sell customers more products that complement their recent purchases – like we made for BOIE.

BOIE Client

With these emails, the key is to outline the value of the upgrade. You need to explain how the upsell will benefit customers and help them achieve more. In the BOIE email, we outline the features of each product & explain how they’ll make self-grooming easier and more effective.

This email gets triggered 30 days after the customer purchases a product. By then, the customer has used the product long enough to experience its value & will be more open to an upsell.

Trigger

Transactional Emails

Transactional Emails, like Order Confirmation Emails, present another opportunity to upsell customers by sharing complementary products that can help them get more value from their recent purchase.

And value is the keyword for Transactional Emails. Their primary objective is to help customers get the most from their purchase by:

Sharing information that improves the customer experience (for example, by telling them when their order will arrive).
Sharing information that educates customers on how to use their recent purchase in the most effective way.
Promoting relevant products that can help them better achieve their goals.

Frontier’s order confirmation email provides customers with important info about their flight, like departure times and confirmation codes. It also provides a checklist that helps customers prepare and have the best flight possible. The checklist includes a few relevant upsell items, like bag checking, seat purchases, and car rentals.

Frontier

Four Sigmatic sends an Upcoming Order Email to customers who subscribe to their products. The email gives customers a heads up that their order will be shipping soon & gives them an opportunity to skip the order.

It also shares 4 other products that can help customers complete their daily routine, & describes the benefits of each product (boosting your immune system, increasing productivity, unwinding in the evening).

Four Sigmatic

And Super Speciosa recommends similar products the customer might like in their Review Request Email

Super Speciosa

Welcome Emails (& Other Drip Campaigns)

As we’ll discuss later, educating customers about your products & the value they get from the upsell is a critical tactic for increasing conversions. And since Welcome Emails are all about educating people about your business and products, they’re a natural place for upselling.

In our experience, it’s best not to try to upsell customers in each email in your Welcome Series.

The first few emails in your Welcome Series aren’t likely to generate upsell conversions because customers have yet to experience the value of your product(s). Too many upsell pitches can be annoying and make customers think your only goal is to get their money.

But by keeping your emails customer-centric (by focusing on demonstrating the value of your product(s) & helping customers get the most value from them), you’ll build a better relationship with them and prime them for the upsell pitch later.

Our client Reflectly sells an app that uses AI to help people build a journaling habit and become happier. When people sign up for the freemium version of their product, they get sent a series of 6 Welcome Emails that educate them on how to get the most from Reflectly.

The first 4 emails in the series focus on educating customers about how to use their app & giving them journal prompts. But the 5th email includes an upsell pitch for their premium plan that shows them how upgrading can boost their happiness & improve their journaling experience.

Reflectly.

Abandoned Cart Emails

Though upselling in abandoned cart emails doesn’t work as well as other emails (and we generally like to keep the focus on the abandoned product), they’re still an upsell opportunity you might want to explore.

There are two ways to upsell in these emails:

Promote products that complement the abandoned product.
Promote products they might want instead.

Promoting complementary products can work to your advantage if those products increase the appeal of the abandoned product(s). If you can demonstrate how the upsell(s) & abandoned product(s) work together to boost the customer’s ability to achieve a goal or solve a pain point, then customers might be more likely to buy.

Also, as we outlined in our article on creating cart abandonment emails, including a discount in abandoned cart emails is a great strategy for incentivizing shoppers to complete their purchase. If you promote other products the shopper wants, they’ll also be incentivized to apply that discount to as many products as possible to maximize their savings.

And if the shopper no longer wants the abandoned product, you can appeal to them with other products they might like & still get a conversion.

For our client Versare – a retailer of office furniture and equipment – we promoted other products the shopper might want. The upsells were based on Versare’s customers’ shopping behavior, i.e. that were also purchased by customers who bought abandoned product.

Versare

When To Send Upsell Emails

The timing of Upsell Emails is just as important as the content. That’s what sets them apart from promotional emails. They’re not just promoting a special event, they’re targeting customer at the right time in order to get them to spend more.

With that in mind, the best times to send Upsell Emails include:

0-30 days after a purchase – By 0 days after purchase, we mean including upsells in your order confirmation emails. Upsell Emails that get sent out shortly after a purchase capitalize on the momentum of the purchase & reach the customer while they’re still in an emotional state. But emails that get sent out 30 days after purchase also work as they give the customer time to experience the value of your product, so they’re likely to view your other products as valuable.

Toward the end of a Welcome Email series or other Drip Campaigns – Drip Campaigns and Welcome Emails that are triggered by recent purchases and free trial sign-ups are a great place for upsells. These automations educate customers on how to achieve their goals, so you can pitch your product as a way to achieve those goals.

When you get new products – If the new products are relevant to the customer’s recent purchases, you can make the case for how the new products can help them achieve even more.

Products that are back in stock – If the recently restocked products are relevant to the customer’s recent purchases, you should pitch them as the customer may have wanted it when it was out of stock.

When a user/customer reaches a milestone – Milestones are a great place for upsells because the customer has used your product for some time and experienced its benefits. You can show them how upgrading or buying additional products/services can help them accomplish more. This can include:

When the user approaches a feature-limit on their current plan. For example, Asana upsells customers when they reach the maximum number of team members on their current plan.
When the user accomplishes a significant goal. For example, when a lead-generation software user reaches a certain number of conversions, pitch them on upgrading to a higher tier so they can get even more conversions.
When the user/shopper has been using your products/shopping with you for a significant amount of time. For example, a 1-year anniversary or a certain number of products purchased.

How To Write Upsell Emails That Work: Upsell Email Examples, Tactics & Best Practices

The emails above demonstrate many of the tactics that make Upsell Emails effective. So let’s break down the tactics so you can have a better understanding of how they work & how to implement them.

Educate With Your Upsell

The biggest mistake we see companies make is trying to upsell products without telling customers why they should buy the upsells. If we had to pick just one tactic on this list that you should definitely implement, this would be it.

We recommend educating customers in the following ways:

Describe The Benefits Of The Upsell

To get customers to buy additional products, you need to effectively communicate the value of those products. More specifically, you need to outline the benefits of the upsell and connect those benefits to product features.

Every company claims their products work. But by connecting features to benefits, you’ll help customers understand how the product works & make a stronger case for how it can help them achieve their goals.

In BOIE’s Upsell Email, we explained how the features of each product can improve customers’ self-grooming experience.

We explained how the Body Scrubber “can be easily rinsed and cleaned” so it “won’t harbor the germs that your old loofah does.”

We explained how the Face Scrubber was smaller, making it more fit to clean your face. And how it was just as hygienic as the Body Scrubber.

And we explained how the “super thin, ultra-flexible bristles won’t cause harsh abrasions like the typical nylon kind.”

Describe How The Upsell Complements Their Recent Purchase

Customers are more likely to buy upsells that complement their recent purchase. But you can’t just expect customers to know how the products complement each other. You need to demonstrate how they work together to help customers achieve their goals and/or resolve their pain points.

Grammarly’s upsell email starts off by sharing stats of what the customer has accomplished using their tool.

Toward the bottom, Grammarly shows the customer the most common writing mistakes they’ve made. Then it shows them the number of additional “Advanced Issues” Grammarly found, which can only be fixed by upgrading to the premium version.

The juxtaposition of common mistakes & “Advanced Issues” causes the customer to consider how the freemium version has already improved their writing and how the premium version can improve it even more. They’ll be curious to learn what the “Advanced Issues” are so they can fix them.

Grammarly

And as you can see, the email also pitches an upgrade to Grammarly business.

For a simple but effective example of how this is done, look at bioClarity’s email. It tells customers that the upsells will “complete their skin color palette” & describes the benefit of each lotion in one word.

BIOCLARITY

Show Them What They Get From The Upsell

Especially for SaaS products & service-based businesses (like membership programs), you need to ensure customers understand what they get from the upsell. They need to know how the upsell will benefit them and what features are responsible for those benefits.

And, as is often true with marketing, showing is better than telling.

In Reflectly’s Welcome Series, we helped freemium users get the most value from the freemium version by teaching them how to use it in the first 4 emails. The 5th email in the series is an upsell pitch that describes how Reflectly Premium can help them become 38% happier.

The email shows users what they get from the upgrade in 2 ways. First, it shares a side by side comparison of freemium vs. premium features.

Then it shares images of the extra features. Each image includes a description that connects the feature to the benefits it provides. For example, it explains how:

The Statistics feature can help them identify patterns in order to “take action and take control of [their] life.”
The Daily Reflectly Questions feature can help them “reflect even deeper” in order to “learn more about [themselves] and identify what [they] really want in life.”

Reflectly Premium

Make Upselling As Easy As Possible

The concept of reducing friction has been around for a long time, Yet somehow, we still see so many companies fail to implement it.

The more a customer has to work to take an action you want them to take, the less likely they are to take it. With that in mind, you need to make it as easy as possible for customers to buy your upsell by including links that take them directly to checkout/landing pages.

Each product in the email we created for BOIE has a CTA that sends customers straight to the product page

Make Upselling As Easy As PossiblE

Contrast that with Spotify’s Upsell Email, which tries to upsell customers with concert tickets (which they get affiliate income from).

Spotify

While the email shares all the information they need to purchase the tickets – like the presale time and discount code – it doesn’t share a link to the checkout page. Customers will have to search for the checkout page, which will decrease conversions.

Four Sigmatic goes a step further. They not only share direct links in their email, they also tell customers how much each product costs to help them make a buying decision.

Share The Next Logical Step

The general rule of thumb is that the more relevant your upsells are, the more likely customers are to buy them.

So far we’ve focused on complementary products that enhance the initial purchase. But you can also upsell products that represent the next step in the customer’s relationship with your company and products.

Next Logical Step Upsells not only boost revenue, they have the potential to increase lifetime value by introducing customers to more of what you have to offer and continually providing value to them.

For example, Asana sends an Upsell Email when users start to approach the limit on one of their features, like the number of team members available in the user’s plan. The email encourages users to upgrade the feature by, in this case, adding more members.

Asana

The bioClarity email in the previous section is also an example of a Next Logical Step Upsell. Depending on which lotion the customer buys, the email promotes other lotions that the customer needs to develop a full, proper skin care regimen.

Four Sigmatic also shares next logical step products in their Transactional Emails. The emails describe how the products can help customers “Complete [Their] Daily Routine” by sharing the benefits of each product – boosting their immune system, increasing productivity, and unwinding in the evening.

Remind Customers Of Their Progress

Reminding customers of the progress you’ve made together is a great way to strengthen your relationship with them & increase the likelihood that they’ll convert.

By showing them what you’ve accomplished together, you’ll demonstrate the value of your products. If the product(s) they’ve already purchased are valuable, then your other products are likely to be just as valuable & help them accomplish even more.

Grammarly is one of the best examples we’ve ever seen. And quite frankly, it makes us a little jealous.

When it comes to the tactic of reminding customers of your relationship, their email is the most comprehensive examples. It shows customers:

How many consecutive weeks they’ve been using the tool.
Stats that compare their productivity, accuracy, and vocabulary with other Grammarly users.
The total number of words Grammarly has checked for them.

It even uses achievement levels to make customers feel special, like T where the user achieved the “Herculean” level.

This type of progress report effectively demonstrates the value of Grammarly and what they and the customer have accomplished together. And it pairs perfectly with the other content that demonstrates the value of upgrading to Grammarly premium. (which we already described earlier).

Incentivize Purchases

There’s not a whole lot we need to discuss about incentivizing purchases as it’s a pretty straightforward concept . Customers are more likely to make a purchase if you make it worth their while.

Discounts & free shipping have the biggest impact on increasing conversions because they present customers with the opportunity to get more for less. Customers will be incentivized to buy more products so they can maximize their savings.

To maximize the benefits of your incentive, you should set a price threshold for accessing it. For example, you can offer free shipping for orders over $100 – like Four Sigmatic does with all of their upsells.

But Medium offers a different kind of incentive for their upsell. In their User Stats email, they incentivize upsells by telling customers to “enroll in the Medium Partner Program to earn money for your stories.”

Get in touch with our email marketing company if you need help in creating Upsell emails.

Upsell Email Subject Lines That Get Opened

Upsell Emails can only work if customers actually open them, so nailing your subject lines is important.

Especially if you’re new to creating them.

we recommend keeping things simple and sticking to basic, effective Subject Line strategies.

The primary tactics you should focus on include:

Incentives
Name & Product Personalization
Value Communication

Incentives

Using incentivization in your Subject Lines works for the same reason it works in your emails .

customers will be interested in your attractive offer.

Even if they don’t intend on buying anything, they’ll be curious to see which products the discount applies to.

And if they open your email, the content & products may be able to convince them to make an additional purchase.

Incentives work even better when you add urgency to the offer by putting a time limit on the deal. Urgency increases curiosity as customers will want to see if they can save on products they want.

Examples of incentivization in Subject Lines include:

24 Hrs Only! 10% off select items.
Free shipping on your next purchase – Today Only!
Upgrade now and save 20% on yearly plans.

Name & Product Personalization

Name personalization means using the customer’s name in the Subject Line. As we explained earlier, it works because using a customer’s name attracts their attention and helps your email stand out.

Product personalization means referencing their recent purchase in the Subject Line. It works because it reminds customers of their recent purchase so they know the contents of the email are relevant.

For Example they’re more likely to open it if the the email shares relevant information about like how to use it

Read more about Email Personalization Examples here.

To make the Subject Lines even more effective, combine both types of personalization. For example:

[Customer Name], your [Product Name] will arrive soon!
Order status on [Customer Name]’s [Product Name].
[Customer Name], complete your skin-care routine with these products!

Value Communication

Value communication means communicating the value of your upsell. Just as in the emails themselves, customers will be more interested if you describe how the upsell can benefit them.

For example:

Complete your skin-care routine with these products!
Convert more customers by upgrading to premium.
Use this for a smoother, better shave…

Boost Your AOV Today!

We’ve just covered everything you need to know.

The sooner you start upselling, the sooner you’ll increase your average order value and experience the revenue-boosting benefits.

So start right now by selecting the types of Upsell Emails & timing that works best for your business and products.

Then use this guide and the email examples we shared to implement the tactics described above and grow your business!

To know which other emails you can send, check 19 types of ecommerce emails that you can send to your subscribers.

At Inbox Army, we help our clients implement the most effective email automation tactics, including Upsell Emails. If you own an ecommerce store , check how our ecommerce email marketing agency can help you

We Have Experts for Your Email Service Provider

20 Best Retail Email Subject Lines

I scream you scream… by Bored Cow

A Best Seller for a Reason by West Bourne

Where is Wally? by Eastpak

Find New Airports. Find More Deals. ✈️ ✅ from Scott’s Cheap Flights

Black Friday: 6 awesome deals FTW 🎉 by KIDLY

Weekly Top 10 Sales Curated Just for You by Dot and Bo

Find the Golden Ticket, win $250 to Urban📍 by Frontname

Have a read of this – you could learn a latte ☕ by AO

8 New Patches, Just Dropped! by Hellcats

😱 Expiring soon, [Name]: Your $10 discount! by Afterpay

You left something behind by Molekule

Final call: $60 off a year of CLEAR by CLEAR

LIMITED EDITION D.V.L. Tote Bags 🍃 by Straightforward

Our Virtual Frame-ists = Your Personal Stylist by Eyebobs

You Have Great Taste by Everlane

Hims is now available at Target 🎯by hims

Epic new deals available now by Amazon

Selling Fast: Ultra-Soft Performance Legging – 25″ Inseam by Quince

See Something You Like? By FashionNova

Retail Email Marketing Stats

Benefits of Email Marketing for Retailers

Email Allows You To Build And Maintain Relationships With Loyal Customers:

Email Is Cost-Effective:

Email Allows You To Reach A Wider Audience

Email Drives Brand Awareness

Email Drives Conversion And Sales

Email Powers Customer Retention

Email Offers Unparalleled Analytics And Data Insights

Retail Email Marketing Tips

Segment Your Email List

Mobile Optimization

A/B Testing

Monitor Analytics and Iterate

Retail Email Marketing Best Practices

Compelling Subject Lines

Targeted Marketing

Brand Scalability

Valuable Content

Clear Calls to Action (CTAs)

Timing and Frequency

Engaging Visuals

Email Campaigns Retailers Can Send

1. Promotional Campaigns

2. Product Announcements

3. Abandoned Cart Recovery

4. Welcome Emails

5. Loyalty and Rewards Emails

6. Personalized Recommendations

7. Seasonal and Holiday Campaigns

8. Educational Content

9. Customer Reviews and Testimonials

12. Event Invitations

13. Cross-sell and Upsell Campaigns

14. Survey and Feedback Requests

15. Flash Sales and Limited-Time Offer

Wrapping Up

18 Compelling Retail Email Examples to Increased Brand Awareness and Drive Growth

1. Wine Enthusiast

2. Sit ‘n Sleep

3. Sedano’s Supermarket

4. Goodwill Finds

5. Banza Pizza

6. Samsung

7. Outer

8. Forever 21

9. Leesa

10. Afterpay

11. MeUndies

12. Starbucks

13. Fortnum & Mason

14. Warby Parker

15. Thousand Fell

16. Delta

17. East Fork Times

18. Aldo

What Is An Ecommerce Landing Page?

What is an Ecommerce Product Page?

Landing Pages VS Product Pages – Key Differences between